No abstract.

Social medias användningsområde har under de senaste åren ökat. Från att till enbörjan användas av privatpersoner till att nu även vara en del av flertalet företag.Tekniken kan skapa nya tillfällen att synas, skapa kundrelationer samt kommunikationsmöjligheter. Det finns olika syften med att använda social mediamen värdet kommer inte från plattformen i sig utan från hur den används. För attett företag ska använda social media kan det finnas anledning att acceptera och varamedvetna om att kritik riktat till företaget offentliggörs. Forskning pekar på attföretag förväntas bemöta åsikter, uppfattningar och upplevelser från konsumenter.Dock saknas tydlig vetskap om hur eller på vilket sätt.

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AbstractTitle: See each other on the Internet or on a café? A survey about social consequences of Internet usage. (Umgås på Internet eller på ett café? ? en studie om Internetanvändningens sociala konsekvenser.)Number of pages: 34 (including enclosures).Author: Carolin Johansson.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2007.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose is to get increased knowledge about the social consequences that may come up when young people at the age of 16-20 are using the Internet.Material/Method: The material consists of a questionnaire that I made with questions about Internet usage that 84 young people from five classes (from three different upper secondary schools) answered.Main results: To have access to a computer and Internet and the fact that broadband is more inexpensive now than before leads to an increased usage of the Internet. I found out that chatting, music/movies, searching for information and using the Internet for entertainment is what most of the participants spent the most time on while using the Internet.

AbstractThe opinions about the European Union vary considerably between the member states. There are likely several reasons of this, the following study examines one that ought to play a major role. This study examines the idea that media affects the public opinion. According to the theory of Framing media can not only tell us what to think about, media also has the power to influence how we think about the matter. ?Framing: Toward Clarification of a fractured paradigm? by Robert M.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Sociala nätverk har fått en alltmer betydande roll i våra liv och samhällen. Nya sätt för människor och organisationer att interagera skapas och förnyas hela tiden med hjälp av sociala nätverk och Web 2.0-teknologier.Företag förväntas numera ha en närvaro inom sociala medier där de erbjuder information eller deras företagstjänster, de största av dessa sociala plattformar är i dagsläget Facebook och Twitter. Utvecklingen och framgången av de sociala nätverken har lett till att flera studier[1][2][3] genomförts för att bättre förstå hur människor fungerar i kontexten av sociala nätverk. I detta examensarbete har en webbapplikation utvecklas samt en tävling genomförts inom Facebook -plattformen för att utreda hur människor beter sig inom sociala nätverk, arbetets hypotes baserar sig i att utreda om arketyperna connectors, salesmen och mavens går att identifiera inom Facebook..

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

In our case study we investigate how media chose to illuminate the process of court proceedings concerning a one specific rape case in Sweden during the spring and autumn 2007. For our study we have chosen to investigate two Swedish daily newspapers, one known to be a serious morning newspaper, Dagens Nyheter, and the other an evening tabloid newspaper Expressen. We would like to see whether the reports of the trial diverge and if that is, how they differ.The rape took place in Stockholm?s posh area named Stureplan in March 2007. The two men 21 and 25 years old, accused for the crime were acquitted after the first instance.

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

The aim of this study was to seek knowledge about how the media audience interprets media representations of immigrants as well as the construction of ?us? and ?them? that is created from the media report.We implemented two focus group interviews, one containing only ethnical Swedes and one holding a variety of people with different ethnical backgrounds. The focus groups got to read nine news articles from different Swedish news papers selected by us, based upon previous research. These articles got to serve as the basis of the discussion.To supplement the focus groups, which got to represent the media audience, we also interviewed two different persons we choose to call informants, whom are both immigrants and are or have been politically active and often appear in local media.The interviews were our empirical material which was used for analysis. The method we used was qualitative analysis of meaning and was based upon a hermeneutic starting point, meaning that all humans are interpreting beings.

How do the Swedish police get represented in news media and how does that representation differentiate from other media channels where the police have full control over what is said? Through a discourse analysis of news texts and extracts from the police own webpage and Facebook page, we claim that the discourse in newspapers and the discourse on the webpage and Facebook page is pretty much the same, only packaged differently..

Media a?r idag en stor del av va?rt samha?lle och har genom den teknologiska utvecklingen fa?tt en stor marknad och har kommit till att bli en stor del av va?r vardag. Hur vi pa?verkas av media och den sociala kontexten sker hela tiden, medvetet och omedvetet pa? olika sa?tt. Syftet i studien a?r att underso?ka gymnasielevers uppfattningar om hur media pa?verkar deras syn om ha?lsa och att vara ha?lsosam.Utifra?n en fenomenografisk ansats i metoden, som syftar till att hitta olika uppfattningar om ett fenomen, har eleverna i studien besvarat en skrivuppgift med o?ppna fra?gor da?r eleverna besvarat dessa med egna beskrivningar kring varje fra?ga.