This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

Sectra Mameas is a medical technology company in an expansive phase that is planning to increase its volume capacity with 50 % in the beginning of 2009. This to be able to deliver the increased number of systems that the customers request. To be able to produce more units the takt time of the assembly line needs to be shortened. This could only be done by identifying and solving recurring problems. To be able to find the problems, create a common knowledge of which these are and eliminate them the production department of Sectra Mamea needs to visualize certainKey Performance Indicators (KPI) in the organization.

The main purpose of this study was to examine own and social influence on perfectionismwith individual athletes. The participants (n= 96) of this study represented ten different sportsand their ages was between 15 and 44. An interview with four of the participant wasconducted. The instruments used for this study was the Positive and Negative PerfectionismScale (Terry-Short et al., 1995) and for the interviews questions was based on own and socialinfluence. The results showed that there was a relationship between positive perfectionismand own influence, negative perfectionism and own influence, negative perfectionism andsocial influence.

Today the school is a given place for preventing social problems. The school struggles continuously to live up to the expectations of balancing preventive social work with pedagogy in a satisfactory way.The purpose of this essay is to get a picture of priorities of social work in school. I want to know what it is that affects and controls the principal's decision about what kind of social project they will accept and be a part of.This essay shows that only one of the eleven principals interviewed apply projects based on evidence when they decide about participation in a social project. Instead, the decisions are based on references from other schools. The reason why the principals do not base their judgement on projects which are based on evidence is because they consider the search for results too time consuming.When there is no requirement that a certain part of the social work in a school must be based on evidence, it leads to the children taking part in different social projects which we can not guarantee are good for them.One solution can be to guide the principals through a national social teachingplan, which can assure that social work based on evidence are being applied in the municipality schools as well as the independent schools..

Sweden's population holds today one of the highest life expectancies in the world and an increasing number of Swedes believe that they have good health. However, the problem still remains that there exists significant differences in health between different population groups and neighborhoods. Two neighborhoods that demonstrate high inequality in health status are Rinkeby and Danderyd in Stockholm County.    The purpose of this study was to examine why health differs between different neighborhoods and how residents experience the area and their health. To answer this purpose a combination of statistical data and qualitative interviews with residents in Danderyd and Rinkeby has been used with an additional literature review.      The study showed that the causes of health inequalities between these neighborhoods was primarily concerned with the factors of education, economic conditions, ethnicity, conditions of comfort and companionship and the surrounding residential environment. The population in Danderyd, made up largely of people with high education, good economic conditions and few foreign-born, while the majority of Rinkeby?s population consists of individuals with low education, poor economic conditions and a high proportion of inhabitants of foreign origin, which are determining factors leading to poorer health status among the population.

This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. Findings indicate that companies' social media presences to a large extent are dependent on individual employees with high levels of interest for the area and that companies that have integrated social media into their others operations see more value from their efforts..

AbstractThis essay concerns young women´s point of view and discussions about rape and rape victims. The purpose was to examine young women´s view on rape and rape victims. By young women we mean 17 to 18 year-old-high school-students.Our main questions were how young women define rape, if there are any circumstances were they blame the victim and/or consider her less trustworthy and how they explain rape.This study is based on one qualitatively oriented group interview, with six young women, and four individual interviews, as compliment to the group interview. We have used our interviews and earlier research to answer our questions. The analysis is based on a feministic point of view and Nils Christies article on "ideal victims".The result that appeared was that the young women´s broad definition of rape narrows down through the different circumstances concerning the alcohol consumption, the woman´s way of living and what clothes she was wearing, the acquaintance-level between the victim and perpetrator and how the woman says "no" to sex.

I denna uppsats undersöks hur användarna på det virtuella nätverket facebook väljer att framställa sig själva samt vad som ger Social status därpå, och detta ur ett genusperspektiv. Facebook är ett socialt virtuellt nätverk som baserar dig på relationer förankrade utanför internet, och har på en mycket kort tid nått en stor spridning. Facebook är därför en social arena som möjliggör nya möjligheter men även begräsningar i presentationen av jaget. Uppsatsens resultat baseras på en innehållsanalys av statusuppdateringar och bilder från facebook, som analyserats utifrån relevant sociologisk teoribildning. De resultat som framkommit ur analysen tyder på att den framställning som görs av användarna på facebook är en idealiserad och ytlig sådan, där båda könen strävar efter att framstå som populära, framgångsrika och lyckade.

Purpose: Examine if there is a connection between the athletic performance and the financial status in football clubs.Theoretical perspectives: This thesis is based on the theory that the modern football club is like every other company trying to maximize profit. The clubs should therefore use the same business strategies.Empirical foundation: The study is based on 25 observations over five years and five Allsvenska football clubs. The data is a compilation of the key ratios from the annual reports and the league table, years 2004 through 2008 in the clubs. Year 2009?s league table place is also included since tests have been done with one year?s displacement between the financial status and the league table.Conclusion:There is no correlation between solidity and the place in the league table in Allsvenska football clubs.There is no correlation between net profit and the place in the league table in Allsvenska football clubs.There is no correlation between equity and the place in the league table in Allsvenska football clubs..

I denna studie undersöks hur smak, status och klass uttrycks i reality-TV-programmen Färjan (Kanal 5) och Danspalatset Playa del Sol (TV3). I program som dessa får vi följa människor som åker på kryssningar, semestrar och shoppar, alltmedan vi förväntas skratta åt dem. De ämnen som dessa program behandlar är tätt förbundna med en förståelse av klass. Syftet med denna uppsats är således att belysa klassaspekter och smakhierarkier. Vidare kommer representationen av smak diskuteras i relation till klass och status. Utifrån denna förståelse av klass som relaterat till smak och status skall sedan klasspositionering i programmen undersökas.

Denna studie undersöker pojkars syn på och attityd till polisen genom sju kvalitativa intervjuer med pojkar i åldrarna 15-19 år. Den teoretiska utgångspunkten för studien är socialekologisk teori, utvecklad av Shaw och McKay, där deras beskrivning av hur brottslighetens omfattning skiljer sig i olika delar av staden ligger till grund för att två kommuner i Stockholms län valdes ut för denna studie. Teorin beskriver att ungdomar som lever i de mer utsatta områdena ofta övertar normer och värderingar ifrån personer i detta område. Detta gör att attityder till polisen kan antas ärvas via personer i området vilka torde se olika ut i olika utsatta områden. Detta gör denna studie kriminologiskt relevant då syftet var att undersöka huruvida ungdomars bild av polisen skiljer sig i kommuner med olika nivåer av socioekonomisk status.

Syftet med uppsatsen är att undersöka hur streetstyle-bilder förhåller sig till sin visuella kultur i det nya bloggmediet genom att besvara följande frågor: ?Hur möter betraktaren dessa bilder??, ?Vilka omständigheter finns kring fotografens bildskapande??, ?Hur förhåller sig bilderna till sin visuella kontext? samt ?Hur påverkas genren streetstyle-bilder till den nya bloggkontexten??. Uppsatsen har en performativ utgångspunkt och hör hemma på området visuella kulturstudier. Den använda metoden undersöker seende- och produktionskontext samt bildkonventioner för streetstyle-bilder i två utvalda bloggar: The Sartorialist samt JAK&JIL. Resultatet av studien är att identifikation är central för betraktandet av dessa bilder.

This is a study of the way power relationships change when women start to play candombe in Montevideo, Uruguay. Candombe is a type of music, which is traditionally played by men within the black minority in the country. This study has been done with an intersectional point of view, taking the social categories gender, class and ethnicity in account. The method used was participatory observation in a field study made in Montevideo between November 2008 and February 2009.This study?s main conclusions are that the power relationships change with the participation of women in candombe in several important ways: The women legitimize an alternative way to be a woman when they take the men?s role as a drum player.

SammanfattningDet övergripande syftet med denna uppsats var att undersöka hur popularitet och statushierarkier visar sig bland elever på låg- och mellanstadiet på idrottslektioner. Uppsatsens metod innefattade intervjuer med idrottslärare och observationer av idrottslektioner. Tidigare forskning inom ämnet popularitet och status har visat på att grupperingar består av statushierarkier, där elever får olika statuspositioner beroende på hur populära de anses vara. Detta visade sig även i våra intervjuer i att eleverna strävade efter att uppnå en så hög position i gruppen som möjligt. Vi använde teorier från Goffman och Bourdieu för att förklara varför elever framställer sig på olika sätt samt hur distinktioner, kapitalformer och habitus kan förklara och påverka det sociala samspelet i avseende popularitet och status bland elever i olika grupperingar.

The aim of this Master thesis is to describe why and how public librariesuse the social networks Facebook and Twitter. The focus is to study whatbrought about their use, how the work is carried out, ideas and objectivesbehind the use and what libraries actually convey on the networks. Themethodology is twofold: semi-structured interviews with responsiblepersonnel at four Swedish public libraries, and an ethnographic contentanalysis of four months of the libraries' status updates and tweets onFacebook and Twitter. The theoretical framework consists of a model forthe roles of the public library in society, and of discourses about thepublic library in media.Results indicate that social networks are used to market, make accessibleand inform of the library's resources and services. Furthermore, networksare used to communicate/interact with followers and to inspire people toread.