The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

This thesis aims to analyze the similarities and differences in how identity is constructed by the European Commission, the Council of Ministers and the European Parliament regarding the Polish membership and the potential Turkish membership of the European Union. The construction of identity is analyzed through a social constructivist perspective where identity is constructed by distinguishing ?us? from ?them?. The research metod used is a qualitative text analysis. The arguments of identity are taken from the Commission?s and the Council?s documents, as well as from the debates of the European Parliament.

The aim of this thesis is to interpret and discuss the weapon-graves of Viking Age Birka. The weapon-grave phenomenon is deemed differential in relation to the rest of the grave-material of the site, and thus the questions that motivate the thesis is: who was buried with weapons and why? Further questions arise regarding the social aspects of individuals who were buriedalong with weapons. The theoretical approach will be to evaluate any differences in 'social class', 'social age' and 'gender' between the weapon-grave contexts. By conducting qualitativeand quantified analysis of the grave-goods, this thesis adresses both overall and detailed patterns in correlation and constellations between weapons, other grave-goods and terms of burial..

Studerade effekten av social ångest och självfokusering på attributionsstil och impressionsbildning. En 2 (uppmätt hög/låg social ångest) x 2 (manipulerad hög/låg självfokusering) design användes. Deltagarna var 68 studenter, 56 kvinnor och 12 män. För attributionsstil användes separata skalor för bra och dåliga händelser. För impressionsbildning användes en positiv och en negativ skala.

Intimate partner violence (IPV) is a recognized social problem. The IPV is common in all types of intimate relations, this essays purpose was focused on the violence performed by women against men. To find the social workers conceptions the study conducted a survey sent to local social service in Sweden. The essay had a statistic approach to visualize the social workers conceptions, and a discursive approach to focus on the language used in text answers. Different aspects of the violence were explored to find the conceptions.

This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.

Income support is often described as the community?s farthest protection, as a last economic way out. From the clients perspective it´s very important to get possibility to an equivalent and correct assessment. Even if it´s an individual assessment the individual social worker´s assessment should not be different than other social worker´s, this from two aspects ? quality and the rule of law.

Social housing in Northern Europe and the importance of social and political consideration in planning. Focus of the essay lies on the "burning suburbs" of France, based on literature studies combined with a study visit to Les Minguettes outside of Lyon..

Många drabbas av social ångest. Vikt och kroppsuppfattning relaterar till social ångest men sambandet behöver tydliggöras. Syftet med studien var att se hur mycket av variationen i social ångest över tid som kan förklaras av vikt-, och kroppsrelaterade mått, samt undersöka könsskillnader. Studien var longitudinell och baserades på en enkätundersökning vid två insamlingstillfällen med ett års mellanrum (N=361). Resultatet visade att upplevd övervikt, felaktigt upplevd övervikt, kön och kroppsnöjdhet tillsammans förklarade 7 % av variationen i social ångest över tid.

The possibility for plants to utilize phosphorus in soil is a prerequisite for conducting agricultural production, both small scale and professional. Spreading of phosphorus fertilizers and manure is therefore seen as a necessity in today's agriculture in order to achieve high yield. Manure management, livestock farming and manure storage could contribute to the eutrophication of lakes and rivers. For instance, when the ground becomes saturated, phosphorus leakage could be seen in surface runoff or in point sources resulting from inadequate manure storage management.In the municipality of Växjö there is still many bodies of water that do not reach the Swedish environmental water quality standard of "good ecological status". This thesis has therefore analyzed the manure management and storage on agricultural farms which may have contributed to eutrophication in the municipality.The method for this thesis was a literature study, a questionnaire survey with 820 receivers and a summary of issued inspection reports from 2013.The results highlight the ways in which agriculture may have contributed to the eutrophication of lakes and streams in the municipality of Växjö.

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

Unemployment and long term unemployment is a reality for a large number of people in Sweden. This may be the result of structural changes in the labor market, but involves a wide range of issues. Along with other actors, the social services are obliged to support the long term unemployed to find a job. The aim of this study was to describe and analyze the work done by social workers towards the long term unemployed, 25-49 years old, in two municipalities. We performed altogether six qualitative interviews.

Inom redovisning finns en eftersträvan av enkelhet, vilket bland annat redovisningsstandarder syftar till att uppnå. Redovisningsstandarder kan antingen vara baserade på regler eller på principer och ska enligt standardsättarna besitta egenskaper som gynnar enkelhet. Hur användarna av redovisningsstandarder upplever enkelhet i standarderna är dock mindre betonat i litteraturen.Syftet med denna studie är att generera en ökad förståelse för hur användarna av redovisningsstandarder konstruerar enkelhet i redovisningen, samt vilken påverkan redovisningsstandarder har på konstruktionen.Studien har genomförts med ett användarorienterat socialkonstruktivistiskt perspektiv och datainsamling har skett genom ostrukturerade intervjuer med fem redovisningskonsulter där standarder ur regelverken K2 och K3 diskuterats. Detta har sedan analyserats genom att väsentliga citat bildat underkategorier samt kategorier.Studien når slutsatsen att användarna av redovisningsstandarder konstruerar enkelhet genom en legal konstruktion, avsaknad av alternativ, erfarenhet samt praktik inte teori. Vidare dras slutsatsen att redovisningsstandarder inte har någon betydelse för konstruktionen av enkelhet..

The purpose with this essay is to take part of the process when a family is placed on the family-institution, Trollbacken. We want to know what makes the social welfare secretaries place a family in institutional care. Has Trollbacken lived up to the social welfare secretary expectations and are the social welfare secretaries following Trollbackens recommendation regarding the follow up treatment. We also want to know to what value the social welfare secretary assigns Trollbackens investigation and are they able to see changes in the family due to the placing on Trollbacken. The method is qualitative and is based on interviews from six social welfare secretaries that work around and in West Sweden.

The purpose with our essay was to increase our knowledge about what social workers, with experience from working with drug addicts, perceive as the explanations to a person stopping the abuse and succeed in staying drug free. Our framing of the question was:- How do social workers define the term drug free?- How big a roll do the social worker believes she/he has in the process in which a person stops abusing drugs?- How do the social worker work with a person towards getting that person drug free?- What do the social worker believe to be the reason why a person stops abusing drugs?- What do the social worker perceive as helpful for a person to stay drug free?We did qualitative interviews with six social workers. Our main conclusion was that it is difficult to define the term drug free. The reason for stropping the drug abuse can vary, it can be the family situation, "hitting rock bottom", finding love or tiring.