Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

Syftet med denna studie är att undersöka vilka motivationsfaktorer som ligger bakom viljan att fortsätta musicera år efter år. Fokus ligger vid blåsorkestern och blåsinstrumentalister, de äldre instrumentalisterna i orkestern. Studien är avgränsad till att vara en positiv undersökning av motivation i samband med musicerande, främst musicerande i grupp.  Uppsatsen handlar om olika motivationsfaktorer som verkar motiverande för att hålla intresset för att musicera vid liv, detta har undersökts genom kvalitativa intervjuer. Efter arbetet med studien har tre olika motivationsfaktorer växt fram, social motivation, motivation genom personlig utveckling samt musikalisk motivation. Motivationsfaktorerna bygger på faktorer som ungdomar pratar om enligt Minda Birgestam och Rebecka Källner (2011), det sociala, personlig utveckling och den musikaliska upplevelsen.

There is limited research done in the area of management control in the relationship between companies. This study investigates management control in outsourcing relationships and the decision to change sourcing strategy and to insource functions. The empirical research was conducted at an international company, which in this study has been anonymized. The research is mainly based on interviews. To extend and verify the conclusions drawn, another company, AB Ph.

Denna litteraturstudie har som syfte att undersöka hur lärare kan påverka sina elevers motivation positivt. Detta sker utifrån tre huvudfrågor som berör det sociala klimatet i klassrummet, kontakten mellan lärare och elev och lärarens entusiasm för det egna ämnet. Eftersom motivation är ett mycket komplext begrepp är inte avsikten att ge allomfattande förklaringar, utan snarare att genom ett granskande av relevant litteratur, i form av vetenskapliga artiklar, nå förslag på konkreta strategier som lärare kan och bör använda sig av i klassrummet för att öka elevernas motivation. Av studien framgår en skillnad mellan artiklarna vad gäller främst inre och yttre motivation, där inre motivation bör eftersträvas, eftersom den innebär att elever lär sig för utveckla sig själva och sina kunskaper. Ur resultaten framgår att lärare bör sträva efter ett klassrumsklimat som stödjer elevers självständighet, bl.a. genom att lyssna på eleverna och visa dem respekt.

Cancer is one of the most common diseases and it affects not only adults but also many adolecents and children every year. Those who are affected of disease face many challenges that will affect their lives. The aim of this literature review was to illuminate adolecents experience of cancer and how it affects them in their daily living. The result showed that the adolecents experience many physical and mental side-effects from disease and treatment. They expressed the need of information, support and understanding from their families, friends, school and care givers.

The main purpose of this study was to examine how social workers interpret and legally practice the 6 § LVU (Care of Young Person´s Act) in regards to legal cer-tainty. The papers intention was to investigate and describe the legal scopes limits and deficiencies, linked to practical social work. The study was composed on a legal dogmatic method which implies to examine the law and its elaboration. The investi-gation was based on different court rulings of care of youths according mostly to 6 § LVU. Perusal and interpretation of the rulings have been necessary in order to clarify the issues.

Breast cancer is the most common tumor disease among women in Sweden. About 7000persons, having a median age of 65, are diagnosed each year with this disease. Withmammography screening, breast cancer can be detected in an early stage which improves theoverall survival (OS). 20-30 % of the breast cancer tumors are overexpressing humanepidermal growth factor receptor 2 (HER2), which is a protein that stimulates cell proliferation.Trastuzumab (Herceptin®) is a humanised monoclonal antibody that targets the HER2-proteinand prevent the signals for cell proliferation.Trastuzumab has earlier been used for treatment of metastatic breast cancer. In the year of 2007trastuzumab was approved for adjuvant treatment of patients who has been medicated withsurgery and/or radiation.The aim of this study was to investigate the effects of adjuvant treatment with trastuzumab inHER2-positive breast cancer patients.

Sveriges befolkning har under de senaste decennierna förändrat sin livsstil i riktning mot att bli alltmer fysiskt inaktiv vilket har lett till en alltjämt ökande omfattning av diverse välfärdssjukdomar. För att komma tillrätta med detta problem är en lösning att få människor att motionera samt att upprätthålla detta motionerande över tid. Syftet med uppsatsen var att öka förståelsen för olika aspekter av motivationen hos individer som precis börjat motionera och sådana som motionerat en längre tid för att på så sätt utröna vilka faktorer som kan underlätta ett uthålligt motionerande. Den teoretiska bakgrunden utgjordes av Deci & Ryans självbestämmande teori och en delteori till denna: Organismic Integration Theory. Syftet besvarades genom en intervjuundersökning som utfördes på en pappersmassafabrik i Södra Norrbotten.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

Introduction: Anxiety and depression are common among patients enrolled in psychiatric outpatient care. Ear Acupuncture is an alternative form of treatment that has been shown to relieve anxiety and depression in previous studies.Aim: To evaluate ear acupuncture as a group treatment for depression and anxietyMethod: A psychiatric outpatient clinic has been offering group treatments with ear acupuncture for anxiety and depression for 5 weeks. Participants of the study have answered self-rating scales Montgomery Åsberg Depression Rating Scale, Beck Anxiety Inventory and Sheehan Disability scale before and after the treatment period. Material was collected in the period 2008-2012 and has been analyzed in SPSS.Results: Data from 31 patients were included in the study. The results from the study showed a significant difference, between the measurements before and after treatment, with a reduction of the average values in the three different scales.Summary: From this study, it is difficult to draw any conclusions about the effect of ear acupuncture.

Bipolar disorder is a severe, affective illness which causes a person to alternate between episodes of pathologically elevated mood (mania) and depression ? in between these episodes the mood is normal. The length and intervals between the episodes are highly variable among the ill, as are the severity which is divided into two major subgroups: bipolar I and II. Bipolar I disorder is the most severe because of the patient?s inability to realize that he or she is currently in a manic phase, in the case of bipolar II disorder, the patient is aware that he or she has an abnormally raised mood, a state which is called hypomanic state instead of manic.

Homeless adolescents are in Sweden rather invisible, as a group. There is no established definition or description of the problem, nor any uniform terms regarding it. The purpose of this study is to investigate how four different organizations, based on their basic principles, describe the group homeless adolescents. We discuss why the organizations reason as they do, and what it leads to. In order to do so we have performed qualitative interviews with representatives from each organization.

The purpose of our research was to explore the social situation of unaccompanied children. We also aimed to reveal the relation between their social situation and their identity development. The overall purpose were to describe their social situation, the value of significant others, how different languages influence their identity development and finally how their origin affects their future dreams.In order to achieve the best result in our research a qualitative method was used. This was based on qualitative interviews and was disposed around a very loose set of questions in order to let the interviewees lead the way. The analysis of the result was conducted on the basis of a set of theories and concepts in order to understand the identity development.

Every year many individuals became sick listed, it could be for a long time, or a short time but irrespective there will beeffects on the individuals life and on the society. The aim of this study was to describe some relevant psychosocial relationships in the workplace that effect that women become sick listed. The method of the study was a literary study which was based on a number of scientific articles. The result of the study showed that many different factors effects the risk of becoming sick listed. Factors that causes sick leave where many and individual, but lack of social support, bullying, unstructured work environment and theworkplaces management, imbalance between demands and control and the women's situation were factors that had a big influence.

Syftet med arbetet har varit att söka svar på vår problemformulering samt att få en större inblick i ämnet EQ; emotionell intelligens. Våra frågeställningar var: · Vad är EQ?· Hur kan man arbeta med EQ i skolan? · På vilket sätt behövs EQ i skolan? Vi har i vår litteraturstudie valt att utgå från den emotionella intelligensens fem grundbegrepp; att hantera sina känslor, självkännedom, motivation, empati och social kompetens. Vi har valt att göra en etnografisk fallstudie och en kvalitativ enkätundersökning. Det är här vi har lagt vår betoning på EQ i skolan.