Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

Social enterprises make up one of the groups of participants that provide welfare services financed by public funding. The object of this study is to describe and analyze from a theoretical point of view which conditions, in what fields, by which division of responsibility and finally through what decisions these social enterprises are allocated a place in the market for social welfare services. The company that has been the object of study offers services in the field of social welfare and in employment. In the study a triangulation of qualitative methods has been used: studies of literature on the subject, recurrent interviews and observations and also reviews of documents. The results have been analyzed from theories on the space available on the market for social services, on social economy and on social capital in the form of strong, weak and bridging bonds.

The purpose of this essay is to explore the social services work with crime victims in Sweden, according to Chapter 5, § 11 of the Social Services Act. The study examined how social workers define the victim and assessing and prioritizing victims' needs. It has also been central to study how social workers interpret and understand the regulation of social services responsible for crime victims.Qualitative interviews with 18 social workers is the basis for the study. The analysis of the social services work with victims based in the above-mentioned interviews. The interviews analyzed using the sociology of law theory.

This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media.

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

The aim of this essay was to study if social workers have a gender awareness in the social work they perform and if it appears in the assessment of needs and intervention. A qualitative vignette study with four social workers who handle adult- and addictive clients have been performed. Gender theory is used to interpret the empirical results. The results of the study show that social workers doesn´t see any differences in the clients situation, or make any different assessment of needs depending on if the client is a man or a woman. Social workers also propose the same interventions to men and women.

Syfte: Syftet var att undersöka unga kvinnors inställning till hur de kan förebygga livmoderhalscancer. Vidare var syftet att undersöka vad de unga kvinnorna har för åsikter om information kring livmoderhalscancer. Metod: Explorativ kvalitativ studie med semistrukturerade intervjuer användes. Kvinnor i åldern 16-18 år rekryterades på Ungdomshälsan i Uppsala med ett medvetet urval. Totalt genomfördes 20 intervjuer. Innehållsanalys med manifest ansats användes för att analysera data. Resultat: Kvinnornas inställning till preventionsarbetet baserades på deras kunskap.

The aim of this thesis is to describe and analyze the geographical distribution of everyday criminality in the town of Borlänge during the year 2002 and to analyze which measures to be taken in the physical social planning to decrease this everyday criminality there. The term everyday criminality is here to be understood as those categories of crime that appear most frequently in the records of reports to the police every year. Here two kinds of crime have been in focus, thefts from cars and office burglary.In fulfilling this aim two main questions have been answered. The first one is how the everyday criminality was distributed geographically in the town of Borlänge during the year 2002. The second one is which measures to be taken in the physical social planning to decrease this everyday criminality in the town of Borlänge.In order to answer the first question a spatial autocorrelation analysis, Local Moran LISA has been used.

Brist på fysisk aktivitet är en av de största orsakerna till sjukdom inom Europeiska Unionen [EU]. Fysisk aktivitet på recept [FaR] används i Sverige sedan början av 2000- talet som en metod för främjande av fysisk aktivitet. Starkt vetenskapligt stöd finns för att rådgivning kring fysisk aktivitet är effektivt. Inom skolvärlden kan skolsköterskorna påverka elevernas hälsoutveckling i sina hälsosamtal. Detta examensarbete är en del i utvärderingen av ett pågående samarbetsprojekt, vari bland annat skolhälsovården ingår, för att utveckla FaR för barn och ungdomar.

The purpose of this study was to examine how the needs of social assistance for people with substance abuse are assessed in accordance to The Swedish Social Services Act 4th chapter 1§. The purpose was also to examine how substance abuse is assessed as a social problem by social workers, how the municipal guidelines concerning social assistance for substance abuser were constructed in relation to the Social Service Act and finally how social workers made their assessments of the need of social assistance to people with substance abuse in relation to the legislation. The sample was made among the municipalities in the county of Stockholm. Municipal guidelines were studied in 18 municipalities by content analysis. A sample of 11 social workers was chosen from 5 municipalities.

This study attempts to explore how schools? handles and prevents cyber-bullying among pupils. The purpose in this study was to investigate how the school staffs work in secondary schools with grades sixth to ninth. How do the schools discover, prevent and stop cyber-bullying? Do the schools? have any experiences of cyber-bullying? How do the schools work with anti-bullying concepts ? have the new phenomenon cyber-bullying affected and changed the schools´ anti-bullying work in connection with the guidelines and in relation to the "new technology"? This study attempts to examine how this is handled within several secondary schools with three different municipalities.

I denna systematiska litteraturstudie analyseras och beskrivs sjuksköterskans förebyggande(prevention), undervisande och rådgivande funktion i att stödja (promotion) patienter medsjukdomen diabetes typ 2 och i att förhindra (protection) att komplikationer uppstår. I Sverigefinns cirka 365 000 personer som har en diagnostiserad diabetes typ 2 och ungefär lika mångaberäknas ha sjukdomen oupptäckt och odiagnostiserad. Förekomsten av diabetes ökarlavinartat i hela världen just nu. Ökningen kommer att få stora hälsoekonomiska konsekvenserför olika länders sjukvård och samhällen. Då diabetes är en kronisk livslång sjukdom krävsdet i framtiden ökade kunskaper för att möta den utmaning som den pågående utbredningenav sjukdomen utgör.Syftet med denna studie var att söka kunskap utifrån aktuell forskning mellan åren 2005-2009om sjuksköterskans undervisande och rådgivande funktion angående egenvård i samband meddiabetes typ 2, hur uppkomst av fotsår förhindras samt undervisningens effekter.Datamaterialet (10 inkluderade studier) analyserades och sammanställdes.Studiens resultat visade att undervisning i egenvård inte är patient eller individbaserad, attfotkomplikationer inte förebyggs tillräckligt, att det föreligger starkt samband mellanutbildning och livskvalitet samt att sjuksköterskan behöver öka sin pedagogiska kompetens..

Risker för fall och fallskador är ett betydande patientsäkerhetsproblem vid sjukhus och andra vårdinstitutioner. En allvarlig konsekvens av fall är höftfraktur. Förutom onödigt lidande för patienten leder detta till ökade sjukvårds- och samhällskostnader.Syftet med studie var att kartlägga tidigare fall och fallskador inom sluten vård samt att utvärdera om en intervention omfattande implementering av en riskbedömningsmall och preventiva åtgärder så som antihalksockor samt utökning av sänglarm kunde minska fall och fallskador. Studien omfattade samtliga patienter från två medicinavdelningar på ett svenskt länsdelssjukhus med dokumenterad hög fallincidens och utfördes i två steg. Deskriptiv kartläggning av antalet inrapporterade fall och fallskador, samt de händelser som lett till fallolyckor inom sluten vård under år 2002/2003.

The present study examines the effect of a nine-hour Acceptance and Commitment Training (ACT) intervention for teachers who experience stress. Twenty-two teachers from four different counties in southern Sweden were randomly allocated to an ACT intervention (n=15) and a control group (n=7). The ACT condition received three three-hour sessions of ACT over a six-week period, and the control group received a three-hour stress lecture at one occasion. At a follow-up four-weeks after completed intervention, ACT participants showed significant in-group differences on stress, psychological flexibility, general health, and burnout. At a between group comparison, only psychological flexibility was significantly enhanced at the follow-up.