This thesis examines young people's thoughts about their presence on Social media. With asocial constructive approach the study focused on how young people think and act on socialmedia in relation to constructions of gender and normality. The analysis is based on fourgroup interviews with 13-year old boys and girls. The theoretical approach is based partly onsocial constructionism where discourses and ideas of normality are identified and analyzed.Erving Goffman's theory of social interaction was central to illustrate how young peoplepresents themselves based on the prevailing discourses. It is clear that they adjust theirrepresentations of themselves depending on the context.

Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on Social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor:  Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using Social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of Social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using Social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..

Accounting firms operate in environments with high competition for graduates and students today expect employers to be present on Facebook and the like. We aim to describe whether two major accounting firms use Social media in their graduate recruitment. We chose to do case studies of Grant Thornton and Ernst & Young and how they use Social media channels aimed towards graduates. Through a through study of how the two companies communicated through various Social media, we concluded that Grant Thornton was significantly better than their larger competitor at Social media use. Both companies use Facebook as their main communication channel.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of Social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of Social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore Social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in Social media. Libraries mainly use Social media to reach out to young adults. However, young adults mainly use Social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on Social media.

This work is about the rights of children, how students use Social media and how effective teachers are using Social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use Social media and how schools and teachers are working to prevent the abuse that takes place over the internet and via mobile phones. The method used to investigate this is partly a survey of students in grades five and six at four different schools and interviews with four practicing teachers, working as a teacher in each class who made survey. My conclusion is that children have a variety of rights in school, and all schools and teachers are working on this through rules, values ??clarification and collaborative exercises. More and more younger children use out of Social media, the survey shows that many of the students in grades five and six uses much Social media.

Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of Social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how Social media can connect the farmer to the consumer.

Social medias användningsområde har under de senaste åren ökat. Från att till enbörjan användas av privatpersoner till att nu även vara en del av flertalet företag.Tekniken kan skapa nya tillfällen att synas, skapa kundrelationer samt kommunikationsmöjligheter. Det finns olika syften med att använda Social mediamen värdet kommer inte från plattformen i sig utan från hur den används. För attett företag ska använda Social media kan det finnas anledning att acceptera och varamedvetna om att kritik riktat till företaget offentliggörs. Forskning pekar på attföretag förväntas bemöta åsikter, uppfattningar och upplevelser från konsumenter.Dock saknas tydlig vetskap om hur eller på vilket sätt.

An increased use of Social media has enabled a new arena for HR functions and the work with HR issues. Proponents are critical of this, as it can lead to ethical and legal dilemmas. So far the research on this area is limited. On this basis I found it interesting to study how Social media is used in connection with the recruitment process. Those who will benefit from this study are primarily those dealing with recruitment, but also others working with HR issues.

The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards Social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at Social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at Social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate Social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in Social media.Keywords: blogs, external communication, facebook, respond to the environment, Social media.

In this thesis recruiter?s attitudes and usage of Social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in Social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used Social media when searching and employing new employers.

In this thesis recruiter?s attitudes and usage of Social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in Social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used Social media when searching and employing new employers.

?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of Social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of Social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that Social media is a part of the future of the library.