A large part of the daily life today means being active online and to take part in the interactions that occur there. The accessibility which Social media brings, means that you can reach and be reached in several ways and there are many different ways in which information can be disseminated. Social media supports the learning process. The aim of this study is to examine how upper secondary schools students' use of Social media and how it can be used as a tool for informal learning. Our study is based on the socio-cultural perspective where interaction and social cohesion is a big part.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the Social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

The purpose of this study is to discuss the use of Social media by the Swedish Police for democratic purposes. The idea of citizen empowerment is closely related to the development of new communication technologies such as Social media. Yet many studies indicate that governmental institutions rarely make use of the assumed potentials of Social media.In this study, the democratic potential of Social media is derived from Habermas normative concept of deliberative participation. Operational definitions emphasize discursive equality, interactive reciprocity and external impact. The analytical framework is combined with qualitative text analysis to highlight the conditions of interaction between representatives of the Police and citizens.In conclusion: the democratic potential of Social media, from a Habermasian point of view, is to a significant extent neglected at the expense of its strategic advantages.

Social media is used widely around the world by millions of people every day. In this report an analysis has been made of how organisations that are directed towards marginalized adolescents and young adults, are using Social media in their working processes. The data has been gathered through qualitative interviews and case studies of three organisations, which are in different stages in their use of Social media. The results from the study indicates that every chosen organisation wants to use Social media applications for the same purpose, which is to be available where their target audience is situated, but their progress is reduced by elements such as priority, lack of knowledge and time..

Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at Social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at Social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate Social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in Social media.Keywords: blogs, external communication, facebook, respond to the environment, Social media.

The purpose of this study is to examine the role Social media canplay in a school library context, based on a theoretical model,called ?A new model for the public library in a knowledge andexperienced society? by Henrik Jochumsen, Dorte Skot-Hansenand Casper Hvegaard Rasmussen.The bachelor thesis aim to answer three research questions, theyare as follow: Which request of Social media is there by teachersand pupils at a high school library? Which Social media is the mostrequested by teachers and pupils at a high school library? Andshould the library services for teachers and students be improved ifSocial media were used at a high school library?The methodology used for this study was an inquiry investigation.My findings are presented in a context of previous, relatedresearch and the study shows that teachers and pupils are wellinformed of what Social media is and they use Social media whenthey are at school.The thesis also shows that the unit I study, a vocational trainingunit, is more or less interested in what the school library can do forthem with Social media.They seldom are at the school library and they seldom use theteach platform were they can find library services.This result can open up for the school library to meet the users at anew arena with for example Social media..

Purpose:The purpose of this paper is to investigate and clarify some of the factors that influence organizations to adopt or reject the Social media, and if the emergence of Social media influenced the organization's communication.Metohodology:A qualitative methodology has been used to execute the study. The source has been semi structured interviews with chosen representatives from several organizations.Theoretical perspective:The theoretical basis for the execution of the methodology is based on the provisional theoretical demarcation uses and gratifications theory. For analysis diffusion of innovations theory is applied.Emperical findings:The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in seven different industries.Conclusion: The main factors affecting an adoption of Social media is the organization?s open structure, the ability to see opportunities with Social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of Social media is ignorance, the organization's governance and that there must be a need that Social media can fill.

The purpose of this study is to discuss how journalists think about the interaction with the audience in Social media and the fact that it can make the traditional audience feel excluded. The study shows how journalists on P4 Kalmar is experiencing audience interaction in Social media and describes how aware the journalists are about the digital divide. The results show that all of our interviewed journalists think that the interaction with the audience through Social media works well and that there is awareness among journalists about the digital divide. The results also show that many of the interviewed journalists had not reflected on that parts of the audience can feel excluded by the interaction taking place in Social media, but some of them could understand if parts of the audience felt that way. We consider our study as part of a research field on journalist?s interactivity with the audience through different types of media, but also as source of inspiration for future research on how the digital media becomes one with the community..

To log on to Social media has become an obvious part of people's everyday routine. Pictures, videos, opinions, and thoughts are posted and read by people's social networks worldwide. In doing so, the present study chose to examine whether what is posted on Social media, as well as what the individuals are exposed to on Social media can be related to their motivation and self-esteem. By letting 117 adolescents aged 16-19 answer a questionnaire regarding which Social media they are active on, how often they are active there, and what they post on those Social medias. By also letting them evaluate how they see themselves, if they compare themselves with others and how motivated they are to physical activity and healthy eating habits, we could see that to those who post pictures, and are exposed to images represent exercise / health on Social media have higher self-esteem and driven more by internal motivation to engage physical activity than those who do not.

Title: The role of Social media on today?s markets ? Companies? desire to understand theircustomersAuthors: Kristoffer Avci-Nåmark & Patrik WidlundBackground: The markets of today are characterized by dynamic conditions because of thecontinuous change in consumer preference. Due to this, the interaction between the company and its consumers is gaining importance as companies find the need to increase their knowledge about the market. Out of this need Social media has emerged as a tool forcompanies to improve their communication with customers. The popularity of Social media isincreasing at a rapid rate and sites such as Facebook now has around 500 million usersworldwide.

The Social media arena is rapidly growing and more and moreorganisations take part in the daily ongoing conversations indifferent Social media channels. Conversations are being heldacross borders on every available topic and ratings and reviews ofconsumer products and services is one of them. This focus onglobalisation is also the reality of the hospitality- and tourismindustry. Their customers travel across borders and are eager,given the opportunity, to share their experiences with each other.As organisations within the hospitality- and tourism industry meetthese demands in terms of providing technological infrastructurefor information sharing and involve themselves in theseconversations there are some issues that need to be addressed.What does the logic of Social media look like? How iscommunicating in Social media any different from traditionalmarket communication? And how can hospitality- and tourismorganisations adapt their communication to fit into the logic ofSocial media?To conclude how organisations within the hospitality- and tourismindustry can benefit from the use of Social media, I haveinterviewed representatives from a number of organisations andstudied their communication.

The increased use of Social media in recent years has attracted the attention of different kinds of nonprofit organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity between the organisation and its followers in Social media. Following that we have chosen the research question: In what ways can nonprofit organisations develop viral marketing in Social media? The study has a qualitative research methodology with empirical findings as base. We have throughout the research process strived for an inductive nature in the study though there are deductive elements.

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of Social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in Social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in Social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in Social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for Social media.

Purpose The purpose is to analyze the parliamentary parties political communication in the Social media channels before the election 2010.Methodology This essay is a descriptive study from nine interviews of the responsible people in the parliamentary parties. In addition to that two more interviews were done with Social media expertsTheoretical perspective This essay is based on two-way communication and communication strategiesConclusions The parliamentary parties use Social media as a complement to traditional media. The purpose is to create dialog and to minimize the gap to the voters, but in many ways it is being used as a one-way communication channel.  The parliamentary parties are trying to use the Social media channels in Swedish conditions, but in many ways they try to imitate an American used strategy..