Titel: Media Literacy - En studie om mediepedagogik i forskning och empiriFörfattare: Kristin Nilsson, Sofia RidalAntal sidor: 52Abstract: In the society of today we are constantly exposed to media messages, and much research investigate people?s interest in the media. Whatever theory we choose to believe in, the facts remain: today the media is a major part of all people?s lives. During our teacher training we have encountered the concepts Media Literacy and Media Education and as future pedagogues of media we are interested in what research can tell us about them.The main aim of this paper was to find out what researchers write about Media Literacy and Media Education and to empirically investigate whether or not teachers in the Swedish secondary school teach about, with and for media.

2007, Swedish television, ?Uppdrag granskning,? aired their story about ?Louise? from Vetlanda. A drug dependent father had gotten custody of his daughter and sexually abused her from the age of 10 to 15. The local social services got several notifications about Louise suffering of negligence, and did investigate the family several times without taking any actions to protect her. At one time, father and daughter were living in his trailer placed in a gravel pit, and the police worried about her and called social services, because it was below cero degrees outside.

this paper is a study on children's social interactions in role-play. The aim is to try to highlight how children with other develop social skills and how to further motivate children tosee, understand and manage their reality in role-play by highlighting the characteristics of afunctioning role-play. I would also highlight the importance of pedagogue´s role in relation tochildren's social skills in role-play. The purpose flows into these issues, what distinguishes afunctioning role-play? Can the children in role-play influence their thinking to developunderstanding of others and the environment and if so, how? What significance does pedagogue´s role in children's role-play? I used out of a qualitative methodology to carry out this investigation.

This is an examination that investigates how daycare during nights, evenings and weekends, so called ?nattis?, is produced in media with restriction to three big Swedish newspapers during 2004-2012. The main intention and the base to this work is to see how media chooses to produce daycare during nights. As a help to find a result to this main intention there are four questions. These questions are which similarities and differences that can be shown in the articles, which main arguments that can be shown, if it?s a positive or negative picture that the articles are producing and which patterns and themes that can be shown.                      The method to find an answer to these questions and the main intention were an investigation of 21 articles.

Studiens syfte var att beskriva och analysera hur ungdomar anser att sociala medier påverkar identitet och socialt samspel ungdomar emellan. Genom en fokusgruppsintervju har ungdomar kommit till tals och sinsemellan fått chansen att diskutera frågor kring sociala mediers påverkan på såväl, beteenden och delaktighet, som självbilden. Resultatet ger en bild av att sociala medier riskerar att få konsekvenser på ungdomarnas självbild och interaktion. Främst då fokus hamnat på att via sociala medier förmedla och upprätthålla bilden av sig själv som den perfekta, med dyr livsstil och sunda levnadsvanor. Vilket ungdomarna anser problematiskt, stressfullt och ångestladdat, den negativa påverkan är dock bara en sida och de sociala medierna framstår som viktiga arenor i ungdomars liv..

The purpose of this thesis is to examine how reading different media forms can lead to different experiences for the reader and how they choose which media form to read. Two questions are posed in the study. Question number one is: How does the media form influence the reading experience of the book and question number two is: What reasons can be seen behind the different choices of media forms?The study is based upon qualitative interviews with six readers using different media forms. Two different theories are used for analyzing the result.

Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

The term ?vulnerable areas? is developed by the Swedish police, referring to various areas in Sweden that are classified as socioeconomically disadvantaged, and with an active criminal presence. Over time, this term has gained significant popularity and is now used not only by the police but also by other entities such as the media, where these areas are often depicted as urban outcasts. Therefore, this study focuses on the portrayal of ?vulnerable areas? in the Swedish news media, where the topic has been widely debated in recent years.

Titel Social media management ? från flum till finrumFörfattare Anton Eliasson & Victor EgnellHandledare Orla VigsöKurs Examensarbete i medie- och kommunikationsvetenskapInstitution för journalistik, medier och kommunikation, Göteborgs UniversitetTermin Vårterminen 2014Sidantal 42 (exklusive bilaga)Antal ord 13465Syfte Syftet med studien är att undersöka yrket Social Media Manager, dess funktion och samspel med övriga kommunikativa roller i svenska organisationer, samtundersöka om yrket visar tecken på en professionaliseringsprocess.Metod Kvalitativ respondentintervjuMaterial Sju intervjuer med individer anställda på olika organisationer, både internt och externt, som föll under vår definition av social media manager.Huvudresultat Det finns en mängd olika yrkestitlar som i grund och botten har mer eller mindre samma arbetsuppgifter och ansvarsområde. Studiens respondenter har samtliga någon form av utbildning inom kommunikation/PR eller liknande, men få har specifik utbildningen inom sociala medier eller webb. Tydligt är också vikten i att hålla sig aktuell. Påtagligt är också åsikterna om att utvärdering är viktigt, då sociala medier fortfarande är i dess linda och effekterna oklara.

This essay is a case study of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter).Both these organizations are located in different countries and the purpose of the case study is also to find out if the differences in their work methods in communication depend on organizational or cultural differences. The case study was conducted in the organizations Sverige Amerika Centret in Karlstad, Sweden and The Swedish Council of America in Minneapolis, US. A qualitative approach executed through interviews and a qualitative content analysis of the organizations annual report from 2010. The result of the interviews and the document content analysis shows that there are differences in the way these organizations handle their work with external communications and new media. One of the organizations uses new media more actively in their work with communication and through that channel creates a relationship with its external audiences. The theories that has been used for this case study is Organization communication, Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees..

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

The aim with this study was to find out how young people at age 16-19 years in Kalmar, Sweden use and interact through Facebook. The questions in our questionnaire were based on three themes, these are; friendship relations on Facebook, what influence Facebook has on young people and how they choose to present themselves on Facebook. The theory that was applied on this study is of social-psychological kind. We chose the theory because we figured it would be suitable to further explain and dispute the aim of the study. The result shows that many different variables can matter in a study like this. We chose to look at a few, such as for example sex and age and we found out that there is a great difference between the way girls and boys use Facebook and how they choose to present themselves in this social media. Another conclusion that our study led to is that Facebook is an important tool for young people, in the meaning that they use it since it makes it easier to communicate with their friends and it also strengthens their relationships with their friends. Keywords: Facebook, Young people, Friendship, Facebook and Social Relations, Facebook use among adolescents & Facebooks? impact on adolescents..

The aim of this thesis is to examine expressions of power and racism in news reporting about the district of Rinkeby, Sweden, in two major Swedish newspapers. News articles are examined using Norman Fairclough?s three-dimensional model for critical discourse analysis. The discourse theory has also been complemented with theories of media in relation to power, ideology and racism. The study has shown that news reporting about Rinkeby largely focused on stereotypical subjects such as violence, social problems and crime.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.