AbstractTitle: It?s not just a comment ? a study about Crisis Management on Social MediaAuthor: Malin Pettersson 910624 and Amanda White 920310Year: Spring 2014Level: Bachelor degreeDepartment: School of Business and EconomicsSupervisor: Carina HolmgrenExaminer: Frederic Bill Purpose: The purpose of this paper is to develop and test a theoretical model for Crisis Management on social media. Method: The overall literature that was found consisted of traditional Crisis Management and the communication that goes with it, and it was mainly written for traditional channels such as newspapers. The theories could not concretely describe how organizations should handle crisis in Social Media. Therefore, this study focuses on if and how organizations can use the traditional theories when working with crisis management in social media. Through a qualitative method the study has examined and tested the model on three crises, and subsequently improved the model based on the empirical material and  the analysis that was made. Conclusion: The conclusion found that organizations need to adjust their crisis management after following guidelines for it to work on social media:-    Strategies should be limited to only one, and be either a rebuilding strategy or a bolstering strategy.-    The focus should be on emotional communication, and regarding the rational aspects the focus should be on actual actions and plans for the future.-    Clear guidelines for what type of questions and critics that should be answered should be set.

This study?s aim was to explore how the social media Twitter is used by Swedish political leaders and how they manage the relationship between having both private and public conversations in a new public sphere, the social sphere. In Sweden, studies in this area are yet to grow. We achieved our aim by responding to our three questions at the issue: What kind of content is published in each of the politicians Twitter stream? Are the politicians private or public persons on Twitter? Are the politicians using Twitters interactive functions? We conducted our analysis by performing a quantitative content analysis.

There are problems with poor quality, poor scheduling and poor working climate in the Swedish construction industry. Many parts have been involved, trying to solve the problem.This spring a new planning and building-law becomes final. In this law, the requirements set on the controls are greater. Hopefully this will lead to fewer construction errors. The requirements set on the working environment have also increased, forcing consultants and contractors to focus on safe workplaces.For each project requiring a building permit, an inspection plan has to been drawn.

The purpose of this thesis was to study a selection of Swedish government agencies and their usage of new media to convey information. We thought that the relationship between government agencies and the media should be addressed. This because of the current transitional period between traditional and new media. We have studied five different Swedish government agencies; Swedish Armed Forces, Swedish Tax Agency, Swedish National Institute of Public Health, Trafikverket and Sida.We used a qualitive content analysis and analyzed their homepages on the basis of six different criteria. In addition to this we studied their presence on external social communities and how the government agencies comply with the requirements of their communicative efforts.The study shows that the government agencies? media usage varies.

The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.

The purpose of this study was to examine the discourses that can be identified in medias representation of social services. To answer the purpose we made a critical discourse analysis using Faircloughs three-dimensional model. The choice to focus our study on a local newspaper was based on earlier research that found it possible that a local paper has a greater impact on readers than a national newspaper. Readers can more easily connect with what's happening in the immediate environment than what is written nationally. We used articles published in 2013 containing ?social services?.

The purpose of this study is to examine young peoples' perception of their media criticial competence in relation to digital news. The study is based on quantitative research interviews with young people (15-17 years) and qualitative interviews with people in the same age group as well as teachers and international media professionals.This study's theoretical point of departure is McQuail´s observation that peoples' values and views to a great extent are influenced by the media. Another source of theoretical inspiration was Haberman's ideas about how a diversity of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with  independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact and effect of the media reporting online. Young people basically seemed to acquire their knowledge about media by doing and learning on their own. Surprisingly, according to the young people that were interviewed for this project, the schools seemed to play a secondary role in the development of their media critical capacity.

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

In today?s modern society with high-speed connections covering the globe people are more than ever finding themselves gazing into the cold lights of the computer screen. On the other side a strange and exciting world yet to be explored awaits. Many are those who spend hour after hour running over green hills swimming in vast blue oceans in the lands of Azeroth, the playfield in the MMORPG game World of Warcraft. In media we often read and hear alarming reports on players stuck in this virtual world, ceasing to play a part in the real world.

News value is an essential part of which event media chooses to report about. Political events consider to bee news with potentional large value. Media has an enormous power and possibility to create news and construct there own reality and where the readers is given a false expression of what really happened. Today the media must show profit and that indirect affects how the media choose to describe political events. In the Kenya case is it therefore possible to draw the conclusion that the two news paper has different construction of the political event in Kenya.

The aim of this thesis is to use Gabriel Tardes theories concerning imitation, repetition and the public opinion as a way of understanding how transmedial communication develops over time. This involves a study of social media, traditional press and public organizations in relation to each other. The campaign, What are you doing? (Vad håller du på med?, 2013), launched by the Swedish military as a way of drafting more soldiers, is used as an example of how the theories can be applied to help us understand connections, patterns and social behavior in the rapid mutation and viral spreading of information. By discussing the campaign and its effects, the ambition is to give an understanding of how a campaign of this scale could be planned for and structured.

Corporate Social Responsibility has been defined as the responsibility towards stakeholders and the society in whole and the expression was founded in the 1950´s. Reporting in corporate social responsibility has been termed corporate social disclosure and has been divided into three areas: environment, ethics and human resources. The aim of this study is to explain variations in corporate social disclosure and the different media used by corporations to communicate these disclosures. A survey was conducted, which included all Swedish corporations listed on the Stockholm Stock Exchange, and all public-owned corporations. The results show that corporate characteristics such as size, industry and profitability can explain some of the variation in social disclosures and also have an effect on the extent and variation of the media used.

Syftet med den här uppsatsen har varit att redogöra för hur fem kommuner har resonerat i valet av riktlinjer för sociala medier och huruvida den ökade användningen av social media innebär en rörelse mot e-demokrati och e-förvaltning eller inte. Med hjälp av en enkätundersökning har den empiriska delen av uppsatsen besvarats. Fyra frågor: Varför väljer en kommun att ta fram egna riktlinjer? Vad är bakomliggande skäl till en kommuns utformning av riktlinjer? Kan olika val av riktlinjer få negativa konsekvenser? Varför väljer en kommun att synas i sociala medier? ingick i en enkät som skickades via e-post till Piteå, Halmstad, Norrköping, Eskilstuna och Stockholm stad. Den femte frågan i uppsatsens frågeställning, nämligen: Vad skiljer sig mellan de olika riktlinjerna? har besvarats utifrån kommunernas dokument för uppsatta riktlinjer för social media som publicerats på kommunens hemsida.Social media är en del av statens mötesplats, en plats där vi människor kan ha direkt kontakt med politikerna och föra en diskussion.

Many organizations utilize decision support systems in order to handle different tasks and tosupport the decision-making process. Decision support system is a broad term used to referto several different types of systems. These types of systems can handle a wide range ofoperations within the organization. Consequently this will have an impact on differentoperations within the organization. The main aim of this study was to create a betterunderstanding regarding the impact of decision support systems on the various operationswithin the City Council's procurement units which in turn will increase effectiveness.