This thesis aims to show the positive effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and information audited webpages. Methods used in this research are qualitative method, quantitative method, documents and websites studies. The thesis fulfills the purpose as it shows the potential positive effects of an expanded marketing through pre-approved websites. It also shows a demand from the consumers' side and a need for increased awareness for more empowerment over their own health.

The communication and mediation of information and news has, under the latest decades, increased into an incalculable amount. In the newsflow that has come up it has become more and more urgent to sort and select the relevant and correct news. Simultaneously as the information has become one of the most important goods for the western world, the criticism against media has become more loudvoiced and especially the criticism aims at the fact that publicness has become less public and the public conversation is nowadays filtrated through media. The American Joey Skaggs can be reckoned among with the group of media critics, but his course of action and methods to reach out with his critical view, stand out strikingly from the traditional media critics. Instead of, as most, aiming the criticism against media, from an outside perspective, Skaggs chooses to attack the media from the inside.

Historically, men have always had a superior position over women, which has beenportrayed in all kinds of media representations. Visual communication is an importantpart of our daily life since the reality is reflected through images. The development ofthe Web has led to increased interaction opportunities, and new ways to communicate,mainly through pictures. Politicians have embraced this and use social media as a partof their daily work. They also use social media to portray themselves from a morepersonal angle, which has created a higher interest for their personal life.

The purpose of this essay is to analyze marketing in the sector of banking. The following purpose is also to make an attempt to predict how marketing of banks will be structured in the future. Banks have a central role in today?s society which is constantly changing and that is why we are curious in how banks use different marketing channels today and how and if it will change in the future. The essay is based on a qualitative method.

In the light of the problems the media industry are struggling with, local news reporting is only one of the challenges the news organizations are facing. When local editors is being moved to the cities the tie with the local community is being severed.The aim of this study has been to analyze how the inhabitants of Vilhelmina municipality talks about their experiences of local journalism. With methodological inspiration from the Critical discourse analysis (CDA) this study examined the discourses of local journalism, social media, journalism's role and municipal policy. The theorectical framework consisted theories of media and democracy, convergence culture and discourse theory.The survey was conducted with four focus groups interviews. The focus groups were divided in different cathegories based on the participants experiences, ages and employment.

There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

The purpose of this study was to investigate how the daily press, morning and evening papers respectively, describe homeless people and their situation from a number of chosen articles. Was there a possibility to make clear if the public opinion of homelessness has changed from a media perspective during the last five years? In order to meet the purpose of the study, the authors have used discourse analysis of the chosen articles as well as the theory of social constructions and the theory of stigmatizing. The articles have been chosen from the two largest daily morning papers and the two largest evening papers. From each article many rich and close quotations are used, which subsequently have been analysed and interpreted.

This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.

Ett av de mest omtalade fenomenen de senaste åren har varit den snabba utvecklingen av digitala medier och sociala nätverk. Teknologin har utvecklats från att ha varit något som användes ibland och var till för arbete och underhållning, till att vara en stor del av livet och för vissa en nödvändighet. De nya medierna och sociala nätverken är idag en stor del av mångas vardag och påverkar hur vi tar in information, kommunicerar och utrycker våra tankar och idéer. Under de senaste åren har allt fler organisationer valt att ta in sociala medier i sin marknadsföringsstrategi och organisationerna har företagsprofiler på bland annat Facebook och YouTube för att kommunicera med kunderna. Yngre generationer har växt upp med tekniken och sociala medier vilket är en resa som äldre inte har följt med på och därför är en vanlig uppfattning idag att endast yngre generationer använder sig av de nya mediekanalerna.

The term ?good marketing practice? in the 4 § 1 section Swedish marketing law (Marknadsföringslagen 1995:450) has a wide meaning. Besides 5-13 d §§ and 17 §, the term also covers other non legal rules. The essay intends to define the legal meaning of the term as well as examine how it is experienced of laymen in the area. According to 1 § Swedish Marketing law aims to protect business men and consumers from unjustified marketing.

Syftet med denna uppsats är att öka förståelsen för användning och tillämpning av Event Marketing. Varför företag använder sig av det samt vad eventbyråer tror är företagens motiv. Event Marketing innebär helt enkel att marknadsföra en produkt eller en tjänst genom ett evenemang. Eventet samlar en viss målgrupp i både tid och rum men är på så sätt även begränsad i antalet kontakter som den skapar.Metoden som har använts för denna uppsats är av kvalitativ karaktär. Under arbetets gång har vi genomfört fyra intervjuer som flerfallsstudier.

The marketing strategies discussed in today?s literature are often developed for larger compa-nies and are therefore poorly fitted for smaller businesses with little resources, such as the small resort Enaforsholm Fjällgård in Jämtland. Hence, this paper focuses on presenting and discussing the marketing strategy storytelling and whether it is applicable to Enaforsholm Fjällgård. This mountain resort was given to the Royal Swedish Academy of Agriculture and Forestry (KSLA) in 1937 as a trust fund to be managed in the spirit of the grantor A.W. Bergsten.

Studies of modern communication media such as Cell Phones and so called Instant Messengers are popular today. This study focused on these modern techniques, focused on parents as a target group and on what is important for them in everyday communication.By exploratory using three focus groups it became clear that the children, and the link to them was the absolute most important thing for the parents. It became clear that this link to a great extent today exists through the mobile phone.In a following study a Mobile Instant Messenger called My Friends was introduced. It was used by two families during two weeks to see how it would change the communication within the family. The focus was to see how problems with availability were handled, it turned out that:My friends had a more obvious way of indicating availability than the Cell Phone had.