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13889 Uppsatser om Social marketing - Sida 49 av 926

Metadonbehandling : en studie kring två klinikers sociala arbete

The purpose with this essay was to study how the social work is shaped in the methadone programme and how the staffs treat and work with the social integration for the patients.We have studied the experience of a medical assisted treatment from two different treatment clinics and focused on their treatment programme. We have chosen to focus on the social aspect but we have also been taking part of the medical treatment - the methadone. In order to get a bigger picture of our problem area we also studied how Sweden's narcotic politic is constructed and how a narcotic life could look like before the entrance in the program. We describe this with the help of the theory about the narcotic carrer and the society's view on a normal living..

Sticka ut är silver, passa in är guld: - och fyra andra medaljer i det svenska moderacet

The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. In light of these facts, the value of creating tools that help companies and professionals active within this industry becomes evident. Much research has been focused on creating a more thorough understanding of its underlying logics and its main drivers from a business perspective, whereas knowledge regarding fashion consumers and what drives their behavior are more limited. Through this study, insights about the Swedish fashion market and its consumers are generated.

Sociala rörelser. Politiska möjligheter, framing och samhällsvärderingar. En fallstudie på Sovjetunionen och transitionen till demokrati.

This thesis is a study of social movements and their possibilities to effect politics by infuencing values in society through framing. I've looked upon social movements from a functionalistic-structuralistic perspective, as if they were carriers of values from people that otherwise won't be represented in the political life. The values that the social movements are struggling for can affect both the opinion and the decision-makers since the social movements in an active way are trying ti influence the society. The thesis examines the political opportunities that social movements hav to mobilise and grow. I have looked at different factors that either improve or make the political opportunities worse.

Varumärken i idrottsgymnasiers marknadsföring - Vilka passar din idrott bäst?

The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection.

Hör du dåligt : En litteraturstudie om hörselskadade, stigma och socialpolitik

The purpose of this paper was to discuss stigma and stigmatisation in relation to social policy and social work. By discussing welfare systems in social policy I wanted to see if there could be any connection between social policy and stigma. I used case studies of hearing impaired adults to give examples of how the stigma processes work. By connecting the stigma and the social policy theories with the case studies I wanted to see how the social policy could affect the stigma processes or vice versa.In the paper the concept of stigma has been described and discussed, foremost using the theories of Erving Goffman. I have also discussed the welfare system and the connection between residual systems and stigma.

Att arbeta internt med Corporate Social Responsibility : Hur Corporate Social Responsibility påverkar hållbarhet och välmående bland socialarbetare

Corporate Social Responsiblity is today a well known concept in the business world. The concept contains responsibility and sustainability for those who chose to work with Corporate Social Responsibility and the three responsibility areas within the concept. Responsibility and sustainability is of importance, no matter what core business a corporation has. The responsibility goes both out from the corporation, to take care of the surrounding society and the environment. The responsibility also concerns the corporation interal, aiming for a sustainable work enivornment and good working conditions.

Etablering i Australien - En komparativ fallstudie om anpassning av marknadsmixen och identifiering av framgångsfaktorer hos tre svenska företag

Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the adaptation of the four components of the marketing mix ? product,price, place and promotion.The purpose of this thesis is to study how three Swedish companies adapt their marketingmix to the local conditions in Australia and identifies success factors in order to help othercompanies considering a market entry.

Marknadsföringsstrategier - ett sätt att synas

Konkurrensen inom klädbranschen är hård och det finns många stora aktörer på marknaden. Småföretag har begränsade resurser till skillnad från de stora aktörerna, det blir därmed viktigt för dem att använda sig av kostnadseffektiva metoder för att kunna nå ut till kunderna. Marknadsföring är en avgörande del när det gäller överlevnad och expandering. Många aspekter spelar in när det handlar om företagens framtid, allt från hur man positionerar sig till hur effektivt man använder sig av marknadsföringsmixen. Det gäller att synas och att få kundens uppmärksamhet samt få kunderna till återköp.

Att dokumentera socialt arbete. - En exemplifierande intervjustudie om social dokumentation inom boendestöd.

I uppsatsen intervjuas: samordnare, metodutvecklare och boendestödjare om sin syn på social dokumentation och om hur arbetet går till på deras arbetsplats. Social dokumentation handlar om att dokumentera vid handläggning och vid genomförande inom verksamheter styrda enligt SoL, LSS, LVU och LVM. Uppsatsens syfte är att visa på olika sätt att se på den sociala dokumentationen inom fältet boendestöd och att exemplifiera vad social dokumentation kan vara. Resultatet visar att social dokumentation sker i ett sammanhang och variationen mellan olika boendestöd är stor. Uppsatsen exemplifierar olika aspekter av dokumentationen genom att beskriva dokumentationen med beslut, genomförandeplan, uppföljning av insats, förbättringsåtgärder och visa på den sociala dokumentationens potential..

Samverkan är inte en frivillighetsgrej, utan det ingår i vårt arbete helt enkelt.

How do you do co-operation between government agencies? It is a wide spread view that there can be quite a few hitches in co-operation between agencies. In later years this idea has spread to the media where there has been negative coverage of the social service agencies. This generally applies to cases where children suffer because the right assistance takes too long to co-ordinate or does not get co-ordinated at all between schools, healthcare and social services. The social welfare law dictates that it is the social welfare office duty to co-ordinate the government agencies for the child?s best interest.

Jag önskar att det inte fanns... - om de professionellas upplevelser kring sexuella övergrepp mot barn.

Our paper is targeting mainly students, but also all other people interested in social work with children. The purpose of our study was to investigate how the social workers experience and handle their work with children, who have been exposed to sexual abuse, and what kind of support and guidance the social workers are offered, in order to handle their working situation. We chose to perform a qualitative study, by the use of interviews, since we found it to be the most appropriate way to gather the information. Our conclusion is that the work with these issues is emotionally burdensome and requires a great commitment, however it is essential for the social workers to maintain a certain distance to their work, in order not to influence their personal lives. It is through experience and knowledge that the social workers learn how to handle their working situation. We also learned that although the work with sexual abuse against children gave birth to different emotions of the social worker, the social workers feel satisfaction with their work, by helping the exposed children. We hope that our paper will inspire and encourage to further studies in the area, since there is still much to be explored. .

Miljöstyrning i byggprocessen. En kartläggning av pågående miljöarbete och framtida förbättringar.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

Handläggning & Kunskap : En kvalitativ studie om barnhandläggares kunsakpsanvändning i handläggning av LVU-ärenden.

The focus of this thesis is on social workers? knowledge in assessing and making decisions in child welfare cases. The primary aim is to identify what skills or knowledge social workers find most useful within child welfare agencies in Swedish municipalities. Six different types of knowledge, social policy and the approach of child welfare cases are perspectives considered in the analysis. The interviews with social workers were held in three agencies in southern Sweden, in 2014.

Kunskap inom socialtjänsten: en studie om kunskapssynen inom IFO i en medelstor svensk kommun.

The purpose of this study was to examine knowledge within the social services. We narrowed the study down from general knowledge to scientifically produced knowledge and how the social workers relate to such knowledge. We aimed to see how the social workers perceive different knowledge and how they relate to the different sources of knowledge. We also examined the different factors that will enable and motivate social workers to stay updated with scientifically produced knowledge that is relevant to their work. We also examined what limits the ability or motivation for renewing ones knowledge.

Social Lojalitet i Resebyråbranschen

Det är oerhört viktigt, i synnerhet på en konkurrensutsatt marknad, att använda sig av lojalitetsfrämjande åtgärder som sticker ut och skiljer sig från mängden. Lojalitetsåtgärderna ska vara av en sådan art att de inte ska kunna kopieras av konkurrenter. Med benämningen ?Social Lojalitet? kombineras ickemonetära belöningar som incitament för att skapa en sant lojal kund, med funktionell kvalitet samt kundens egna sociala nätverk..

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