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13889 Uppsatser om Social marketing - Sida 48 av 926

Livscykelkostnad för tak och fasad

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

BIM-projektering inom anläggningsbranschen. En studie om BIM-användandet beträffande beställare, konsult och entreprenör.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

YouTube, företagens framtida marknadsföringskanal?

Titel: YouTube, företagens framtida marknadsföringskanal? Seminariedatum: 2008-01-18 Ämne/kurs: Attraktion och Repulsion Marknadsföring, FEKK01, Examensarbete kandidatnivå, 15hp. Författare: Björn Widerström och Joakim von Stockenström Handledare: Björn Carlsson och Roland Knutsson. Nyckelord: YouTube, Internetmarknadsföring, Diffusion of innovation, Word of Mouth, Buzz marketing Syfte: Syftet med examensarbetet är att se vilka förutsättningar det finns för att YouTube ska bli företagens framtidamarknadsföringskanal. Metod: En blandning av kvalitativ och kvantitativ forskningsmetod har använts.

Kreativitet : i marknadsföringsföretaget Liljedal Communication AB

Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message.Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by individuals in the right environment for using their creativity. In this paper we present theories about creative individuals and the situation that affects their creativity. Furthermore theories are presented about different strategies that aim to increase creativity.

Utveckling av sociala funktioner på webbsida

Dressmind will in the future combine social features with e-commerce to create something called social e-commerce. This report  describes how features have been developed to make Dressmind to a social website where the users has opportunity to share and discuss clothing products, follow each other and""easier find clothes on the web..

Vägen ut - metadonpatientens sociala rehabilitering.

The purpose of the study was to examine what possibilities and obstacles, according to the personnel and patients in a methadone treatment, exist in the patient's social rehabilitation. How does the methadone treatment encourage the patient's social rehabilitation, what possibilities/obstacles are there according to personnel and patients? What does the patient see as important aspects of his/her social rehabilitation and what importance does the methadone have on the treatment? The results show that there are difficulties for patients to rebuild their life, find employment, start new social networks and get by with everyday tasks. The support from friends and family will simplify the patient's social rehabilitation, otherwise they get isolated and alone. Patients feel that they are fighting for a successful treatment so that they can have a relationship with friends and families again.

Fotspår i sanden : En studie om betydelsen av att ha en kristen tro som yrkesverksam socionom

Our purpose was to investigate if Swedish University educated social workers, living as active Christians, in any way might be influenced by Christian values. The main questions; Can Christian values be a factor in the choice of career to become a social worker? How does a personal belief in Christ impact the relationship towards the clients? Is Christian belief a support in the work? In this paper we used a qualitative method and interviewed eight persons, with a background as above, four of them employed by a church organisation and the other four working in the social sector. The result we present is that the eight Christian social workers Christian belief influenced their work very individually. How much this supported them was a choice about how official and open they wanted Christian values to be.

Bostad först ur socialarbetarens synvinkel : En kvalitativ studie om socialarbetarens uppfattningar kring en ny boendemodell för hemlösa individer

Our main aim with this study is to shed a light over the social workers opinions about what they believe will be the consequences of introducing Housing First in the city of Stockholm. We wanted to examine the social workers perceptions about how Housing First could change their client?s autonomy and justice. Therefor we accomplished five qualitative interviews with social workers. We analyzed our empirical material with the theoretical terms; justice, autonomy and intern role-conflict.

Social fildelning på arbetsplatsen : Traditionell och social fildelning

This paper describes how files and information can be shared in organisations and workplaces. We studied and compared the traditional file sharing in Microsoft Active Directory and the Social file sharing that comes with Microsoft SharePoint Sites. We used qualitative studies based on interviews with system administrators, management and by our own observations to acquire the necessary data. Using independent research, we were able to analyze the data and show the general difference between the traditional and the social file sharing systems. Social file sharing enables the user to easily store and share files in a flexible online environment.

Förtroende för socialtjänsten

    The purpose of this essay is to examine trust, or lack of trust, in the social services. Previous research considering this topic is limited, which, in our point of view, implies the need of further studies. A quantative method was used, consisting of an online questionnaire containing statements about the social services. The statements were designed using a five level Likert-scale which required the respondent to rate their level of agreement. The questionnaire was published on five webcommunities directed to parents.

Kreditkort och påverkan - Om påverkansfaktorer som leder till konsumenters agerande

Syfte: Syftet med uppsatsen är att lyfta fram hur säljare aktivt arbetar med påverkansfaktorerna auktoritet och skrämsel vid försäljning av kreditkort och på vilket sätt faktorerna skapar intresse hos kunder att skaffa ett kreditkort. Vi vill även undersöka ifall vi kan se vilken av de två påverkansfaktorerna som är mest effektiv vid kreditkortsförsäljning. Metod: Undersökningen är baserad på en kvalitativ studie och vi har genomfört intervjuer med fem duktiga säljare från de största bankerna. Slutsats: Slutsatsen som studien har påvisat är att det finns tydliga kopplingar mellan utvalda faktorer och kreditkortsförsäljning. Vår undersökning visar även att det finns likheter i säljargumenten som skickliga säljare inom kreditkortsbranschen använder och dessa argument har betydelse när kunder påverkas..

Ulricehamnsmotet - Framtagande och beräkningar av ett hållbart broförslag.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

Jag har svårt att tro att man vill vara utanför samhället : Socialarbetares upplevelser av integration i arbetet med ensamkommande barn

The purpose of this paper was to examine social workers' experiences of integration of unaccompanied children. We aimed to study which factors in the individual and the community social workers experience affect the integration and how they, based on their understanding, work to promote integration. The essay has a phenomenological approach and focuses on the social workers' own experiences of the phenomenon. The empirical data was obtained from qualitative interviews conducted with five social workers, all administrators in cases involving unaccompanied children. The result shows that the social workers feel that the desire to integrate is the most important presumption that must be present in the unaccompanied children.

Arbetsförhållanden inom Socialtjänsten : Experters resonemang kring New Public Management, i relation till barn- och unga enheter

What Places Adolescents and Adults, Respectively, in Need of Social Assistance? A Qualitative Study of How Social Workers Whom Administrate Financial Assistance for Adolescents and Adults, Respectively, Describe Reasons Behind the Need of Social Assistance Amongst Their ClientsThe purpose of this essay was to study and compare how social workers whom administrate social assistance for adolescents and adults, respectively, describe reasons behind the need of social assistance amongst their clients. This was done due to the use of qualitative interviews with a total of six social workers. Of these six, three administrated social assistance for adolescents while the other three did the same for adults. Prior research of poverty attribution greatly inspired this essay.

Att effektivt sälja Sverige : Värdet av VisitSwedens tillvägagångssätt för att attrahera utländska resenärer

Our main objective with this essay was to study VisitSweden?s effort to sell Sweden to foreign markets.This has been studied in relation to VisitScotland work and approach. We collected empirical data consisting of document studies and interviews with representatives of VisitSweden and VisitScotland. In addition, we have supplemented with an interview with a representative of Svensk Destinationsutveckling AB. We based our analysis of our empirical data on previous research in destination marketing.

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