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21239 Uppsatser om Social customer relationship management - Sida 61 av 1416
Kommunikation mellan bank och kund: en studie angående kommunikationen mellan gymnasieelever och banken
The purpose of this thesis was to investigate the communication between banks and their customers. Delimitations were made and the focus became towards upper secondary school students. The study was based on two interviews with bankers on different locations and with different stature, and a focus group consisting of eight upper secondary school students. The conclusion of the thesis was that there are certain problems in the communication between banks and upper secondary school students. The bank didn?t always communicate on the same level as the students when they presented their proposals.
Asymmetri - ett förräderi?
This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..
Plötsligt händer det!En av dina kollegor avancerar och blir din chef. : -En studie om medarbetares upplevelser av att ha en chef som tidigare varit en kollega.
In this study we examined co-workers experiences of having a previous colleague as their leader, which is relatively common. We made qualitative interviews with six social welfare administrators who had been through this situation at work. The questions had been concentrated at how they were affected by the previous relationship, what expectations they had, and their view of how the business had been handled by their leader. The result of these interviews has then been connected to two leadership theories. The conclusion of the study was that the experience of the situation differs.
Hyllplacering och egna märkesvaror-en undersökning av EMVs favorisering inom den sydsvenska dagligvarubranschen
Detta är en undersökning om EMVs hyllplatsandelar i förhållande till LMV. Finns det någon favorisering av EMV eller är det endast ett felaktigt antagande från många författare..
Enkätundersökning hos skogsägare inom SCA Skog Norrbottens Förvaltningsområde
This report has been done in collaboration with SCA Skog, Norrbottens Forest Management Area. The purpose of the survey is to try to find out what the forest owners who either live in Norrbottens Forest Management area or outside but has their forest holdings in the administrative area has the vision of SCA Forest and their forest services offered by the administration. But also to find out the presences of other timber buying players who procures timber in the administrative area. This study seeks to determine if there are deficiencies that may need changes or improvements to the prevailing conditions in Norrbottens management area.
The literature study is about how to design a questionnaire based on what you want to know and what to consider in order to eliminate the problem of constructing a questionnaire.
A questionnaire was sent to 400 randomly selected forest owners who have their forest holdings within SCA Forest Norrbotten Management Area. And of the 400, it was 181 respondents with 39 women and 138 men.
Nationell kultur&Relationsmarknadsföring : Nationella kulturella olikheters betydelse i affärsrelationer mellan svenska och japanska affärsmän
The globalisation of the world is believed by some to homogenise individuals from different national cultures. However, the values and norms of an individual are deeply rooted in their national culture and are therefore difficult to change. Since birth these values and norms are learnt through interaction with others within a specific national culture. The differences in values of a national culture are shown in the cornerstones of the nation. These cornerstones are language, aesthetics, religion and social institutions.
Kundcentrerade miljöåtgärder - En studie av Pan Nordic Logistics kunders krav på miljövänliga transporter : Customer centered environmental measures - A study of Pan Nordic Logistics customers demand for environment-friendly transport
Traditional product features such as price, quality and supply service have been extended and nowadays includes environmental aspects as well. It raises new and increasing demands on haulier companies. The transport sector is responsible for a large part of the pollutants causing today?s environmental problems. The business is being closely monitored and to operate environmental friendly is seen as one of the most important elements for the industry?s future development.
Prediktiv validitet hos Assessment Centres: en studie av Assessment centre bedömningar utförda av PAT Management för Ericsson Mobile Platforms.
The purpose of this study was to investigate a Swedish assessment centre and more specifically the predictive validity of its assessments of ten managers from a Swedish technological company. The study was made by interviews with these managers' executives in order to find out how well their opinion about their employees matched the assessments made by the assessment centre consultants. The results showed that the congruence of the managers' strengths was 74% whereas that of their weaknesses was 59%..
Performance Management i E-handel
Too much attention has been given to mainstream approaches in performance management and management accounting research, without taking in to account changes in the environment with the rapid growth of online retailing. This paper evaluates how and/or if performance management differs in online contexts by using a conceptual model developed by Ferreira et al (2009). The model and its components are tested on three multichannel- and six e-commerce businesses. The result and its analysis is commented on by two e - commerce experts. The result shows that the operation method of the models twelve components do not differ in terms of work methods in online and offline contexts.
Transportförpackningar och värdeskapande i dagligvaruhandeln
En sammanfattning av uppsatsen på maximalt 8000 tecken..
Utvecklingen av revisorsutbildningen i utvecklingsländer.pdf
En sammanfattning av uppsatsen på maximalt 8000 tecken..
Den ideella organisationens utmaning : att värva nya och behålla befintliga donatorer
Purpose: The purpose of the essay is to result in recommendations for how non-profit organizations work with signing new and keeping existing donors can be improved.Methology: The thesis has a hermeneutic view. It does not have the intention to lead to generalizations, although the result could lead to new knowledge, increased understanding and deepened insight based on well thought-out interpretations. Furthermore, the thesis has a deductive approach. The research method is qualitative and the objectivity has been sustained by not enter personal values and views until the discussion section. It is a case study and semi-structured interviews have been done with two non-profit organizations, two individual donors and three donating/sponsoring companies.Theoretical perspective: The essay proceed from theories in development, fundraising, communication and customer relations.
Skönlitteratur på svenska folkbibliotek: En diskursanalys
The view on which kind of fiction that should be mediated to the public through the Swedish public library system has since the late 60´s been dominated by what in this Master?s thesis is called: ´the discourse on quality of literary fiction´. The aim of this thesis is to examine to which extent this discourse still plays an active role in the Swedish public library system or if that discourse has been replaced by a more market-led, demand responsive view, where the features of ´quality´ and ´culture´ have been downplayed and replaced by a ´customer?s service view´ on how and why fiction should be mediated to the public. The methodological and theoretical perspective in this thesis is led by the understanding of the discourse analysis in Michel Foucault?s ´The Archaeology of Knowledge´.
Äldreomsorgen och de sju små doktrinerna: En empirisk studie av New Public Management-reformer inom svensk äldreomsorg
The purpose of this paper is to perform an in-depth analysis of how New Public Management reforms have impacted management practises in two publicly financed elderly care providers in Sweden. The paper studies one public and one private elderly care provider and analyses to what extent they have implemented New Public Management methods. The results are based on interviews with several persons within the two organisations and analysed using the seven New Public Management doctrines as described by Christopher Hood (1991; 1995). The major finding in the thesis is that the level of exposure towards New Public Management reforms differs between the two studied organisations where the private provider is exposed to the reforms to a greater extent than the public. The paper concludes that the main reasons for the low extent of exposure in the public provider could be attributed to the lack of measurable standards performance as well as the proximity to the political leadership..
Filosofi, kultur och management i Folkrepubliken Kina - En studie av kopplingen mellan filosofi och praktik
In order to get full understanding of management culture and practice one must understand the underlying factors. This thesis examines the philosophical foundations for management in the People's Republic of China with its primary focus on the period 1949 -2012. China with its strong economic development in the recent decades is becoming an increasingly important actor in the world economy. Interaction between China and the rest of the word is considerable and currently Chinese firms increasingly expand outside China. This gives further importance especially for westerners to gain a deeper understanding of Chinese views and customs with regard to management.