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21209 Uppsatser om Social customer relationship management - Sida 22 av 1414
Kunskapshantering inom växande IT-bolag. En kvalitativ fallstudie på ett mindre IT-bolag
This paper intends to examine the knowledge challenges in small IT companies which is going through rapid growth. The movement of information and knowledge is a social and very complex process. The challenge for technology is the social as information and knowledge requires. To believe blindly that technology will solve the problem is what many people think. In order to understand how technology can support information and knowledge management one needs to understand what information and knowledge is.
Om ekonomiskt bistånd och kriminalitet - En studie om socialt stöd och dess effekter på misshandel och stöld
Since criminality started to rise steeply in most western welfare states following the second world war the relationship between welfare support and criminality has been debated. For a period of time thought to be an effective preventive measure against crime welfare support has since from time to time come to be seen by some as ineffective and in some cases even as a contributing factor to the rise in crime. It remains a contested issue as new theories, such as social support theory, which is employed here, attempt to contribute to the understanding of what effects general welfare has on overall crime levels. As a connection which is relatively well-researched in the USA, altough still not yet fully understood, this study strives toward a better understanding by testing the relationship in a swedish context. The relationship might not function in the same way considering that the US is a fundamentally different welfare-regime than Sweden, liberal and social-democratic respectively.Untangling the relationship is attempted by employing a multivariate regressionanalysis on a crosssectional dataset consisting of data from 2012 covering 247 of Swedens total of 290 municipalities.
Det är ju ändå vi som bestämmer i slutändan : En intervjuundersökning om socialarbetarens dubbla roll och makten som följer
The background of this paper is the dual role that the social worker can have, of beeing both supportive and controlling in the meeting with clients. It is also about the power the social worker can have, how they handle the power in their profession and how they remain to it in the relationship with the client. The study is qualitative and built on interviews with eight social workers that work in different areas in the social services. We have chosen to see this dual role as if the social workers have to, in their daily work, handle the roles as one authority role and one supportive role towards the client.The purpose of this study is to understand how the dual role as the social worker has in the profession, as a helper and a authority, is expressed in the work and relationship with the client. We have turned this purpose into two questions: How do social workers with authority remain to the dual roles of the profession? How do the social workers describe and understand power?We don´t want to generalize in this study, we want to give an example of the social workers own experiences about the dual role.
Vikten av att målgruppsanpassa butiksatmosfären: en studie om atmosfärens påverkan på konsumenter i modebranschen
Research in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer attitude and behavior in a fashion store setting. We also investigate if behavior and attitude is affected by the customer's expertise and the purpose of the visit. The study takes place in two different fashion stores within the same fashion chain.
Utmaningar med utveckling av mobila applikationer : En fallstudie om kravhantering ur ett utvecklingsperspektiv
The use of mobile devices has during the last years expanded and on the market you can see a huge amount of applications. The development of mobile applications differs from traditional systems development since mobility infers that mobile applications can be used in different technological and social contexts. Although previous research has recognized that mobility can present mobile application developers with certain challenges, empirical studies of how problems arise and how they can be handled has thus far been limited. In this study we focused on the requirements engineering process from a development view with the purpose of finding challenges emerging in the development process. The study is based on a qualitative case study that employed semi-structured interviews with both project managers and system developers active in the requirements process.
Social Construction of Crisis: The Constructed Realities of SAS Ground Service Employees Regarding the Preparatory Period of Strategy 2011 Organizational Development Program.
The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of SAS Strategy 2011. A possible ambiguity in dialectical process is explored as it relates to an organization?s ability to effectively influence the understanding and identity of its employees through discourse.
Livespelningars organisering : Hur organiseras och styrs dagens liveunderhållning?
The purpose of our study is to provide a deeper understanding of the organization at alive concert. We want to identify and bring together different agents implicit knowledge and make it explicit. We contribute to the theoretical discussion by examining how liveconcerts are organized and why, what goals there are to participate in the organizationof the concerts as well as how the organization manage and control towards these goals.Our study is based on 15 interviews with different agents involved in the creation of liveconcerts. The study has shown that the organization of live concerts is similar to atemporary, imaginary organization because there is a temporary and implicit structure.Relationships are created by the agents? cooperation and customer relations with thesubcontractors.
Att gilla eller inte gilla, det är frågan : Hur användare förhåller sig till sidor på Facebook
The development of the Internet has led to a new platform for Web pages, Web 2.0. An interactive environment where users generate content. Facebook, which is one of the most popular social media sites, has opened up new opportunities for companies to communicate directly with individuals. Facebook has encouraged this by offering the technology and the possibility by developing the feature pages.The purpose of this study was to examine how Swedish Facebook users relate to company's presence on Facebook through pages. The study also intended to find out how Swedish Facebook users think that companies should behave on their Facebook page.
Ideella organisationers relationsskapande på sociala medier : En studie av tre miljöorganisationer och deras närvaro på Facebook
Social media seem to offer a great possibility for environmental non-profit organizations to communicate with their members and audience, if the organization aims to build and maintain a relationship to the users of social media. This essay has examined how three environmental non-profil organizations are communicating in social media. To create an understanding of the organization?s communication strategies a netnographic approach was implemented..
Ett blink i bruset: En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.
Integrationsprocesser bland 6 invandrade japanska personer i Sverige
This research outlines studies about the relationship between social integration process of Japanese immigrants in Sweden and how social media assists in this process. The purpose of this research includes: To find out the reasons of migration to Sweden for six Japanese immigrants, any difficulties that they faced at the beginning of their immigration process and/or any positive qualities that they found in living in Sweden, whether they have accessed social media since they have moved in, if they do so, how the social media has been used and also, whether the social media has had a role to play in contributing to help their social integration process. In addition, it has been considered whether the participants have plans to return to Japan. In Sweden, there is relatively small Japanese migrant population. This social science research paper is the first in Sweden which explores the immigration process of Japanese migrants into Sweden.
Vilken funktion har belöningssystemet i en organisations ekonomistyrsystem? : en jämförelse mellan två storbanker
Two of Swedens´s major banks, SEB and Handelsbanken, which appears in the same industry and have similar strategy. Both banks can achieve a similar result despite the fact that their reward system looks quite different. An issue that arises from this observation is the relative reward system to the rest of the economy control system.Our purpose of this paper is therefore to examine the reward system in the organization's financial management systems. We wonder if the reward system may be a function of economic control system, or part of the system, or perhaps made independent of the system and then gradually adapted?In our study, we choose to assume a reward system has three functions to manage, motivate and compose the employee group.
eWOM: Kundrecensioners påverkan på konsumenter utifrån Regulatory Focus-teorin
This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.
Vad är det som gör kunder lojala? : En studie om kundlojalitet med inriktning på flygbolaget SAS
Over the last couple of years the airline business has gone through some turbulent changes, which has meant that customer loyalty has been affected. It?s no longer certain how or why customers are loyal to an airline, although the companies now use more and more complicated loyalty programs to keep their customers.The purpose of this essay has therefore been to examine what makes customers loyal to a service business, and what is the extent of their loyalty.To be able to answer these questions, a survey about costumers loyalty were accomplished. The results we received show that availability is the most significant issue for customers of SAS, and satisfaction is the minimum requirement for the customer. But to be able to attract loyal customers the airline has to offer them more..
Den fördelade makten i vardagsrummet: : En kritisk diskursanalys av PR-konsulters tal om sociala medier som kommunikationskanal.
The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.