Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.

Abstrakt Sound branding är i dag ett begrepp som är välkänt bland marknadsförare. Fördelarna med en unik och genomarbetad ljudidentitet har dock inte nått fram till många svenska företag och varumärken. Vi ämnar med detta kandidatarbete att utforska ljudets funktion för varumärkesbyggande samt skapa förståelse för vilka faktorer som är avgörande gällande ljuddesignen i reklamsammanhang. Genom tidigare forskning samt produktion av sonic logos och musik, åt olika beställare, har vi försökt besvara frågeställningen: Hur ger man verksamheter och varumärken en ljudidentitet? Abstract Sound branding today, is a well-known concept amongst marketers.

 AbstractMy curiosity of students' use of images for reading led me to seek knowledge of the students view on the text illustrations in the literature and through interviews. This study is about how pupils in the school year 2 experience reading, especially with images. The purpose is to investigate the significance of illustrations in reading for students in school year 2. I also want to find out how students see themselves as readers and how the survey material believes that the students comprehend reading. Eight children, both girls and boys have participated in the interview.

Abstract Holmquist, N & Olsson, M (2009). Ska vi leka? Malmö: Lärarutbildningen: Malmö högskola Vi har utfört en studie där vi har granskat pedagogernas syn på lek i förskolan och hur de arbetar utifrån inkludering av alla barn i leken. För att få svar på våra frågor har vi utgått från följande frågeställningar: Hur definierar du leken i förskolan och hur viktig anser du att den är? Hur pedagoger främjar inkludering i leken i förskolan. Vi kommer att inleda med att börja beskriva varför vi valde detta område där vi sedan förklarar och konkretiserar vad leken innebär och varför den är det grundläggande elementet i förskolan.

This essays aim is to investigate the possibilities of subjective interpretation of Lgr11, the Swedish curriculum for elementary school. The assignment that the Swedish authority Skolverket got in 2009, was to create a curriculum that would grant that the students achievements would not be influenced by any subjective opinions and that all elementary schools in Sweden will give an equivalent education. In the Government bill this is a theme throughout the text and the Minister of Education has also claimed that this document will leave very limited space for subjective reading and interpretation. He says that Lgr11, in contrast to the previous curriculim Lpo94, will clarify what the purpose of the different subjects is and on what grounds the assessment of the students should be based.The method used is the literary theories of reader ? response as they are expressed by Literarycriticist Stanley Fish.

AbstractSweden is a country with good reputation when it comes to questions aboutequality. The definition of equality is not always explicit though. The aim of thisthesis is to examine what Swedish equality is and what it should be. By studyingdescriptions of equality and discrimination in the political programs of the partiesof the Swedish parliament from the sixties until today, I examine which groupsare included and excluded from the concept of equality. The analyse shows thatthe concept initially was only referring to class matters.

AbstractIn the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged.When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues:Why has internet caused this problem for the newspapers?What are the prerequisites for local newspapers when they face challenges from the internet?How have the advertisers acted after the emergence of this challenge?To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics. In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them.

Abstract in English:This essay constitutes a case study based upon in-depth interviews held with people who have, or have had, Exhaustion Disorder (ED), concerning their understanding and use of music and sound, encompassing experiences which are both positive and negative. The intention is to document how the illness influences the subjects' music use. The study shows that the respondents intuitively and consciously are using music by regulating, getting in touch with and manifesting their emotions. Music is an important tool in performing self therapy and to achieve a good existential health. Music can also provoke negative physical and mental reactions and affect the general health status for those diagnosed with ED.

Abstract      Background: Stroke, caused by a blood clot or a bleeding in the brain, is one of the large endemic diseases in Sweden. The symptoms are very individual and depend on where the stroke is located. The nurse is a key person due to the importance to individualize the rehabilitation of the patient. The consequences after a stroke are not only visible functions reductions but also cognitive and practical problems. Stroke often leads to extensive changes in life, and individuals who get a stroke have to adjust their daily life. Aim: The aim of the study was to describe individuals? experiences of changes in daily life, one year or more after a stroke. Method: An inductive, qualitative approach was used.

ABSTRACT Infertility is a medical condition that affects approximately 16 % of Swedish couples in childbearing age and is a condition found in both men and women. When a couple has been trying to conceive for more than 12 months without success they need to see a health care provider. Infertility can be treated with medicine, insemination or assisted reproductive technology such as in-vitro fertilization (IVF) and intra-cytoplasmic sperm injection (ICSI). The aim of this study was to validate a morphokinetic selection model, KIDScore? D3 Basic, against morphological selection model that is currently in use at the Fertility unit at University hospital in Orebro.

ABSTRACTSyftet med mitt examensarbete är att forska i om bilder genererade ur 3D-modeller är en effektiv illustreringsmetod vid artbestämning. Arbetet består av två delar, en praktisk och en teoretisk. Den praktiska delen av arbetet ska resultera i renderade bilder av en mångfoting sedd utifrån olika vinklar och avstånd. Detaljrikedom och manér ska vara fotorealistiska. Den teoretiska delen ska ta upp fördelar och nackdelar med 3D som bildteknik vid artbestämning. Jag ska även redogöra för de vanligaste bildteknikerna, som används vid naturvetenskaplig illustration samt kortfattat berätta om nya tekniker.En av de största fördelarna med att använda sig av 3D-visualisering vid artbestämning är om man arbetar med snarlika arter.

AbstractIn this essay, I have performed a study on peer cultures and how these peer cultures are expressed in a group of pre-school children. My questions are as following:What positions/power positions can be seen in children?s play, and how will these be expressed?How do the children gain access to play?How do children act when they want to exclude other children?In order to understand this I have chosen to do observations as a method. In order to investigate these questions I chose to spend six whole mornings with a group of pre-school children, closely observing their behavior. The focus was on children, three years of age or older.

AbstractThis study deals with the tours carried out in the manufacturing sector, at Alfa Laval in Eskilstuna. A large number of visitors, from a variety of backgrounds, go there to see how the manufacturing of separators works. With visitors I refer to the company?s customers, suppliers, students, in- house trainee courses, managers and senior citizens groups.The study examines how these tours can be standardized using spatial design. The result shows the importance of working systematically with visualizing the work as well as the environment for optimizing the visitor's understanding.

AbstractThe aim for this study is to establish how teachers and supervisors at the Child and Recreation Programme interpret the concept ?vocational knowledge?. It is also about how they substantially can see that the pupils are developing vocational knowledge, during their work placement training. The aim of this thesis is to create a base for teachers to work with continuing development in teaching practice. The empirical part of this study is based on interviews. Interviews were analyzed in three categories: definition of vocational knowledge, substantially developing in vocational knowledge and success factors. The result shows that knowing how and knowing why is salient in vocational knowledge.

AbstractThe purpose of this essay is to investigate the priority rules in the event of termination due to redundancy, the rules functions according to the Swedish labour market and which other alternatives that exist besides the priority rules. The alternatives to the priority rules which are introduced in the essay are the Danish Flexicurity-model and a proposal from the Långtidsutredningen 2011. The rule of priority is a very controversial law at the Swedish labour market, which makes the essay also describing the criticism against the rules. The criticism that the essay presents claims that the rules of priority contribute to immobility effects for particularly older employees. Further on the essay presents the criticism towards the rules, that they disadvantage young employees on the labour market.  The essay investigates also what the researchers say about the criticism.The results that are presented in the essay points to the fact that the rules of priority contributes to the immobility effects of employees but the rules can not be claimed to be the only reason.