Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design, 15 hp, 2015.

Customer information is to be seen as an essential part in service development. The company should be aware of how their customers experience their services. The company can get access to customer information through complaints from their customers. All information obtained from the customers is not possible to use when developing new and existing services. The information has to be analysed before it is possible to use it for service development.This paper describes if Scandinavian Airlines (SAS) uses their customers as a source of knowledge when developing new and existing services and in that case how.

Since the late 50th century, the automobile has been normative in the Swedish society (Lundin 2008). This has led to an urban environment deeply characterized by the motor vehicle and its necessities, while other means of transportation, such as train and bicycle, have been ignored and put aside. However, over the past decades, a new trend has been seen in urban planning as a consequence of the increasing knowledge of the negative qualities caused by the car. As a result, the bicycle is seen as a conceivable transport mode.This thesis examines cycling on four issues:- Why is there a need of more cyclists? - How can the total number of cyclists as well as the number of satisfied cyclists increase? - Which factors affect the choice of transport mode? - Which factors affect the choice of route?The first two questions are discussed from a literature study that was conducted at the beginning of the thesis.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

This Master thesis studies how a diversified institutional care organisation can optimise its collective knowledge resources so to manage and distribute this knowledge to different parts of the organisation with help of the organisations intranet. The purpose of the study is to examine if knowledge management and the organisations intranet can be used to create, store, transfer and better use the knowledge within the organisation. Through a case study the thesis will look at different knowledge processes and their relation to the organisations intranet. The case study includes a questionnaire for the whole organisation and qualitative interviews with seven persons from different levels of the organisation. The theoretical framework of the study approaches knowledge management and intranet through four knowledge processes.

Studiens målsättning var att utvärdera kvalitén hos hingstsperma selekterad med hjälp av Single Layer Centrifugation (SLC), med huvudsyftet att studera den mitokondriella membranpotentialen (??m) och förekomsten av reaktiva syreföreningar (ROS) hos hingstspermier före och efter SLC. Ett insemineringsförsök med SLC selekterad och rutinspädd sperma genomfördes även på ett litet antal ston, men inga slutsatser kunde dras av resultaten. Humanstudier har visat att spermier med låg ??m mer frekvent har återfunnits hos män med fertilitetsproblem. Mätning av ??m har gjorts genom att tillsätta den lipofila JC-1, vilket i både studier på både humana- och ekvina spermier har visat sig vara en känslig metod för att särskilja spermier med låg respektive hög ??m.

Tendensen att försöka hitta de affärsmässiga argumenten (business case) för CSR (Corporate Social Responsibility eller företagens sociala ansvarstagande) började framträda på 1990-talet. Vetenskapsmännen insåg då att en enda forskningsdisciplin inte kan förklara hur företagens arbetssätt med CSR-frågor kan förbättra deras ?bottom line? och således bidra till en hållbar utveckling av samhället. Både teoretiker och praktiker har vänt sin uppmärksamhet mot framgångsrika företag (bästa praxis).  I korthet innebär ett business case inom CSR ett besvarande av frågan ?Vilka fördelar har företagen och samhället av CSR??.

Each year, the coffee machines at Ericsson in Kista produce around 100 tons of ground coffee waste.The companies Coor Service Management, Löfbergs Lila and Selecta are all responsible for differentstages in the logistical chain in delivering coffee and, together with Ericsson, they want to increasetheir environmental benefit. The plan is to produce biogas through anaerobic digestion instead ofincinerating the coffee waste in a heating plant. The results are to be presented as different businesscases in which different biogas plants are compared with the reference case (heating plant),comparing costs and environmental impacts.There are two major environmental benefits from producing biogas; reduced carbon dioxideemissions from when fossile fule is replaced by carbon neutral biogas, and reduced emissions fromreturning digestate from the bio reactor to farmland instead of using industrial fertelizer.In order to determine the biogas potential in coffee waste, a couple of properties had to bedetermined in a laboratory. Properties such as the dry substance content, heating value, moisturecontent and ash content. The results show that 100 tons coffee waste could produce around 16 500Nm3 biogas which would contain 163 MWh.The biogas reactor and upgrade plant both need energy gas to function and uses around 14 MWh ofthe produced gas.

Today an increasing number of schools and organizations are investing in so called Learning Management Systems. Researchers disagree on the pedagogical value of these tools. Some mean that Learning Management Systems cement old-fashioned behaviouristic teaching practices; others mean that the systems provide good opportunities in supporting learning in a socio cultural perspective. The aim of this study is to reach better understanding and increased knowledge of how the introduction of a Learning Management System influences the role of the teacher and how the learning is organized. We have conducted two case studies.

The main purpose of this essay was to understand and discuss the problems the Swedishmunicipalities have when missing the profession in cultural preservation area. I have madetwo case studies where competence has been present in one and absent in the other. FurtherI intend to find out what material the Swedish municipalities needs in their work with theconservation of built environment.The first case describes Vallentunas main intersection and the adjustments needed toseparate it from the local rail road. It identifies what the municipality deems importantsuch as sight lines and access to the old church area. The ability to illuminate these itemshad not been possible without the knowledge and early participation of an expert in thefield of cultural resource management.The second case revolves around an old croft in Österåker that was subject for a plannedresidential area.

How affected are the sugar production in Mozambique and Tanzania by EU sugar regime? What does the EU sugar reform constitute in these countries?Using theories regarding free trade and anti-free trade, I am able to answer these questions. The aim of this paper is to study how the various sugar agreements with EU affect the sugar production in Mozambique and Tanzania. Therefore I am using a method called a most similar system design in this comparative case study. The conclusion is that the EU sugar regime is the main reason to how the sugar productions in developing countries are.

The main purpose of the study is to investigate Sweden's four large banks, concerningrisk and return, to see if there are any differences between them. The paper will alsoinvestigate the following sub sections: are there any differences in how the banks havesucceeded in managing geographically targeted funds and if there are any differencesin how funds are performing according to the fund size.The study is based on a quantitative method and has a deductive approach. Theselection consists of all of the four banks Swedish and Nordic funds (according tomorningstar.se 's categories "Sverige" and "Norden"). The study is based on secondarydata gathered from sources such as Morningstar, Affärsvärlden, Dagens Industri andthe Swedish National Banks websites.Swedbank Robur has performed the highest results in the case of Swedish funds.Handelsbanken has performed the highest results in the case of Nordic funds and thetotal of all funds that are in the study. Based on the results of the study it was possibleto distinguish a link between fund size and the annual return. .

Studiens fokus är sovjetkommunismen och elevers kunskaper i detta ämnesområde i förhållande till styrdokumenten för gymnasiekursen historia A. I studien utreds genom granskning av relevanta styrdokument kunskapsområdets betydelse, samhällets krav, skolsystemets krav samt gymnasieelevers kunskapsläge. Detta kunskapsläge har testats genom ett diagnostiskt test på en gymnasieskola i Skåne under våren 2006, vilken valts ut som ett least likely case på grund av skolans i övrigt goda resultat. Resultaten av testet visade på en låg kunskapsnivå om sovjetkommunismen och delvis om 1900-talets historia i allmänhet hos eleverna, i förhållande till kursmålen och betygskriteriet för betyget Godkänd i historia A. Vidare diskuteras eventuella implikationer av detta resultat och förslag ges till vidare studier..

The purpose of this qualitative case study is to explain and discover how a Swedish commune works with their external crisis communication during a large crisis. The case study revolved around a simulation exercise with Mjölby commune that was and organized by the company VSL Systems AB. The study addresses the difficulties that arise within the crisis communication, and shows witch factors that are important to consider, when you are responsible for an entire community.Our result shows that the relationship with media could be utilized in a better way and both parties could benefit from cooperation. The commune could have used varied communication channels to create more effective crisis communication which had reached a bigger group of people. The information was not adapted to the different groups to the extent it could have been..