Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

Many theories describe failed states as potential threats to international security due to the breeding ground they constitute for transnational terrorism. Ken Menkhaus believes however that transnational terrorists are dependent on a state for their own protection in order to be able to operate.This essay seeks out the relevance in Ken Menkhaus? theory which states that transnational terrorists rather exploit corrupted states than operate in countries where there is a state collapse. His theory will be applied on a case study on post-Libya after Gadhafi?s fall.

The purpose of this study is to investigate how the Swedish newspaper Sportbladet watches over the Olympic games in Sotji, 2014. This study aims to find out why certain topics is more popular writing about and why others are not. The study also analyses the news distribution in terms of gender and nationalism.To find answers to this questions, a quantitative content analyses was used.  The results is based on 220 texts collected from eleven days news reporting in Sportbladet. Ice hockey and cross-country skiing was, without a doubt, the most popular sports according to news, interest and reporting. These two sports occupied a great deal of space in the newspaper and also had most articles.Furthermore, this study shows the domination of men amongst news pages according to both space and frequency in Sportbladet during the Olympic games in Sotji. In spite of that fact, women was assigned more space in the news paper throughout the Olympic games compared to the daily reporting.

Syftet med studien är att undersöka till vilken utsträckning människor upplever att de påverkas av media i sina attityder och åsikter kring politik, Och studera åldersskillnader mellan åldersgrupperna 18-25 och 65+. Vi ville även undersöka vilken inverkan medias politiska rapportering har på respondenterna. Det gjordes en kvantitativ undersökning i form av en enkätstudie. Enkäter delades ut till 104 respondenter, 52 i åldersgruppen 18-25 och 52 i åldersgruppen 65+. Resultatet visade att det finns vissa ålderskillnader i hur espondenterna upplever påverkan från media i sina politiska åsikter.

AbstractConsider a ?uid being heated from below. The heating leads to an upward convectiveforce that is counteracted by the viscous forces of the ?uid. If the convectiveforce is large enough in comparison to the viscous forces the ?uid will be put in anunstable state.

The purpose of this thesis was to examine women's shelter representatives' views on domestic violence in same-sex relationships between women. The questions we posed were how women's shelter representatives relate to same-sex domestic violence, both from a theoretical and practical perspective, as well as if they are, or feel they should be, inclusive of women who are victims of same-sex domestic violence.We conducted a qualitative study, in which we interviewed eight women's shelter representatives. We then compared and linked our findings with previous research, including studies on the occurrence of same-sex violence, and ideas of similarity and differences between men's violence against women and same-sex domestic violence. We also linked our findings to theories on heteronormativity and structural theories surrounding same-sex domestic violence.We found that the competence and knowledge of women's shelter representatives varies greatly from individual to individual. Heteronormativity permeates the organisations to a great extent, from exclusive marketing and initial reception to a lack of interest regarding these issues.

Syftet med litteraturstudien var att beskriva kvinnors upplevelse av sin sexualitet efter genomgången cystektomi med urostomi. Tjugotre vetenskapliga artiklar analyserades med kvalitativ innehållsanalys. Analysen resulterade i tre kategorier: att uppleva att information pre/postoperativt är betydelsefull för den sexuella anpassningen, att känna smärta, vara torr och trång i vagina vid samlag, att på grund av låg självkänsla och förändrad kroppsuppfattning inte känna sig sexuellt attraktiv. Resultatet visade tydligt att bristen på information angående sexualitet upplevdes negativ för de opererade kvinnorna då konsekvenserna gällde deras sexualitet. Resultatet visade även att de flesta kvinnorna upplevde någon form av smärta som i vissa fall även kunde försvinna med tiden.

In 1994 the EU directive of packaging waste was adopted. The result was that all EU member states developed different systems to manage packaging waste and recycling. This paper examines the various systems and the factors that affect the level of recycling. This is done by a cross-sectional study between countries. The results of my study suggest that take-back system generates less recycling than other systems, the mandatory deposit system can affect the recycling in a positive way.

AbstractTitle: The effect of caffeine on performance during resistance training ?A systematic overviewAuthor: Amanda Jonsson and Erica BenderSupervisor: Mette AxelsenExaminer: Anna WinkvistProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: 2015-03-31Background: Products with high content of caffeine has in recent years become popular for optimizing physical performance. Caffeine affects mechanisms in our body which can be beneficial to perform better during exercise, but the theories have not yet been systematically reviewed.Objective: The purpose of this review article, is to examine the acute effect of caffeine intake before strength training on athletic performance with the outcome muscle endurance.Search strategy: A systematic literature search in databases PubMed, Scopus and Cochrane using keywords: ?Caffeine?, ?strength?, ?muscle?, "resistance training", "muscle strength", "strength training", "athletic performance", ?repetitions to failure?, ?muscular endurance? and ?endurance training?.Selection criteria: Healthy subjects, 16-50 years old, with experience in strength training. Studies with a caffeine intake > 5 mg/kg body weight, which participants performed dynamic strength exercises on a weight > 60% of their 1 RM.

The purpose of the present pilot study was to evaluate the parentalintervention ComAlong at the Division of Child Language, for parents ofchildren with severe language impairment. ComAlong is one of the parentalinterventions developed in the AKKTIV project. AKKTIV stands foraugmentative and alternative communication ?early intervention. Thepresent study consists of a case study, a compilation of course evaluationsand an interview with the two leaders of the course.

Schizophrenia can cause symptoms such as auditory hallucinations, delusions, emotional blunting, apathy and lack of motivation. These result in a diminished ability to participate in daily activities and bring the client group into the domain of occupational therapists. The purpose of this literature review is to compile the latest findings in occupational therapy interventions for individuals with schizophrenia. Furthermore guidance regarding the utility of the interventions will be given based on the author?s assessment of the evidence in the 22 articles included.

Postmodernism and neo-liberalism is often thought of as two opposite conceptions of the reality and the world. This thesis takes on a critical view of this assertion and the main purpose was to perform a correlation between postmodernism and neo-liberalism. With different theoretical assumptions about constructions of thoughts, agency and structure and the welfare-state a theoretical framework was created. According to this framework the two isms were correlated to each other and the welfare-state to see if there where similarities or dissimilarities between the isms. The assumptions of this thesis are that there are correlations between postmodernism and neo-liberalism in the constructions of thoughts, namely similar view on epistemology.

Upplevd likhet med målpersonen har ansetts vara viktig för empati och viss forskning har visat att empatin ökar med upplevd etnisk sam-hörighet. Denna studies primära syfte var att experimentellt undersöka om svenska och icke-svenska deltagare kände olika mycket empati beroende på målpersonens etnicitet samt upplevd likhet med mål-personen. Majoriteten av de 160 deltagarna rekryterades från Mälar-dalens högskola, varav 102 var svenska och 84 var kvinnliga. Resultatet visade två signifikanta disordinala interaktioner där svenska deltagare kände signifikant mer empati och upplevd likhet med en svensk än icke-svensk målperson, medan icke-svenska inte visade signifikant mer empati eller upplevd likhet med en icke-svensk än svensk målperson. Ingen signifikant skillnad i empati fanns mellan äldre och yngre deltagare.

With increased milkproduction in our dairy cattle, comes a risk for a reduced fertility. Studies performed on animals and humans have shown that it is possible to manipulate the oestrous cycle through exposure to pheromones. This means that pheromones could potentionally be used to make reproduction more efficient. To evaluate the bioactivity of the substances in question, there is need for a bioassay. In insects, pheromones can induce a changed cardiac activity.

This paper investigates the relationship between dividends and institutional and foreign ownership in Swedish firms. We use a dataset which covers the Swedish stock market over the period 1999-2009. The institutional ownership is defined as mutual funds, pension funds and insurance companies and these are analysed separately. The study confirms the expected positive relationship between the level of institutional investors in a firm and the size of dividends. We also confirm? the expected negative relationship between foreign investors and the size of dividends paid by Swedish firms.