The purpose of this study is to examine how Viking Line, Tallink Silja and Birka Cruises work with economic and environmental sustainability, and also to see how they work with new environmental legislations. In 2015 a new environmental legislation will be introduced, by the name Sulphur directive. The Sulphur directive entails a reduction in Sulphur dioxide emissions from ships where the emissions cannot exceed 0,1 percent. There are three alternatives to achieve the new environmental legislation, the use of Marine Gas Oil, LNG or scrubbers. All three alternatives will lead to increasing costs for the shipping industry.

The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids.

A central discussion within society and businesses today, is the change of generations in the business market which occurs within the upcoming years. A change of generations is unavoidable and a natural step in business. The challenge of the forthcoming reform is the large number of people leaving the labour market and the grand entrance of new labour; Generation Y. The characteristics of Generation Y differ from the older generation which enhances the challenges for the businesses to attract a new workforce. It may also be necessary for the organisations to adapt to the younger generation.

Människor ger mening åt sina liv genom upplevelser, ett upplevelsesamhälle har vuxit fram på grund av människans behov av meningsfulla upplevelser. Meningsfulla upplevelser beskrivs som en starkare ihållande effekt än bara en upplevelse som sådan. En ny ekonomisk faktor, upplevelseekonomi, växer fram där företag kan iscensätta minnesvärda helhetsupplevelser och guida till transformation för att differentiera sig. Människor vill ha meningsfulla upplevelser både på fritiden och på jobbet, det ställer krav på att shoppingcentrum, köpcentrum och gallerior bör hänga med i utvecklingen då shopping är en populär fritidsaktivitet.Syftet med uppsatsen är att genom en empirisk studie vid Luleås centrumgallerior belysa centrumledares uppfattningar och åsikter om deras gallerior, och utifrån det dra slutsatser om centrumgalleriorna är anpassade efter upplevelsesamhällets krav på meningsfulla upplevelser.. Uppsatsen har arbetats fram med en kvalitativ ansats.

Denna rapport syftar till att reda ut vad utländska turister anser om priserna i Stockholm och om höga priser på en destination kan resultera i att turister väljer bort det som resmål. Detta har vi valt att undersöka genom ett kvantitativt förfarande och vi har även valt att utgå från konsumentbeteende för att förstå hur turisters beslutsprocess ser ut i valet av resmål. Vårt resultat visar på att priset på destinationen och då framförallt hotellpriserna och priser på transport är en stor faktor i turisters beslutsprocesser. Dessutom svarade en stor andel av våra respondenter att de skulle välja bort ett resmål om de ansåg att priserna var för höga. Majoriteten ansåg att turistprodukterna i Stockholm vi presenterade var från medel upp till väldigt dyra.

Syftet är att göra en inventering av målgruppens resekriterier. Uppsatsen bygger på empiri som samlades in genom reseberättelser under två veckors fältstudier. Vi har använt oss av en induktiv ansats för att samla kvalitativa data. Utifrån reseberättelserna drar vi slutsatsen att de resekriterier amerikanska WHOPs efterfrågar är: kultur, autenticitet, natur, gästfrihet, rekreation, bekvämlighet, litteratur, mat och vin, shopping och äventyr..

Många gånger missar vi det slutliga värdet i de kläder vi äger. Kan vi inte själva tänka oss att använda dem längre, slänger vi dem hellre än att ge bort dem menar Dr Dorothy Maxwell, ansvarig för den Brittiska regeringens spetsprojekt The Sustainable roadmap. En logisk följd av nykonsumtion är nyproduktion, vilket bidrar till ökade utsläpp. Klimatförändringar och andra miljöproblem utgör stora hot, som delvis kan mötas genom medvetna val från konsumenternas sida och en förändrad livsstil. Hållbar konsumtion innefattar, enligt Kungliga Tekniska Högskolan (2010), tre aspekter: miljömässigt-, ekonomiskt- och socialt hållbar.

Presentations of Oriental people as subordinated the West and their ideals was one way for Europeans to expand and keep control over their colonies in Africa during the nineteenth- and twentieth centuries. France and Great Britain controlled their colonies in different ways which has led to diverse legacies. Today, tourism is a source of revenue for former colonies, such as Tunisia and Kenya, and tourism also helps to spread knowledge and images of distant countries. A guidebook is one way that knowledge of other countries and people are spread to travelers. During history, images of distant people were based on a colonial discourse in which the west was seen as superior; but is that still the case? The purpose of this paper was to analyze how Tunisia and Kenya are presented in the Lonely Planet guide to Tunisia and the Lonely Planet guide to Kenya to investigate if they are constructed through a colonial discourse, and to see if there are any dissimilarities on how they are presented.

The Internet is a constant source of information about the world and has contributed to the globalization of texts and pictures. A part in the tourists process of consumption involves looking at pictures and read about places that create an image of places that they have never been to. Websites are therefore important as a first impression and it is here that places are being represented. Places are created on the Internet and the Australian outback is an example of this. The study is interesting because it can be used to understand the relationship between people and places.

The purpose of this study is to examine if the experience of whale watching can lead to increased knowledge of environmental problems. We also want to find out whether increased knowledge in turn could lead to changing environmental attitudes and behaviors. The theoretical framework consists of theories about sustainable tourism, ecotourism and responsible environmental behavior. The paper also has a section where previous research on ecotourism impacts on behavior and attitudes is discussed and subsequently addressed in the analysis section.Data has been collected through a case study where seven semi-structured interviews were conducted with individuals who participated in whale watching. The results show that all respondents had greater knowledge of whales by their experiences, the degree of knowledge was due to respondents' prior knowledge.

 This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .

The last years trends of increasing globalisation and the decreasing importance of the nationstate has led to rising flows of travellers and information throughout the globe. This has affected the competition between destinations; they are now competing in a global market. The importance of placemarketing and representing a place identity, is today essential to attract customers from around the world. The purpose of this essay was to examine how Iceland as a place is represented through the photographs in horse tourism. The research questions asked were: How is the Icelandic landscape represented in photographs? How is people and horses represented in the landscape? And how can the horse be analysed as a part of the Icelandic landscape? The method used for research was image-analysis, a qualitative approach where horse tourism-websites and photographs on these websites were strategically selected.

Summary Title Are older consumers of interest for the Swedish Apparel market?A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. if it is an interesting market for the Swedish apparel industry. The aim is to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market.

In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to examine the differences between consumers who use physical store, online store or both. This study aims to look into consumers' shopping habits within these sales channels and factors that are affecting them.

Under många år har shopping betraktats som en kvinnlig aktivitet, men allt fler män har börjat visa intresse för mode. Då målgruppen vuxit har även detaljhandeln fått expandera, och det ses som viktigt att förstå konsumenter och hur de fattar beslut. Konsumentbeteende beskrivs som en process där konsumenter väljer och köper produkter för att tillgodose sina behov. På grund av den traditionella synen på shopping har manligt köpbeteende varit ett bortprioriterat forskningsområde. Den forskning som har bedrivits har främst fokuserat på unga manliga konsumenter utifrån kvantitativa metoder, varav mer djupgående studier saknas på äldre män och deras köpbeslutsprocess.