Sökresultat:
671 Uppsatser om Shopping centre - Sida 40 av 45
Hur bör Gröna Lund marknadsföra sig gentemot utländska turister? : En undersökning av inresande Stockholmsturisters process för informationssökning och dess implikationer för Gröna Lunds marknadsföring
Rese- och turistindustrin är en av världens mest expansiva näringar. Även upplevelseindustrinär på stark tillväxt. Det kan tyckas att nöjesparken Gröna Lund borde gynnas av detta, menunder de senaste sju åren har antalet besökare till Gröna Lund minskat. Med tanke på denkraftiga ökningen i turistindustrin vore det lönsamt för Gröna Lund att göra en medveten satsningpå att locka fler turister att besöka nöjesparken.Det första steget för Gröna Lund, om de vill locka dit fler inresande turister, är att se över sittsätt att nå ut till turisterna. En viktig del i detta arbete är att få insikt i hur de inresande turisternasöker information om sevärdheter, det vill säga hur deras process för informationssökningfungerar, och därefter arbeta för att anpassa Gröna Lunds marknadsföring utifrån detta.Syftet med denna uppsats är att undersöka inresande Stockholmsturisters process för informationssökning.Utifrån denna har vi sedan givit förslag på hur Gröna Lund bör anpassa sinmarknadsföring för att överensstämma med denna sökprocess och därmed nå ut till fler inresandeStockholmsturister.Vi har satt samman en modell över turisternas process för informationssökning utifrån modellerskapade av Blackwell, Miniard och Engel samt Gursoy och McCleary.
Public Plays : offentlig arena för aktivitet
This project is a contribution in the debate of sustainable city planning. The conceptual ideas in this project can be used on many places and are here applyed on the center of Nacka, outside of Stockholm. The essay is based on an entry in the competition Europan 9, advertised by Europan in collaboration with the municipality of Nacka. The theme of the competition is ?sustainable city and public space?.
The discussion of the sustainable city is a very wide subject which needs to be narrowed to suite the context of Nacka.
Effekt av löpmagsförskjutning på mjölkproduktion, hälsa och utslagning
In this thesis we propose a conceptual plan for thedevelopment of an Agroforestry Training Centre (ATC)in Musoma, Tanzania. The aim is to make a proposalto support peasant education in agroforestry. How canan ATC in Musoma be developed into a stimulatingand educational park suitable for teaching agroforestrymethods to peasant farmers and other potential users?To answer that a field study was conducted to investigatehow our client Vi Agroforestry Programme (Vi) and thetarget groups of the client can benefit from the site.The thesis begins with a short explanation of thecontext, in which the ATC plays a part followed by amethodology chapter. Next are three chapters presentedwhich introduce the reader to the research conductedbefore starting the proposal, these include: results ofliterature studies, study of precedents, and results of fieldstudy.
Dödsfallsutredningar : med oklar bakgrund och avsikt hos barn och ungdomar
Violence against children and particularly the ?Bobby Case? in spring 2006 initiated an unprecedented debate in the Swedish media about child maltreatment and child murder. There are however some children whose death causes never will be solved, and some of these cases are erroneously classified as something else.The present survey is commissioned by the Swedish Rescue Services Agency and the Swedish Centre for Lessons Learned from Incidents & Accidents, and will serve as the basis for a children safety council which will be established 2006.In this survey the answer to the question how deaths among children and youth under the age of 18 years caused by accidents, suicides and violence are investigated when the background and the intention is uncertain is elaborated. A statistical report of how many deaths are classified as uncertain intent is given in the survey. The statistics shows that 26 children and youths under the age of 18 have died from uncertain intent between the years 1997-2003.There are many purposes to a death investigation, for example to determine the cause and manner of death.
Utnyttjar konsumenter möjligheten att agera rationellt? : En uppsats om konsumenters sökbeteende inför ett köp med avseende på irrationella köpbeslut eller möjliggörandet av rationella köpbeslut genom informationssökningsprocessen
The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.
Nationell datajournal : - Strategier inom IT-politik
In the society of information that we live in the knowledge of computers and computer system will have a greater influence than we may think. Discrimination is no longer exclusively a term that indicates lesser understanding of different cultures, the discrimina-tion that is at hand will be between ?the have and the have-nots?.This study is about the strategic methods and considerations that is of importance for planning, organizing and finally implement the work with national computer based patient documentation. The strategic planning has been done over a period of time where different actors all had their share of influence. The cost seems to be endless since it has increased after the actual program, in this case, Cosmic from Cambio Healthcare, entered the scene of healthcare.
Majstorkning :
The corn plant came to Europe with Christopher Columbus in the 14th century and have
ever since bin cropped here, but corn haven?t bin very common in Scandinavia until
recently. The mainly use for this crop silage but even corn for grain is cropped in
Europe. Corn for grain is a common part of feed in beef and chicken farming. In Sweden
corn for grain is pretty rare but almost 1000 hectares are used for this crop, Lantmännen
Sverige is the biggest buyer of corn at the moment.
Yngre barns argumentation : En studie om hur pedagoger och elever uppfattar argumentationens betydelse på lågstadiet
One of the main goals of the national curriculum is to encourage children?s personal opinion and support them in development of argumentation ability and communication skills. All this is very important for the children as members of the future society.The purpose of this essay is to investigate how primary school teachers estimate the meaning of the pupil?s argumentation as well as which methods and approaches are assumed by the teachers to be most appropriate for children?s argumentation development. The study also considers the questions how the teachers motivate their pupil has to argue in the classroom and how the students by themselves understand the concept of argumentation.
Sustainable shopping : consumer behavior in purchasing and donating secondhand clothes
Textiles are made in an unsustainable way and there is a need to find alternative ways and material to reduce the negative impacts on the environment, humans and animals. Problems like pollution, excessive water consumption and loss of soil fertility is a result of this lack of diversity. It is a necessity to find innovative alternatives in other fabrics due to the unsustainable use of cotton and polyester fibers. As in many other countries in the Western part of the world, in Sweden there is a rapid turnover and increased selling of clothes that result in increased textile waste. About 15 kilogram of textiles (net inflow) is consumed per person each year.
"Mörkret har förebådats med mörker" : En läsning av tomheten i Christine Falkenlands Blodbok
This thesis has two purposes: (1) to analyze the emptiness in Blodbok by Christine Falkenland, and (2) to analyze my own reading of the same book. I have chosen to focus on how emptiness is expressed through the body, the language and the place in Blodbok, because of the deep impact these seem to have on the emptiness. The thesis discusses what kind of emptiness that is described, what it does to me as a reader, and how it is connected to other works by Falkenland. Cultural politics of emotions by Sara Ahmed, Uses of literature by Rita Felski and Pouvoirs de l?horreur by Julia Kristeva together form the theoretical framework.Blodbok is a poetry collection, about the loss of a mother.
Driva tulpaner i näringslösning eller i jord :
The aim with this thesis is to make a comparison between forcing tulips in a hydroponic system and the forcing off tulips that have been planted in soil. The results are mostly based on interviews with six Dutch and one Swedish tulip forcer and the managing director at the Horticultural Research Centre, Proeftuin Zwaagdijke, in the Netherlands.
There are benefits and disadvantages with both methods. Tulip bulbs planted in soil seem to get a brighter colour after forcing, compared with those forced ?in water?.
Livsstilsbutiker : Väljer butiker att kalla sig för livsstilsbutiker för att de har en helhet i utbudet som representerar ett livsstilskoncept som konsumenter identifierar sig med, eller är det snarare ett sätt att skapa ett intresse hos konsumenterna och
De senaste årtiondena har den privata konsumtionen per capita ökat påtagligt och konsumenters köpbeslut har alltmer kommit att handla om emotionella köpkriterier och shopping har kommit att bli mer än bara ett produktval. Användandet av livsstilar som bas för segmentering har blivit ett populärt inslag i dagens marknadsföring. Med detta menas att butiker segmenterar sin marknad efter konsumentens intressen, erfarenheter och uppfattningar, för att nå konsumenten så bra som möjligt samt få konkurrensfördelar mot konkurrenterna. Uppsatsens undersökning bygger på att vi har besökt butiker som utger sig för att vara livsstilsbutiker. Vi intervjuade representanter för butikerna för att få deras syn på livsstilskoncept.
Berättelser om hjälpsamma samtal En narrativ studie om verksamma processer I terapi och behandling
The title of the study is: "Stories about helpful conversations - a narrative study of active processes in therapy and treatment." The purpose of this study was to examine clients' stories of what has been helpful to them in therapy / treatment. The study has been made in light of the ongoing discussion in society about the requirements for empirical studies within welfare areas. The choice to make a narrative study comes from the desire to have clients' own stories at the centre of what has been helpful in the therapeutic process. The author has interviewed and talked with four people (clients) who told us about their experiences of therapy / treatment. Narrative research methodology is based on people's life stories.
Hur simträning påverkar hundar
Hydrotherapy is a relatively new area when it comes to treatment and prevention of different problems in dogs, but an area that is growing in popularity. In Sweden, the person who performs hydrotherapy on dogs doesn?t need veterinary education, which is the case in some other countries. What makes hydrotherapy advantageous is that water has an ability to provide an environment where injured body parts can be supported, which means that rehabilitation can start early without the risk of affecting the injury and in the same time relieve the pain for the patient. There are only a few studies of hydrotherapy on dogs and these studies focus on the physical health of the dog.
Miljonprogrammets Rosengård: den avbildade verkligheten
The purpose of this thesis is to cast light on the residential area Rosengård in Malmö which during the years between 1965 to 1975 was part of a programme known as "Miljonprogrammet", a project which was supposed to put an end to the housing shortages. The purpose of this thesis is also to investigate the social consequences in Rosengård, which arose as a result of Miljonprogrammet. Rosengård is one of many immigrant-dense suburbs in Sweden that by the media is given an exaggerated negative portrayal. Through our work, we also want to bring out and highlight the true image of Rosengård. The questions that have served as our starting ground include; what were the thoughts behind Miljonprogrammet? What were the consequences of Miljonprogrammet? What does the true image of Rosengård look like? What can the new government do in order to improve the situation in Rosengård? In order to answer these questions, four interviews were conducted with specifically chosen people.