Syftet med uppsatsen är att undersöka och analysera shoppingbeteendet vad gäller mode hos svenska män och kvinnor i åldersgruppen 20 till 30 år. Vi vill undersöka vilka likheter och skillnader som finns mellan mäns och kvinnors shoppingbeteende. Uppsatsen är baserad på en kvantitativ undersökning, där vi har genomfört en enkätundersökning med 200 respondenter i målgruppen. Enkätundersökningen har utformats med hjälp av en kvalitativ metod, där vi har samlat en liten fokusgrupp som har fått diskutera sitt shoppingbeteende och sin syn på shopping av mode. Enkätundersökningen har varit webbaserad och genomförts med verktyget QuestionPro?.

Shopping for groceries often means that, as consumers, we travel to the grocery store ourselves, by ear, bike or on foot. At the store we pick out the groceries that we want, go the register and pay for them. During the last couple of years consumers in Sweden have been given the opportunity to let someone else select and transport the groceries to their home instead, so called home shopping. As this report is being written, the possibility to buy groceries this way is somewhat limited, but many forecasters believe that in the near future it will increase immensely. Because of the large volumes of groceries that are being transported, there is great transport work being done in the supply chain.

Some theorist, like George Ritzer and Max Weber, claim that everything has its optimal process and that all companies therefore will strive towards standardization. Researchers like Paco Underhill and Pine & Gilmore on the other hand, claim that an increasingly global competition forces businesses to focus more on consumer demands, experiences and differentiation. This thesis challenges these statements with empirical data by looking at shopping malls and their strategies as well as consumer preferences. It arrives at the conclusion that output is primarily driven by customer demand, and that consumers value a certain part of predictability..

In the 90's the establishment of external trade centers had a strong growth in Sweden, primarily in large and medium cities. Gradually took smaller towns by this development. In larger cities with larger and growing customer base than in small towns were not affected by the trade centers heavily, but in the smaller towns where the customer base was smaller, there was a risk that it created a negative competitive relationship between external trade center and trade in the citycenter. In some cases, competition is a positive development for both the citycenter and external trade areas, but in some cases there was a risk that the center became impoverished. In such situation there are theories that the different variety of different types of goods should be at the center and in external trade center could lead to a balanced trade relationship.

This thesis deals with a Swedish shopping centre, NOVA, from a phenomenological point of view. Starting in my own experience of the architecture I discuss issues such as gender, consumerism and the image of the ideal society, the Heterotopia, as they appear to me in my studies of the building.Divided into three different themes I then discuss the aspects I?ve found through my meeting with the architecture in comparison to a number of texts on the subject.My phenomenological analysis, combined with earlier research, presents to me a number of aspects more evident than others, as I do my own interpretation of the building and its architecture..

In contemporary public debate there is currently a great deal of focus attached to environmental problems and social responsibility. This trend is noticeable within the clothing industry, where it has become increasingly popular for new brands to market themselves with an environmental and ethical profile. An anthropological approach has been used to investigate how individuals understand ethical dimensions of clothing, and relates to the consumers? ideals that are pronounced by clothing companies with an environmental and ethical profile. Interviews have been conducted with young men, a group often absent in accounts of ethical consumption.

Syfte: Syftet med denna uppsats är att beskriva Mystery Shopping som verktyg, vilket visar vad konsumenten upplever vid mötet med butiken. Genom att analysera vad företag har möjlighet att mäta genom Mystery Shopping, vill vi bidra till en korrekt användning och debatt kring verktyget. Frågeställning: Är Mystery Shopping ett fungerande verktyg för serviceföretag, för att mäta kvaliteten på mötet mellan konsument och butik? Resultat: Genom vår utarbetade modell, Mystery Shoppers mätpunkter, har vi tydliggjort de faktorer som en Mystery Shopper undersöker. Mystery Shoppern mäter hur mötet mellan konsument och butik sker.

The society today, reflects a high welfare, where the human being has a better financial position than before. This has generate that more money is spend on pleasure and events. A result of that can be the development of a new line of business; The industry of experience.This kind of branch is fast growing in the Swedish labour market. The characteristics of this branch are, depending of trends, continuous variations and integrated education.A new phenomenon within this branch is ?Centre of experience?.

Science center har visat sig vara en utmärkt plats för undervisning. Detta är en studie av på vilket sätt ett skolbesök på ett science center kan bidra till att målen för år 9 uppnås och om ett besök på ett science center kan utgöra ett komplement till den vanliga skolundervisningen. Särskilt studeras ämnesområdet astronomi och kosmologi (universum och vårt solsystem) i ämnet fysik. Undersökningen är gjord på Universeum i Göteborg. Metoden i undersökningen är intervjuer och observationer.

Studies show that visual elements in store have a great impact on consumers. Of all the impressions that the brain receives the visual impressions count for 83 %. One of the visual elements that retailers can use in-store to influence consumers is signs. Today, there are a lot of studies on regular signs but this is very limited when it comes to motion displays. Motion displays are signs printed on electronic paper with animated messages.

I Sverige sker det ständig en ökning av antal köpcentrum, vilket medför att konkurrensen om kunderna ökar. För att möta en ökande konkurrens och kunders krav har olika köpcentrumägare i allt större utsträckning börjat differentiera köpcentrumen. Syftet med vår uppsats är att undersöka hur val av inriktning påverkar utformning och strukturering av två olika köpcentrum, Triangelns Köpcentrum och Gallerian Storgatan, i Malmö. Vi ska dessutom undersöka hur differentiering och profilering påverkas beroende av deras inriktning. Beroende av inriktning är ett köpcentrum riktat till olika kundsegment. För att nå och tilltala denna kategori försöker köpcentrumets förvaltare stärka varumärket och profilera sig med hjälp av marknadsföring och utformning.

Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores.

Bakgrund: Den 22 mars 2000 gick det ut ett pressmeddelande om att Wilh. Sonesson AB tecknat en avsiktsförklaring med Ronneby kommun om att köpa Soft Center i Ronneby. Frågeställning: Vilka är de empiriska data som rör affären? Hur ser aktörerna på affären? Vad innebär aktörernas föreställningar för affären? Syfte: Syftet är att utifrån våra frågeställningar belysa affären mellan Wilh. Sonesson och Ronneby kommun och därmed hjälpa affärens aktörer att inse vad som krävs för att affären skall bli lyckosam.

This is a qualitative study based on interviews with professionals who are cooperating at a children advocacy center, in swedish called ?Barnahus?. The center, Barnahus, pulls together law enforcement, criminal justice, child protective service, medical and mental health workers in to one coordinated team. Children suspected to be victims of any kind of violence or sexual abuse shall, at Barnahus, be offered coordinated efforts and support all the way from suspicion to possible intervention. The aim of the study is to examine how the participants involved relate to collaboration in Barnahus. The study will also present the success factors and barriers to collaboration that identifies by the participating actors, who are mentioned above.The study will provide insight and understanding of how collaboration can be represented in multiprofessional activities in practice..

This essay is about how the library can make a difference inintegrating the minority Roma people into the Swedish society.Roma people have been subjected to persecution anddiscrimination for a long time. In this essay, I examine theactivities, functions and capabilities of libraries that can have apositive effect for the integration of the Roma people. Myquestions are: How can libraries reach out to the Roma people andwhat function do the library have for the integration of the Romapeople? I have used Marianne Anderssons and Dorte Skot-Hansens theory the four functions of the library ? the culutralcenter, the knowledge center, the information center and the socialcenter. Based on this theory, I have interpreted and analyzed thematerial that I have gathered through interviews and literaturestudies such as thesis, dissertations, repors and parliamentdocuments.