Syftet med denna studie var att undersöka varför människan shoppar, vilka upplevelser och känslor det ger, om det finns kopplingar till människans behov samt om det finns skillnader beträffande könen. Undersökningen genomfördes under våren och hösten 2007 i Norrbottens län. Det var 16 deltagare i åldrarna 28 till 63 år, hälften var kvinnor och hälften var än. Metoden som användes var kvalitativa intervjuer med 12 frågor. Resultaten visar att människan shoppar om de inte har planerat något annat och det finns tid över, om pengar finns att spendera och helst i sällskap med en vän.

The use of digital devices are widely spread among us. Children have an iPad in their hands before they learn how to talk and we bet you look at your smartphone more times a day then you would like to admit? Interaction through these devices have become so natural in our daily life that we get confused when a retailer does not offer a website or an app. The habit of searching for information in the most accessible channel and buying in the one that offers the benefit of convenience, and of course, saves you money and time, is a common way of shopping these days. This is referred to as multi-channel shopping.

Det finns flera faktorer som avgör hur man som gäst upplever kvaliteten vid ett hotellbesök, därför är Mystery shopping en metod som företag kan använda sig utav för att förbättra sin organisation.Syftet med studien är att genom Mystery shopping undersöka helhetskvaliteten inom Connect hotels.Denna studie är byggd på en empirisk undersökning, där författarna fått ett uppdrag av hotellkedjan Connect Hotels att agera som Mystery shoppers under en månadsperiod. I denna uppsats redovisas hotellens urval, uppdrag och genomförandet, den dolda observationen samt etiken kring den empiriska studien.Resultatet i denna studie indikerar att Connect hotels har en ganska ojämn helhetskvalitet. Empirin har ställs mot FAMM ?modellen och detta visar en förändring av koncernens helhetskvalitet. Studien redovisar även konkreta förbättringsförslag till hela koncernen och de olika hotellen.I slutsatsen menar författarna att FAMM- modellen och en servicekvalitetsmodell borde integreras för att uppnå bästa möjliga utvärderingsresultat vid ett hotellbesök.Nyckelord: Servicekvalitet, FAMM, Hotell, Mystery shopping och Gästnöjdhet.

Idag riktar många butiker in sig på sina kvinnliga kunder. De är väl omtalat hur kvinnor handlar och att de ser shopping som ett nöje. Butikerna sätter upp erbjudande för att locka kvinnor att handla mer och göra dem tillfredsställda; då kommer de tillbaka igen. Det läggs inte ner lika mycket tid och engagemang på de manliga kunderna, då det finns olika teorier som säger att män inte tycker om att shoppa. Samtidigt som samhället har förändrats har också männen och kvinnorna förändras.

Internet har blivit na?stintill oumba?rligt i dagens va?rld. Fra?n online-spel till e-handel och fra?n kommunikationskanaler till ett informativt na?t, a?r Internet fo?rmodligen en av de mest framtra?ngande och vitt spridda uppfinningarna av va?r tid. Medan sa?kerheten kring anva?ndandet av Internet har diskuterats vilt sa? har anva?ndbarheten av Internet i olika omra?den inte utforskats till samma grad.

Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by employees. In this master thesis grocery shopping on the internet is analyzed in a economic perspective with focus on distribution, changing marketstructures, driving forces and the future potential of internet as a saleschannel. The main conclusions are that consumerdemand and the belief in electronic commerceas a costreducing mechanism as well as a powerful new marketing tool were the driving forces behind the fast growth of grocery shopping on the internet. Electronic commerce introduces a new model of distribution with changing roles for consumers and grocerychains.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.

Summary Title Are older consumers of interest for the Swedish Apparel market?A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. if it is an interesting market for the Swedish apparel industry. The aim is to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market.

The purpose of this paper is to explore web use and web navigation behavior. This paper presents findings from qualitative research based on interviews and diarie studies. The basis of this study is Eli Parisers work about ?the filter bubble?. As personalization systems shape our experience of the web, based on who we are, our bubble of knowledge and information becomes smaller.

Some children develop externalizing and internalizing behavior problems at an early age. Previous research has often treated these children as a homogeneous group, the purpose of this study is to show that this group of children is in fact heterogeneous. Data from theSOFIAstudy was used and preschool pedagogues were informants. The sample contained 2121 boys and girls between 3-5 years. Groups of children with the behavior problems and the risk factors AD/HD symptoms, fearlessness and callous-unemotional traits were created.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.

Syftet med denna uppsats är att genom intervjuer med tre medelålders kvinnor, ta del av deras upplevelser av Adventsmarknaden och friluftsmuséets Lilla Julmarknad i Gamla Linköping. Genom intervjuer och deltagande observation vid marknaderna undersöker jag på vilket sätt informanterna besöker en marknad och hur deras syn på shopping och service styr deras besök. Uppsatsen belyser hur de shoppar när de besöker en marknad, hur de ser på service och hur detta påverkar deras upplevelse. Slutsatsen av denna studie är kortfattat att de besöker marknaden, och shoppar på tre skilda sätt. De definierar och uppskattar service på olika sätt och handlar olika typer av varor.

This report is a part of a diploma work, conducted as a part of a Master of Science degree. The diploma work consists of a preliminary study, two case studies, a user study, a paper and this report. It was created at the Linköping University for the department of Science and Technology, in cooperation with Unilever Research in the UK, and partly with the EC founded project, Smartdoc IST-2000-28137. Hand-held, mobile devices like Personal Digital Assistances (PDAs) are becoming increasingly popular in today?s wireless world.

In central Jönköping, on Munksjöns northern waterside a shopping centre will be built, on the block Atollen. The construction will begin in autumn of 2007 and will be finished according to plan in 2009. Atollens goal is to counteract the competition from external retailers and strengthen the retail trade in the city centre, leading to more attractive and competitive city centre.Atollen will not be a shopping centre in traditional style and design, it will be focused on shopping and experience. The shopping centre shall be a natural venue with a wide and exclusive store mix, concentrated against trend conscious customers. This will be created with the help of a futuristic design and architecture, with light, open and transparent spaces.