Dagens konsumenter efterfrågar i allt större utsträckning företagens engagemang gentemot miljö och samhälle. För vissa är Corporate Social Responsibility, CSR, ett krav för att konsumera en tjänst eller produkt. Verksamheter som arbetar med CSR kan stärka sina varumärken samt differentiera sig mot konkurrenterna i branschen. Syftet med denna studie är att ge en teoretisk belysning av hur våra valda fallföretag jobbar med det växande intresset kring CSR, samt identifiera vilka lärdomar som kan dras kring framgångsrikt varumärkesbyggande med utgångspunkt från CSR. Studien tillämpar kvalitativa forskningsmetoden med tre fallföretag som empiri. Inom CSR finns flera olika metoder för att analysera hur företag arbetar, samt huruvida de får med de olika delar som är viktiga komponenter för ett givande CSR- arbete. Olika forskning tar upp olika delar, men de flesta går att överföra på varandra, vilket visas i teorikapitlet. Genom att arbeta med dessa olika komponenter och tillämpa dem på företag, har sedan en analys av tre fallföretag gjorts.

The Internet has developed into a marketplace for national and international companies. With relatively small means, a company can reach out to millions of people on a daily basis by placing itself on the Internet. With this report, we wish to suggest how e-businesses can change its strategy to adapt to the new market. Focus is on the Swedish Internet market where Swedes, resident in Sweden, trades with Swedish e-companies active within the Swedish borders. To be able to make suggestions, we will first paint a picture of the Swedish e-commerce market from statistics collected from public sources.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

Forskningen om säkerhetskulturen i organisationer domineras av kvantitativa enkätstudier med fokus på hur en god säkerhetskultur skapas. Sällan studeras vilken roll säkerhetskulturen har, vare sig den är god eller dålig, i händelseförloppet mot en fullgången katastrof. Uppsatsens syfte är tredelad. För det första, kritisera hur man traditionellt konceptualiserar begreppet säkerhetskultur, för det andra, utveckla en alternativ modell för att med hjälp av haveriutredningar öka förståelsen för säkerhetskulturens roll i samband med katastrofer, för det tredje, pröva modellen empiriskt på tre fartygskatastrofer: Express Samina, Herald of Free Enterprise och Estonia. Säkerhetskulturen betraktas som diversifierad bestående av ett antal parallella kulturer, i uppsatsen benämnda som subkulturer respektive delkulturer.

Syftet med uppsatsen är att jämföra svenska Aftonbladets och brittiska Daily Express nyhetsrapportering under första veckan av tsunamikatastrofen i Asien 2004. För att uppfylla syftet har tre frågeställningar gjorts: Vad är huvudfokus i rapporteringen? Vilka länder rapporteras det mest ifrån? Vilka personer får komma till tals? Undersökningen grundas på teorier om nyhetsvärdering och medielogik, samt tidigare forskning om kriskommunikation. Den valda metoden är kvantitativ innehållsanalys och har utförts med hjälp av ett kodschema. Sammanlagt kodades 223 texter från tre olika genrer; notiser, artiklar och reportage.Resultatet visar att Aftonbladets och Daily Express rapporteringar inte skiljer sig så mycket från varandra.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

Denna magisteruppsats behandlar e-handlares anpassning av en fysisk köpprocess till en virtuell. Med detta syftar vi mer specifikt på e-handlare av modekläder som i högre grad är beroende av en fysisk köpprocess. Vår frågeställning var således: Hur gör e-handlare inom klädbranschen för att anpassa den fysiska köpprocessen till ett virtuellt sammanhang? För att undersöka detta använde vi oss av Overbys artikel "Process Virtualization Theory and the Impact of Information Technology" från 2008 där han beskriver fyra olika faktorer som spelar in vid ett köp: sinnliga krav, förhållandekrav, synkroniseringskrav samt identifikations- och kontrollkrav. Denna teori har byggde vi även upp med stöd från Belks (1975) så kallade situationsvariabler samt allmän teori om Internetmarknadsföring.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.