Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med.

This study aims to analyse how sex and sexuality are presented in the Buddhism and Hinduism chapters of religious studies textbooks for upper secondary school. The chosen textbooks are all linked to the new curriculum Lgr 11 which was implemented in the Swedish school system in the spring of 2012. The textbooks were analysed by using two methods; content analysis and discourse analysis. Content analysis was used to examine with which frequency sexes and sexualities appear in the textbooks, while discourse analysis was used to find what discourses surround the two concepts. The discourse analysis used two theories in order to contextualize the several discourses about sex and sexuality.

Denna rapport behandlar det examensarbete som lett fram till en konceptlösning på en ny kontrollpanel för styrning av informationsdisplayer i bland annat bussar, samt ett konceptförslag till en display eller ett displayverktyg som minskar förarnas behov av ackommodation. Examensarbetet har genomförts under våren och sommaren 2007 vid AB Thoreb i Göteborg, ett svenskt företag som fokuserar på innovativa lösningar för kollektivtrafiken och vars huvudmarknader är realtidsinformationssystem samt intelligenta elsystem. Konceptutvecklingen har gjorts i syftet att utveckla en ny kontrollpanel till den informationsdisplay som finns i en del bussar idag, samt även titta på hur det går att förbättra den redan befintliga displayen. Detta görs antingen genom att vidareutveckla ett befintligt förslag som använder sig av speglar, som Thore Brynielsson har haft i åtanke, eller genom någon annan nytänkande lösning i syfte att minska förarens behov för ackommodation. Målet är att få kontrollpanelen intuitiv och placerad på ett sådant sätt att föraren inte blir störd eller distraherad vid körning.

Mobila applikationer har under senare år fått ett allt större användningsområde. En typ av applikation som blir allt populärare är mobila kartapplikationer. Denna uppsats belyser problematik kring mobila kartapplikationer och den brist som idag råder i fråga om att skapa gränssnitt med bra användbarhet till denna typ av applikationer. Uppsatsen identifierar och undersöker interaktionselement som används i två befintliga mobila kartapplikationer genom en kvalitativ studie. En inledande studie genomfördes för att identifiera interaktionselement i två befintliga mobila kartapplikationer; Yahoo! Go och Eniros mobila karttjänst.

Aim: Banks? settlement of handling cash and the technological developments of our payment services, leaves us guessing at the outlooks of consumers? payment systems. One of the new payment options arising from this development is mobile payment. With access to internet, mobile payment can take over the role as the primary method of payment, as it can be used on any occasion. Questions are raised about which factors that are affecting the future users? attitude to use mobile payment, and if the service can be a threat to the traditional card payments.Method: This study is based on a quantitative method by the means of a survey design.

This paper attempts to display how five teachers of social studies use and relate to the policy documents and their instructions on gender. To penetrate the subject, five teachers were intreviewed. Each interview focused on how the curriculum attempts to guide teachers regarding gender, sex differences and equality of opportunity. The collected information was processed, analyzed and discussed using gender studies and discourse theory.The results show that the interpretation and usage of the curriculum is very subjective and varies greatly between all the interviewed teachers. Their personal interpretation proves to be crucial when it comes to making reality of the stated goals in the curriculum, concerning actively working towards equality of opportunity between sexes.

Within media and communications studies, questions of taste have often been associated with the dichotomy of high versus popular culture. The French sociologist Pierre Bourdieu has also used mass media products in his studies of class determined tastes and dispositions. In this paper the author uses the theoretical framwork of Bourdieu to examine aspects of social class and legitimate taste in the interior design magazine "Sköna Hem", a market leading magazine within it's genre of lifestyle magazines in Sweden. A specific type of feature article, where a real-life home is portrayed, is studied using the critical discourse analysis of Norman Fairclough. The homes portrayed are predominantly affluent and display elements of conspicuous consumtion as mediated through legitimate taste and cultural capital.

This study examines in which way literature is presented in four schoolbooks for the Swedish senior high school of today, compared to descriptions and selections in Swedish universities. The study covers two basic schoolbook categories used in the teaching of Swedish and comparative literature: anthologies and textbooks.The four anthologies structures and their joined canon are presented, and the text canon of 12 common writers is studied and compared to the corresponding text canon in the universities selection of texts to main courses in comparative literature. The four textbooks are analysed by close reading of the presentations of four different writers and their works, where the textbooks for the Swedish senior high school are viewed through the glass of literary guides used in Swedish universities.The study also analyses what literary perspective is present in the Swedish school principles for education in literature and display, through earlier didactic studies, a sketch of the classroom reality of education in literature.The study finds that the examined schoolbooks for the Swedish senior high school tend to, not only shorten the text length and amount of texts but also, simplify the selection and presentation of the writers production. This leads to certain fixed and, in some cases, almost stereotyped ?roles? that are assigned to the writers and limits their production.

The aim of this master thesis is to analyze how and why Scandinavian-American history has been used in exhibitions in both Scandinavia and the United States after the end of the Great Migration. More specifically, the thesis deals with the Swedish and American exhibitions of the controversial Kensington Rune Stone, discovered in Minnesota in 1898. Despite the fact that its authenticity has been disputed by academic expertise, it has been displayed by many prominent actors. The Rune Stone is one of many purportedly pre-Columbian artifacts found in the United States. Moreover, it is an identity marker, harboring many kinds of identity constructions. The thesis therefore focuses on the meanings that the Rune Stone has been charged with since its discovery, as historical culture and in specific exhibits, on how it has been displayed, and on why it has been exhibited at  national museums in both Sweden and the United States. The principal source materials are five exhibitions of the Kensington Rune Stone.

Veterinary medicine is not merely an area of occupation but also an area of business. In a business the customer service is its identity and brand and more importantly what makes the client choose and recommend the clinic to other potential customers. The licensed veterinary nurse is habitually the one who first meets the clients at the clinic. Therefore it is particularly important for the licensed veterinary nurse at the clinic to offer high-quality customer service. The object of this study was to understand and elucidate how the pet owners experience the encounter with the licensed veterinary nurse at different stages in their contact with the clinic.

The question of whether there is soft law in international law has been as much the subject of contemporary debate as whether or not there is private legal authority in the international society. The legal boundaries seem to be blurred by the process of globalisation and the recent shift in international law. The traditional definition of international law has been outdated as new forms of treaties has introduced new subject of law to the judicial arena. At the same time a supplementary map of law has been added to the cartography of international law, soft law. These correlating processes have comprehensive political and legal consequences at both the international and national levels.

Vi människor blir allt fler. Vi förbrukar allt mer. Elförbrukningen skjuter i höjden och soptipparna växer. Vattendragen växer igen allt mer. Miljöresurserna sinar och miljön har allt svårare att återhämta sig.

Millesgården is a museum on the island of Lidingö outside Stockholm. It contains the buildings which were the home and studios of the artist Carl Milles and his artist wife Olga. It also contains the grounds that originated as the garden of their home. Carl Milles later developed the garden into a sculpture park where a great part of the sculptors works are on display. In this report only the sculpture park is treated.

This study investigates three different methods for evaluating MOE,Modulus of Elasticity, in field measurements. The purpose is toinvestigate the possibility to use dynamic measurement methods infield measurements that hitherto (2010) has been performed with staticmethods. The objects of investigation are 20 glulam beams. The firstfield measurement took place in november 2007 and applied a staticmethod based on the standard SS-EN 408. The second measurement,described in this study, took place during summer 2010, and appliedstatic as well as dynamic methods.The MOE of wood is affected by a range different factors.

Telia Research AB forskar i människans framtida behov av tjänster gällande telekommunikation. Examensarbetet mynnar ut i en applikation för en framtida tjänst som presenteras i en mobilterminal. Meningen med examensarbetet var bland annat att visa på olika utvecklingsverktyg som kan uppnå vissa kriterier vid presentation av en karta i en mobilterminal även kallad PDA, Personal Digital Assistant. Kriterierna var bland annat att kartapplikationen skulle kunna kopplas till en databas var information om geografisk position finns. Funktioner och verktyg som kan tänkas finnas i en applikation kan vara positionering, zoomning, informationsverktyg och ett digitaliseringsverktyg som ger möjlighet att lagra en geografisk punkt med koppling till punktens personliga attribut.