Sammanfattning Titel: Design ? en förmedlare av varumärkets identitet Fördjupning: Marknadsföring Författare: Daniel Andersson Jennie Pettersson Maria Rudenschöld Handledare: Christer Kedström Frans Melin Problem: I en värld där konkurrensen ständigt ökar, blir det allt svårare för företag att differentiera sina produkter på marknaden. Företagets varumärke och design har kommit att spela en stor roll då deras produkter skall särskiljas från konkurrenternas. Det krävs en medveten strategi och ett kontinuerligt arbete från företagets sida för att skapa en framgångsrik varumärkesidentitet och produktdesign. Ett sätt att skapa en tydligare position på markanden mot konsumenterna och gentemot konkurrenterna vore enligt vår mening att integrera arbetet med varumärkets identitet och design.

Good conditions in the workplace, fairness in the workplace and the social differences contribute to a general improvement in public health. A health-promoting leader is working to create a workplace that promotes health, supports its employees and contributes to their wellbeing. The purpose of this study was to investigate the first-line managers in the city of Västerås experience and deal with their conditions and obstacles in the health-promoting leadership. A qualitative approach was chosen and the selection was six first-line managers working in three different areas of the City of Västerås. Managers were interviewed by an interviewguide and the material was analyzed with a manifest content analysis, with an inductive approach.

It is extremely important that the construction of the environment where children and youngsters spend the majority of their days supports the progress of their mentality. That is why I in this study will investigate what a certain amount of teachers consider of the interplay between learning and environment and how they thought a satisfactory environment structure eras of learning and also what the teachers consider to be missing at this point.The schools where I gathered my material are located in Thailand but they use the Swedish curriculum as a starting point and the students at these schools are mostly Swedish speaking.An important element that I came across was the impact of the surrounding on how to shape and use the environment as a tool in the teaching. Thailand?s climate is different than the Swedish climate; I want to investigate if that has any effect in the teaching.The educational environment in schools includes not only the classrooms but also every other space closely connected. Earlier scientific research as well as those people that I used as objects for interviews agrees regarding the fact that a suitable and stimulating environment are one of the most impact on how well children learn.

The aim of our graduate work is to study the importance of image and shape?s in children's development and learning and also the preschool teacher?s views on image and shapes. Our research aims to explore the value of image and shapes creation and how it is expressed among children and in classroom activities. We are also interested in finding out how it differs from adults' views and what materials teachers use to promote the image and shapes creation in the curriculum. In our own experience, image and shapes activities are often structured differently in different curriculum activities.

Different forms of organization in the field of social work, creates different conditions of the individual social workers occupation. This affects not only the people who carry out this work, but also the clients who come in contact with social services.   This survey was based on six interviews executed during spring in the year 2010. The respondents were social workers within economic aid and their nearest executive manager at two municipalities in Kalmar County. The overall aim for this survey was to examine how these social workers were influenced by various ways to organize the municipal work activity. This through following questions:How was respective social service in the municipalities organized?How were the social worker effected in their daily work by the organization?Where there any specific up- or downsides in the way that economic aid was organized in the aspect of the social workers daily work?  The result of this survey was synonymous with a lot of the previously executed research in the area in the sense that the larger municipalities were more specialized in its organization than the smaller.

This Bachelor?s thesis consists of two parts; one with prefabrication (prefab) in focus and thesecond part includes detail design of a house project. These parts are linked together by designingsome parts of the house project as prefabricated.The focus section investigates how prefabrication can act time-, costs- and environmentallyeffective to a building project. This is investigated by combining literary sources with sourcesbased on reality in the shape of interviews. The result of the investigation is that prefabcould acteffectively on previously mentioned factors,if this way of building is used in a proper way.The detail design of the house started in a residential area with a new local plan in Huddinge,named Sjöängen II.

The European Union has been working to promote equality between women and men for a long time. Despite this, Sweden still have a gender segregated labor market where men generally has the leading positions. According to European law the member states shall promote gender equality and to take all appropriate measures. Statutory gender quotas for company boards is one such measure that some of the European member states have implemented in national law. The Swedish law has no provisions governing gender quotas and therefore the purpose of this study is to explain how gender quotas for company boards relate to current law, both of European law and national legislation.

This essay is essentially an analytical comparison of economic and democratic values. The purpose of this is to understand whether or not a conflictof values is in effect, given that democratic values have been expressed as highly desirable and in need of reinforcement while simultaneously economic values in the shape of New Public Management enjoy widespread acceptance andimplementation.Denna text utgör ett försök att ställa demokratiska och ekonomiska värden mot varandra för att se om värdekonflikt föreligger i en situation då demokratiska värden uttryckts som önskvärda och i behov av förstärkning och där New PublicManagement, ett reformprogram som i grunden utgör ett försök att införa mekanismer för styrning och organisation som byggts på marknadsekonomiska värderingsprinciper i stor omfattning genomdrivits inom offentlig sektor. I texten förs ett resonemang som når fram till slutsatsen att en värdekonflikt faktiskt på sätt och vis kan sägas föreligga mellan demokratiska och ekonomiska värdena om ekonomisk effektivitet inom offentlig sektor behandlas mindre som ett medel för demokrati, än som ett mål i sig självt. Frågan visar sig i slutändan handla om användandet av en ny normativ logik som inte är fullt kompatibla med den kontext den försöks infogas i..

Due to globalization, decentralization and the capitalist system's need to physical location cities have become increasingly important economic spheres during thee last decades. City mayors are seen as increasingly important actors, who can shape the future economic development of their cities through networking with businesses and strategic policy development. Therefore several European countries have introduced mayor reforms to enable mayors to take a bigger responsibility for the local development. These reforms raise interesting questions concerning what leadership changes they produce at the local level and if there is a difference between local leaders and leadership in different countries. This paper further explores the connection between the local leader and the locality since this relationship often has been neglect in studies concerning mayor reforms.

The aim of the study was to describe how managers at the eldercare system especially in nursing homes work to ensure high quality care. For this purpose, a qualitative method was used in this study and four managers at nursing home have been interviewed. Previous studies have shown that managers in some cases are restricted in their actions and that this may slow down the improvement of the care. At the same time the managers describe their work as demanding and diverse. They have a significant staff responsibility, meaning that they have to ensure the quality of care.

This report is focusing upon relining from a client?s point of view. Potential buyers are given a presentation of the different methods available today together with a general briefing describing the process. An important part of this report are the interviews that took place with already established customers. Property owners, managers, pipe cleaners, and project managers whom all been in contact with relining have answered the questions given along with their own thoughts and have also given recommendations of other persons to talk to.

Abstract:Ambulance nurses have in their everyday work a varied work environment, the pace of work can quickly shift from being calm and structured to be a severe acute situation.Objective: The aim of the study was to describe how professional nurses in the ambulance operations experience their physical and mental work environment in daily practice.Method: A qualitative interview study with semi structured questions was used. The study group consisted of two women and three men, ages between 27?42 years. The study was carried out on an ambulance station in central Sweden. Based on collected data, a qualitativecontent analysis was performed that resulted in three categories.Results: The result showed that the ambulance nurses regarded that it was a lot of heavy lifting.

Purpose: The purpose of this study is to investigate why Linas Matkasse has greater success in terms of market share than Middagsfrid despite the similarities of their concepts. The study will also examine potential and existing customers' image of the brands and corporate brand awareness.Method: This study is based on a triangulation in which both quantitative and qualitative methods are treated in the form of personal interviews and a questionnaire survey.Theoretical perspectives: Four theories are addressed in this study and they treat the brand from different aspects. The theories process how to create value, personality dimensions, how companies should act and strategies around brand.Empiricism: The empirical material consists of five interviews, one of which was with the brand manager at Middagsfrid. Then two interviews were conducted with consumers of Linas Matkasse and two interviews with consumers of Middagsfrid. A questionnaire survey has also been conducted.

Kärnkraftverk är högteknologiska system med hög komplexitet och utan att hantera den här komplexiteten kan små olyckor få katastrofala följder. Närvaron av komplexitet försämrar förmågan att förstå situationer, minskar kontroll samt ökar risken för incidenter. Stabsarbete inom kärnkraftsdomänen kräver ett agilt beteende för att hantera den höga närvaron av komplexitet. Agilitet är förmågan hos en enhet att framgångsrikt genomföra, hantera och/eller utnyttja förändrade omständigheter. Syftet med arbetet är att utveckla ett mätverktyg för att identifiera indikatorer på agilt beteende i stabsverksamhet inom kärnkraftsdomänen.

Författarna till examensarbetet har intervjuat tre företag som tillsammans lämnade in över 15 000 förbättringsförslag år 2010. Avsikten med examensarbetet var att finna exempel på hur företag arbetar med Ständiga förbättringar i praktiken.Examensarbetet påbörjades med en litteraturstudie med Ständiga förbättringar som bas. Litteraturstudien fokuserade på implementering av Ständiga förbättringar, dess framgångsfaktorer och fallgropar. Efter detta genomfördes intervjuer på tre företag med en kvalitetsansvarig och en operatör i den mån det gick. Staffan Olsson, Operation Excellence Manager på Coca-Cola Enterprises Sverige AB, Håkan Lööw, Operations Manager, och Mulugeta Gerzgher, teamleader på sterilavdelningen på St.