Can the need for inclusion result in certain social norms remain unchallenged, and over time become hard to identify? To ?fit in? and be accepted in different social contexts we have to behave according to the dominating rules and conventions. We accept characteristics and make use of attributes specific for the group we want to be a part of. When we accept these attributes we contribute to keep the concept of them alive. Further on these attributes will be picked up by the next person who wants to become a part of that specific context.

We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.

Abstract: Since the recession caught the market in fall 2008, multiple companies have suffered due to their former aggressive investment behavior. Huge goodwill piles have been collected ready to be doomed by the market. The aim of the study is to investigate equity analysts? consideration of goodwill in a recession market. An empirical study is conducted, based on interviews with ten Swedish equity analysts that follow companies with relevant goodwill status.

The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.

Bakgrund: Det rådande pensionssystemet i Sverige består av sex så kallade AP-fonder. Genom åren har pensionssystemet flertalet gånger kritiserats för dess låga avkastning.Problem: Vår huvudfråga är att jämföra AP-fondernas risk och avkastning med aktiemarknaden som helhet, detta ska ske med hjälp av två jämförelseindex: MSCI World och SIXRX.Syfte: Syftet med uppsatsen är att jämföra de fyra första AP-fondernas risk och avkastning med aktiemarknaden som helhet under åren 2002-2010.Metod: Vi har använt oss av en kvantitativ metod, genom att samla in information från AP-fondernas årsredovisningar och hemsidor. Vi har samlat in historisk data, som vi sedan har bearbetat och analyserat.Slutsats: De studerade AP-fonderna har presterat sämre än aktiemarknaden..

Our society is based on a heterosexual norm. This may lead to the fact that LGBT-persons have a poorer health status than the heterosexual population. The nurse education lacks information and courses that highlights sexual identity. This is defective since healthcare staff needs knowledge on the subject to be able to treat patients in a professional and respectful manner. The purpose of this study was to illustrate how heteronormativity influences the treatment of patients within a healthcare context.

Att handla o?ver internet fra?n utlandet mo?jliggo?r la?gre priser och sto?rre produktutbud. Trots det visar underso?kningar att e-handel fra?n utlandet ligger la?ngt ifra?n den inhemska e-handeln I Sverige. Statistiken visar pa? att e-handel fra?n utlandet inte no?dva?ndigtvis poserar na?gon ytterligare risk ja?mfo?rt med e-handel som sker inrikes.

The goals of this essay are to identify rituals and ritual behavior at the department of archaeology and ancient history at Lund University. To do this a series of empirical examinations was conducted. Observations, interviews and polls revealed that some ritual behavior is in fact present. Two types of rituals were identified; the interaction ritual, as presented by Erving Goffman in the book Interaction Ritual, Essays on Face-to-Face Behavior, in 1967. The second type of ritual is a ?problem solving? ritual, such as meetings.

PurposeThe purpose of this study has been to investigate the documentation process following the guiding principles of the Quality Norms for Fall Prevention concerning fall risk assessment, risk identification, fall preventive measures, information and the making of an individual care plan.MethodThis study is a quantitative, descriptive and retrospective journal review study. There were 100 journals examine the existing documentation concerning fall risk assessment of patients who received treatment in geriatric patient care. The sample was consecutively.ResultsThe results showed that fall risk assessment was documented in 79 of 100 examined journals. 56 (71 %) of the fall risk assessments were made within 24 hours. In 59 of 100 journals the patient, relatives or former caretakers was asked whether the patient had had a fall within the last year, and in 61 of 100 journals it was documented that the nursing staff had made an assessment that the patient was going to have a fall during his or her length of stay if no preventive measures were set in.The majority of fall risk factors and fall preventive measures were documented within the areas of walking and transfer. It was documented that the patient was informed of fall risk, fall risk factors and fall preventive measures in 15 of 100 journals.

In this thesis I have done a discourse analysis of the documentary movie A Jihad for Love. A Jihad for Love came out 2007 and is directed by Parvez Sharma. The documentary movie is about homosexual Muslims and their jihad, struggle, for love and to be accepted in a world where they are barely recognized as a group. My aim of the thesis was to see how the movie portrays the persons who are in the film and their relationship to Islam and who gets access to the religion. I have also analyzed if Islam can be used to strengthen the sexual identity or if it works in the opposite way.

The aim of this master?s thesis is to examine how exchange students experience looking for information in their new life situation during a semester in Prague. A further purpose is to investigate what barriers they have faced and how this affected their information behavior. Six qualitative interviews of students constitute the empirical foundation for the study. The interviewees are from six different European countries, were all participating in the Erasmus program, and all had social sciences/humanities/art as their main subject.

Risk management is a key competency that is constantly being researched how it can be improved within project management. The risk management process consists of four major steps: identify risks, assess the risks? significance on the project, evaluate and address the key risks and follow up.The majority of companies seem to neglect certain identified risks, and decide not to mitigate if the risk does not cause adverse effects to the business. To counteract undesirable consequences and help organisations to become more effective at managing risks an initial work has been conducted for a risk repository.The project develops a proposal on the design of a risk repository which aim to effectively support a database implementation. The study includes literature studies which resulted in a relational model for database implementation.

Waste management is a major challenge for several countries around the world. Sweden and the Philippines have similar waste management legalization but different potentials to effectively achieve the goal of sustainable waste management. Education is the key to sustainable development and both countries promote the subject environment in the curriculum. Based on scientific articles, reports and personal meetings, a survey was conducted among 510 students from Gothenburg, Sweden and Iloilo City, Philippines. The survey aimed to investigate the knowledge, attitude and behavior regarding waste management and was analyzed to answer questions of possible reasons to differences and also, linkages to sustainable development.

The background to this thesis is that we know very little about lesbian and bisexual women's sexual health in Sweden, particularly in relation to sexually transmitted infections (STI) and their transmissions. An internet-based questionnaire with self-selected participants targeted to the group WSW (Women who have Sex with Women) has been implemented. An international survey on the subject shows that the WSW has sexually transmitted infections. This is also in line with the results in this study. The most common sexually transmitted infection in the survey is chlamydia which 12.3 percent have had.

The horse was domesticated about 6000 years ago. Since then humans have used the horse for different purposes, such as work force and in sports. Horses are social, group living animals that spend around 16-17 hours a day on grazing. Horses are often kept stabled in single boxes with a limited feeding time. The forage usually contains grain-based concentrates and roughage.