ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject:  Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.

In 2006 the government assigned the Council of Cultural Affairs the task of making an update, consisting of 50 literary titles, to be added to the existing list called Alla tiders klassiker ? en klassikerserie för skolan (All-time classics suited for school).      The idea of ??a literary canon can be considered to be a tool for transferring socially, historically and culturally constructed norms and values ??from one generation to the next in order to create and maintain a common frame of reference. The common frame of reference affect the individual's thoughts and actions as well as their sexual desires and their own perception of self as a sexual being.

Bakgrund: Tidigare forskning har visat att parrelationer och sexualliv påverkats efter att den ena i förhållandet förvärvat en hjärnskada. Det kan finnas en diskrepans mellan parets olika syn på vad som är problematiskt i förhållandet. Ofta har hjärnskadan medfört att partnern fått ett ökat ansvar och därmed även en rollförändring. Syfte och metod: Syftet med studien är att belysa hur partners till personer som förvärvat en hjärnskada upplever parrelationen med särskilt fokus på det gemensamma sexuallivet. Studien bygger på åtta individuella intervjuer med partners till personer som i vuxen ålder förvärvat en hjärnskada. Resultat: De övergripande resultaten visar att den förvärvade hjärnskadan påverkat parets dagliga liv.

The purpose with this study was to get a deeper understanding of how the social welfare secretaries experience the meeting with clients.Our main questions were how the social welfare secretaries thinks about their own way to behave in the meeting with clients, which difficulties/obstacles there can be a and which factors they think affect the meeting. What is it that makes the social welfare secretaries experience a meeting as good or less good.Theory used: ?naive theory? and ?theory of communication?. The social welfare secretaries emphasised the importance of respect and clarity in their relations with the clients. By contrast with literature, the hover between power and support was not found difficult.The goal is that the social welfare secretaries and the clients understand each other and that they reach the purpose with the meeting..

?Studies have shown that patients receiving mechanical ventilation in an intensive care unit (ICU), who are entirely dependent on the nursing staff, often experience frustration due to a temporary loss of the voice source. Limited communication is an important factor contributing to patient discomfort. Nursing staff also report communication as frustrating and difficult.The aim of the present study is to introduce a neck-type electrolarynx as a communication aid in an ICU, to study the nursing staff experiences of communication with tracheotomized patients receiving mechanical ventilation, and to examine the patient´s experiences regarding communicative abilities. Communication between a ventilator treated, tracheotomized patient and members of the nursing staff was recorded and analyzed according to principles of Conversation Analysis (CA).The results show that several members of the nursing staff experience difficulties communicating with tracheotomized patients receiving mechanical ventilation.

This thesis has been done in collaboration with Peab Stockholm Building 3, which is a region within the Peab Sverige AB. The report is based on a survey and studies of Peab business management systems and production literature. For general information gathering has literature from well-known sources collected in libraries and through the Internet. It shows through the work that Peab has routines for experience feedback in the construction process, but that these procedures work in a small scale and the practical work experience feedback does not work at all. This is also something the construction industry in general also perceived as problematic. The questions in the report are of a wide scale and concerns construction errors cost, how the employees perceive that the company takes advantage of the skills and the mental stress in production line. The goal is to find how Peab Stockholm Building 3 will work on the experience feedback to allow for better productivity. In conclusion, the report author tries to demonstrate what can lead to increased productivity and improved work experience..

The aim of this Master?s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on ten novels. Five of these are written by Swedish authors and portrays Swedish librarians.

The aim of this master's thesis is to investigate how adults and especially children's librarians and intermediate level teachers experience children's literature. The aim is also to examine how children at the age of nine to twelve experience the literature that is written for them, according to a few master's theses written at Bibliotekshögskolan in Boras. Which criteria in children's books do the different groups consider as the most important, that the children can learn something when reading or is it the experience of the literature itself that is the most important? To fulfil the aim of this master's thesis I have interviewed three intermediate level teachers and three children's librarians and the result has been analysed using a model created by Maria Nikolajeva that shows four ways to get close to children's literature. My study is too small to be counted as a general result but it shows that both the children's librarians and the intermediate level teachers mainly ends up in the field that concerns the reading experience one can have when reading fiction.

In this study we have investigated how care users in a nursing home experience their possibilities for influence and treatment from the staff. The study was conducted through focus group interviews with six participants who we met on four occasions. Questions the study departs from are: How do users experience their opportunity to influence? How do the users experience the treatment from the staff? The study has a qualitative approach and has been analyzed by means of symbolic interactionism, with an emphasis on the Self. Our results demonstrate that in situations of good treatment there is also a good influence.

That we have a great need to be encouraged is coated in a variety of motivational theories. Despite our awareness of this need, studies show that Swedish employees feel a lack of encouragement in the workplace. The purpose of this report is to examine the factors that affect our ability to give others encouragement.Empirical data were collected through questionnaires from 91 people in the workplace. Correlation between the experience of giving and receiving encouragement, self-image, outlook on mankind and stress in the workplace are examined using a linear Multiple Regression Analysis. Correlation between the experience of giving and receiving encouragement is examined using Pearsons test of correlation.The results show that there is no significant correlation between the experience of giving and receiving encouragement, self-image, outlook on mankind and stress.

The aim of this Master?s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on ten novels. Five of these are written by Swedish authors and portrays Swedish librarians.

Bakgrund: Sjuksköterskan ska arbeta utifrån en helhetssyn på människan och vården bör försökatillgodose människans behov. Sexualitet är en del av människans helhet och problem medsexualitet och sexuella relationer kan påverka livskvalitén negativt samt leda till lidande och ohälsa.Trots detta blir människans upplevelse av sexualitet och den sexuella relationen sällanuppmärksammat inom vården. Personer med MS är en speciellt utsatt grupp då sjukdomen harstor påverkan på sexuella funktioner. Syfte: Att belysa hur personer som lever med multipelskleros (MS) upplever sjukdomens påverkan på sexualitet och sexuell relation. Metod:Litteraturöversikt av 12 artiklar där sju var kvalitativa och fem var kvantitativa.

Background: Older people are a major patient group seeking medical care in Sweden. Several of the elderly are living alone and the main reason for living alone is when the spouse passes away. Loneliness is a factor that can affect quality of life, health and wellbeing. Loneliness is an individual experience, loneliness can be self-chosen but involuntary loneliness can lead to lifelong suffering and feelings of loneliness. Aim: The aim of the study was to highlight the factors affecting loneliness among elderly people within municipal care living in Sweden.

Choosing the right user experience evaluation method can be difficult, choosing the right one for mobile user experience can be even more so. One major cause is that mobile usage is context dependent. Another contributing factor is that there is not one widely adopted theory or framework for user experience due to its complexity.The purpose of this study was to evaluate an existing method artifact in its feasibility for evaluating mobile applications. The chosen method, AttrakDiff2 is a self-reporting semantic differential questionnaire to evaluate the user experience of an interactive product, based on its hedonic and pragmatic qualities.A study was conducted where the participants assessed one mobile and one web application, which were later rated with AttrakDiff2. The completion of the questionnaire was conducted as a think-aloud session subsequently followed by an interview.The results suggest that the participants experience was affected more by the evaluated application style than the different platforms.

ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject:  Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.