Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. Results: A model that would better reflect the reality of today (2013) could contain company pride, chairman?s whim, exposure, relationships and associations..

This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura?s fashion-ology theory, the study emphasizes the new role of the fashion bloggers in the fashion system, and illustrates their consumption power vis-a-vis the retailers, the consumers, each other and the whole industry as such.    .

Bakgrunden till detta arbete ligger i att Sportlife kommit ut med en egen kollektion med träningskläder. Problematiken är att den inte nått ut i den omfattningen som ledningen önskat. Metoden som beskrivs i denna rapport är intervjuer samt enkätundersökningar. Genom att intervjua ledning, personal och medlemmar har information samlats för att kunna hitta vart det brister i marknadsföringen. Syftet med arbetet är att öka försäljningen för ett företag med hjälp utav befintliga marknadsföringsstrategier.

During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the proprietors of trademarks can do something to stop them from being used by competitors as keywords in Adwords. CoJ has stated that the advertisers are infringing the exclusive right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether the products originate from the proprietor, a company which has a financial connection to the proprietor or a third party.

This degree projects made on behalf of AB Karl Hedin to find out what private forest estate owners would like to have on a forestry-related website. The reason for finding out what estate owners think of the forest websites is to meet needs of the forest owners who are customers of AB Karl Hedin. Marketing and use of the Internet for information search for products and services are two key concepts in this study. To be able to perform the study, a telephone survey was made to find out what estate owners want and what they are missing on a forest site. The survey can be summarized at following conclusion: The marketing of AB Karl Hedin website must be stronger The forest owners want more information on forest business, prices and forestry services.

This report is focusing on problems with introducing standard enterprise resource planning systems (ERP) in businesses. A study has been carried out on a service and support department at a Swedish heat metering company, SVM North Node. The study aims to help the company become a better customer in choice and customization of a new ERP system. We make a description of the department studied and the work carried out there, on the basis of learning, knowledge and cooperation. As a final point we present some ideas on how computer systems could support their work, hoping that this will result in them making adequate demands on a new ERP system.

The aim of this MA thesis is to examine how users regard and receive the services offered by a specific public library. We also examine what the conception of service means to the users and how they perceive this service being offered by the library. We look upon if and to what extent the service conception depends on contact with the library staff. The methods used are qualitative interviews and analyses of documents directing the library activities. The public library we have examined in this respect is the public library of Västerås.

I september 2007 lanserades en ny varumärkesplattform för Sverige. Denna uppsats har undersökt hur denna är utformad och vilken betydelse den har för svenska företag. För att genomföra en genomförlig analys har även det svenska varumärket i helhet analyserats. Detta för att fastslå om det har någon betydelse för svenska företag. En kvalitativ metod har använts där den primära data blir de genomförda intervjuerna.

In the past decade there has been a considerable growth of contingent employment arrangements. In Sweden, the most common among these are the temporary-help service firms. The aim of this study is to investigate how the employees of temporary-help service firms experience their situation as employed by one company and working at another. We have used a qualitative approach to reach an increased understanding for the daily situation of the contingent worker. The essay is based on participant observations and semi-structured interviews with six contingent workers.

Utvecklingen går mot alltmer distribuerade IT-system, där ett flertal datorer kommunicerar med varandra. Detta gäller även försvarsmaktens ledningssystem. I dessa öppna och distribuerade system är olika säkerhetsfunktioner kritiska. En av dessa är att kunna verifiera identiteten hos den part som kommunikationen sker med. Detta görs oftast med hjälp av asymmetriska kryptooperationer, där identiteter kan verifieras med hjälp av öppet publicerade autentiseringsnycklar.

Objective: The objective is to examine if long terms of payment are created because of a perceived zero-sum game in the cash-to-cash cycles between companies. The study will also examine if dependence effects the dependent companies Cash-to-Cash-cycle because of long terms of payment. Scientific method: The study uses a qualitative and a quantitative method, where primary data is collected from semi-structured interviews. Additional primary data is collected from an unstructured interview with an expert in the field of which is examined. Additional data has been collected from the studied companies? annual reports.Theoretical references: The primary theory has been Game theory, where the researchers have used this theory to analyze the behaviors of the companies.

The last ten years two major movies about journalists have been made in Sweden; Sprängaren and Män som hatar kvinnor. This study has looked closer at the heroine Annika Bengtsson and the hero Mikael Blomkvist from these two movies. Since movies do have great influence on how we see the world it is important to find out how these characters are being portrayed. Also, in a time when journalism is about to become a female dominant occupation it is relevant to see how the female journalist compares to the male. It is important to ensure that the films do not give a wrongful picture of male and female journalists.

There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

Titel: Internprissättning inom offentlig verksamhet - En studie om Konsult och Service i Västerås stadProblem: Konsult och Service är en serviceförvaltning som tillhandahåller stödtjänster till kommunens förvaltningar. I dagsläget genomför de en förändring av sitt interna IT-pris. De forskningsfrågor vi ställer oss är:Vad använder Konsult och Service för internprissystem och varför detta system?Anser Konsult och Service att internprissättningen har medfört minskat resursslöseri?Ger internprissättningen en rättvis kostnadsfördelning, enligt Konsult och Service?Varför och hur förändrar Konsult och Service sitt interna IT-pris? Syfte: Syftet med denna magisteruppsats är att studera Konsult och Services internprissättning och den eventuella förmågan att minska resursslöseri och skapa en rättvis kostnadsfördelning med internprissättning. Syftet är även att beskriva den pågående förändringen av Konsult och Services interna IT-pris.Metod: En kvalitativ fallstudie har genomförts som bygger på sekundärdata samt intervjuer med tre personer som vi anser har bra kunskaper om internprissättning.Resultat och Slutsats: Konsult och Service använder sig av självkostnad, för att prissätta den interna handeln mellan kommunens enheter.

Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.