Allsvensk fotbollssponsring
Purpose: The purpose of this thesis is to examine the ERK model's relevance,
validity and potential need of development to better reflect how it looks today
(2013).
Method: The study is conducted through three surveys; the first two were face
interviews with companies that sponsor Swedish soccer teams and the third study
was conducted with a questionnaire to supporters outside a soccer stadium.
Results: A model that would better reflect the reality of today (2013) could
contain company pride, chairman?s whim, exposure, relationships and
associations.