Enkätundersöking om vad privata skogsägare vill se på en skoglig aktörs hemsida
This degree projects made on behalf of AB Karl Hedin to find out what private forest estate owners would like to have on a forestry-related website. The reason for finding out what estate owners think of the forest websites is to meet needs of the forest owners who are customers of AB Karl Hedin. Marketing and use of the Internet for information search for products and services are two key concepts in this study. To be able to perform the study, a telephone survey was made to find out what estate owners want and what they are missing on a forest site. The survey can be summarized at following conclusion:
The marketing of AB Karl Hedin website must be stronger The forest owners want more information on forest business, prices and forestry services. Focus must be on the usability of the website to satisfy the forest owner?s needs. Update the website regularly.
Keywords: Marketing, private forest estate owners, forest websites.