Uppsatsen syftar till att belysa rekryteringsprocessen och kanalernas, Sveriges Radio, Sveriges Tele-vision, Mix Megapol och TV4, kriterier samt att få en bild över programledarens yrkesroll, utmärkande drag och erfarenhet av rekryteringen. Problemformuleringen består utav hur programledare väljs, utefter vilka kriterier, hur programledaren upplever sin yrkesroll och erfarenheter av rekrytering, samt vad som utmärker en programledare för underhållningsprogram inom radio och TV, public service och kommersiella medier. Vi har undersökt hur rekryteringsprocessen av programledare inom underhållning för rikstäckande radio och TV går till, och jämfört processen mellan public service och kommersiella medier. Detta såg vi som intressant, då det är en outforskad yrkesroll, som har en unik rekryteringsprocess och vi ansåg det vara tänkvärt att göra en jämförelse mellan kanalerna, public service och kommersiella medier. Under-sökningen består utav kvalitativa intervjuer med elva utvalda rekryterare och programledare i branschen.

The purpose of this work is to find out what female students think about Skogsmästarprogrammet (Forest Management ? Bachelor?s Programme) at the Swedish University of Agriculture. The programme has existed since 1945 and in total over the years 1974 - 2007 about 10 % females have been studying at the programme. Today 15 % of the students are women, and the goal is to reach at least 30 %. The central question in the present work is to investigate how it is possible to increase the proportion of women.

Today it is mandatory for every college or university student to pay a union fee to their student?s union. The fee is mandatory and is a payment for writing examinations, receiving grades. The fees purpose is also intended to secure the education quality and student influence. In the presence of the abolishment of the union fee the Swedish student?s unions stand before an uprising competition between themselves and most likely a decrease in membership.

The purpose of this thesis is to evaluate whether or not tattoos have an impact on perceived customer satisfaction. We constructed an experiment where a service worker's physical appearance was manipulated. Our result indicates no significant impact of tattoos on customer satisfaction. However, the thesis succeeds to replicate previous findings on the links between physical attractiveness, attitude and customer satisfaction, and creates a ground for further discussion on the subject of tattoos in a professional environment..

The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

This paper exemplifies how the physical environment affects clients? experienced service quality and how companies work with the physical environment. In the empiric study, we conducted a case study and studied two hairdressing saloons. The study showed a connection between physical environment and experienced service quality in the business of hairdressing. Owners of hairdressing saloons perceive that a combination of the personal meeting and the physical environment influence the clients? general impression and their experience of quality.

The purpose of the study was from the perspective of young people that has completed a stay at HVB-home. The respondents are between 15-21 years both boys and girls. The basic questions were: How do the respondents look upon this HVB-homes service process? How do the respondents look upon this HVB-homes service contents? How do the respondents look upon this HVB-homes service regarding available information and how the staff is available? What positive and negative experience do they have from their stay at the HVB-home? We also wish to get a picture of what is important to change to improve the quality on this HVB-home. To receive answers to those questions we formed a questionnaire.

The purpose of the study was from the perspective of young people that has completed a stay at HVB-home. The respondents are between 15-21 years both boys and girls. The basic questions were: How do the respondents look upon this HVB-homes service process? How do the respondents look upon this HVB-homes service contents? How do the respondents look upon this HVB-homes service regarding available information and how the staff is available? What positive and negative experience do they have from their stay at the HVB-home? We also wish to get a picture of what is important to change to improve the quality on this HVB-home. To receive answers to those questions we formed a questionnaire.

This master's thesis focuses on the development of a strategy for aninformation service in the area of digitization of cultural heritage andresearch, with a web based platform as implementation of the strategy. Viathe platform, digital collections and research are presented and shared.Services around the platform are provided. Support activities comprise thewhole chain of digitization, from digitization to archival of the digitizedobjects. The information service aims for a new approach to combine ICT andestablished research; research and industrial practice were combined andcooperation of participants from various backgrounds was enabled. Thestrategy and organization of such information service was described using a?quality management system?, standard ISO 9001.

Utgångspunkten i denna uppsats är att konsumenters val av fastighetsmäklare är beroende av fyra faktorer. Dessa är enligt mig följande: fastighetsmäklaren, kundbeteende, objektet och fastighetsmarknaden. Fokus har alltså legat på dessa fyra faktorer vid framtagning av teori för denna uppsats. 33 stycken kvalitativa undersökningar har genomförts med respondenter över telefon och sju stycken med respondenter som träffades personligen och ombads att fylla i enkätundersökningar. Sammanlagt utfördes 40 stycken undersökningar.

Marks do not only work as an acknowledge of the effort that has been made under a long period of time, but also as a receipt for eligibility to further studies. Within the political debate, marks have often caused a big discussion among the political parties. That is due to the obvious difference between the political parties on the left, and their counterparts on the right. However, there is one thing that they all have in common. Everyone of them have plans of measure within their political agenda, regarding the use of marks.The aim of this study has been to try to understand the way pupils think about marks.

Title: Experiences of Banner advertisement on a specialized homepage Author: Marcus Westerberg Supervisor: Marie Hemming Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Purpose: Create a understanding for how the users on Internet pages experience the occurrence and the shape of the banners. Method: Methods used are quantitative and qualitative, and the facts and figures are based on a pop up inquiry and some telephoneinterviews. I elected pop up inquiry and telephoneinterview as my data collection. My inquiry had a high grade of standardization and the interviews had a low grade of standardization. Result: On the basis of the question of issue I have drawn the conclusion that the users feels that it is important with information in all advertising. It is also important for the users to create a value around the product. The users do not have the time to figure out the message behind advertising, the want simple and massive information about the product/service.

In the mid-1990?s, the global computer network known as the Internet was introduced in Sweden. With this study, we are shining a light on the entrance of Swedish Public Service media on the Internet. The two major Swedish Public Service companies Sveriges Television (?Swedish Television?, also called SVT) and Sveriges Radio (?Swedish Radio?, also called SR) are included in this study.SR published its first website in 1994 and the site featured a presentation of the results from the Swedish parliament elections of that year.

Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world?Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. Methodology: The thesis is a case study of Academic Work. The study is based on data collected from interviews, a poll as well as data from the company website.