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3862 Uppsatser om Service innovation - Sida 5 av 258

"Klyschor som funkar" Göra rätt saker eller göra saker rätt : En studie om service recovery i hotellbranschen

Every business is subject to service failures. The process of correcting these failures and turning disappointed customers back into happy ones is called service recovery. This is particularly important in the hotel business, where there are many moments of truth where customers may become dissatisfied. To further complicate things, service recovery is a process where you may have to correct errors of others - people beyond your control. The research field is relatively new and there are no turn-key solutions as to how to systematically work with service recovery.

Om politiken och publiken : en diskursteoretisk analys av politiken som reglerar inehållet i public service

The aim with this study is to identify and discuss discourses in public service policy documents to clarify that public service policy is political and not self-evident. The study's theoretical as well as methodological starting point is the discourse theory of Laclau and Mouffe, which ontological position is that all meaning is constructed by discourses. In the studied material, two discourses have been identified in policy concerning the content in public service media. The responsibility-discourse construct meanings of what content the policy wants to see in public service media and in the quality-discourse meanings of how the content should be is constructed. Public service policy is consistent over the period that has been studied and the study shows that there is consensus in the parliament about the regulation of the content in public service media.

Visualizing Innovation Capital: A Case study of Technology Transfer and Biomedical start-up

Purpose: The purpose is to present a greater understanding of the progression of innovation capital in a technology transfer and biotech start-up context. The findings offer technology transfer professionals, entrepreneurs and academia an overall perception and mental framework of the technology transfer practice and the embracement of a promising invention, building upon its hidden value. Methodology: The thesis was conducted using a qualitative case study, executed with the help of interviews, in order to answer the research question: How is an embryo of innovation capital continuously cultivated in a technology transfer and biomedical start-up process? Conclusions: A technology transfer entity provides the means to establish a platform where an entrepreneur can build its own human capital, structural capital, and relationship capital. The forms of capital interact and thus create value, herein considered as innovation capital.

Ideon Innovation-kuvös för nystartade företag

Vår forskningsfråga var att utreda huruvida inkubatorn på Ideon Innovation ger incitament för tillväxt för nystartade innovationsföretag. Vi börjar att fastställa om det är tillväxtföretag som håller till på Ideon Innovation, sedan undersöks i vilken mån denna tillväxt beror på hjälpen från forskningsparken. För att uppfylla uppsatsens syfte har en kvantitativ metod samt en abduktiv strategi valts. Primärdata har sitt ursprung i en enkät- undersökning av företagen som befinner sig/har befunnit sig på Ideon Innovation. Sekundärdata består främst av övriga institutionella avhandlingar om tillväxt samt forskningsparker.

LSD - Hallucination eller flödeseffektiv innovation

Increased competition in the IT industry has sparked a need for developing faster innovation processes with more predictable output. One of the biggest issues when it comes to achieving a faster flow through the innovation process lies in managing its high degree of variation. Proposing a solution to this problem, Lean Software Development (LSD), was developed to provide a framework for how IT companies should organize its software development process to achieve increased speed and quality. This study examines to which extent LSD, as a set of values, principles, methods and tools, can be used to improve flow efficiency in the innovation process. A case study of a multinational IT company was made by conducting ten semi-structured interviews with current employees.

Bevingad service? : En fallstudie av företaget Ving och dess kunder

The purpose of this thesis is to compare if a charter company's attitude and vision of service can be reconciled with the attitudes and visions that the customers have in the same area. In order to carry out the study a qualitative approach is used. The data has been collected by interviews, focus groups and observations. The framework is theories on the subject of customer satisfaction, quality of service at customer meetings, Self-Service technologies, quality assurance and gap in service.The study has concluded that the approach to service is relatively equal between the company and customers, but the future visions differ. Focus group participants have been thinking bigger and further into the future, while the company focuses more on specific functions.

Kundlojalitet i tjänsteföretag

Since companies have realised the importance of customer loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer loyalty in service companies. The theories we have chosen to consider are customer loyalty, service quality, service guarantees, affinity marketing, loyalty programmes and customer clubs, the customer in focus and other factors that influences customer loyalty. To find out how service companies are working with cus- tomer loyalty, we have conducted a case study within three service companies. Our findings are that customer loyalty has a significant importance for the companies we studied. Quality and personnel were the factors we found had the greatest impact in service companies concerning customer loyalty.

Innovationsupphandling : Innovationspartnerskap, ett upphandlingsförfarande med genomslagskraft genemot befintliga förfaranden för upphandling av innovativa lösningar?

The frequency of innovative procurement is currently very low in Sweden. Innovative procurement is to procure unknown solutions to a defined problem or need for which it sometimes has not yet been established on the market.  Current Swedish procurement legislation does not prevent innovation procurement, however, it limits official authorities to actively work with innovative companies to develop new solutions. Furthermore, some conflicts arise between the Swedish procurement legislation and the basic principles concerning public procurement developed under EU law, which must be considered in all procurements. Additionally, there is not a specific procurement procedure designed for innovative solutions in the current legislation.On the 15th of January 2014 three new directives on procurement rules were adopted with the general objective to simplify the procurement process and to make the whole system more flexible. A new procurement procedure has also arisen called innovation partnership.

Inkubatorns roll : En studie om Uppsala Innovation Centre och dess samarbete med nystartade företag

Syftet med denna uppsats är att undersöka hur inkubatorn Uppsala Innovation Centre (UIC) arbetar med nystartade företag. För att uppnå detta har företagens etableringsprocesser och de hinder de stöter på under denna process studerats, för att sedan analysera hur UIC arbetar för att överbrygga dessa hinder. Uppsatsen bygger på kvalitativa intervjuer och en enkätundersökning med företag som samarbetat med UIC, samt en kvalitativ intervju med UIC:s VD Per Bengtsson. Slutsatsen är att UIC är en välfungerande och uppskattad inkubator, deras största förtjänst är att de med sitt affärscoachprogram lyckats hålla en hög flexibilitet som ger dem möjlighet att anpassa sig efter de olika företagens behov..

User innovation på brand communities : en studie av salesforce.com

Bakgrund och problemformulering - Vi har valt att studera och analysera i vilket avseende det sker user innovation på ett forum skapat av företaget Salesforce. Forumet är ett brand community för användare som utvecklar Salesforce tjänster. Frågeställningarna behandlar om det sker olika typer av user innovation och vad det är som driver användarna till att innovera på det forum vi har valt att studera. Vår studie syftar till att bidra med en bredare kunskap och förståelse kring ämnet då det finns begränsad forskning kring user innovation inom online brand communities idag.Teori - Begreppet brand communities förklaras utifrån Muniz och O?Guinns (2001) synsätt som innebär att ett online brand community är en samlingsplats på internet dedikerat till ett specifikt varumärke.

Toleranszon och kundtillfredsställelse i tjänsteföretag

The aim of this thesis is to describe how service companies through adjustment of the customer?s zone of tolerance can influence customer?s perception of the service during the processes of service delivery and create customer satisfaction. The method used was case study approach utilizing personal interviews, which were conducted at two service companies. The study showed that the aspects of the service that have greatest importance for the customer?s assessment of the service and customer satisfaction among others are personal treatment and that personel behave in the way that makes the customer feel itself taken good care of and unique.

Internationalisering av innovationer : innovationsföretags möjligheter under en internationaliseringsprocess

The purpose of this study is to identify a successful way of expanding a business on a global market, focusing on innovation products. An analysis was also made to see how internationalization theories are useful in businesses with innovation products. Four companies have been interviewed where two of them have innovation products (Proline AB and Q-Med AB) and the others are widely successful in exporting to a global market (Safegate Group and Weda Poolcleaners AB). Furthermore four interviews have been made with support organizations that have great experience in helping companies in this area (Svenska Uppfinnareföreningen, Almi Företagspartner AB, Exportrådet and The Swedish-American Chambers of Commerce).One of the results that can be identified is the diverse view and will to expand the business. The inventor often has a born global strategy in mind whereas the helping organizations rather expand step by step and only to one country at a time.

Nätverk och öppen innovation: ? En analys av innovation i samarbete över företagsgränser

The purpose of this thesis is to analyze and identify a selected number of key factors in successfully implementing open innovation. More precisely, it looks at how value is maximized using open innovation practices. The scientific approach taken is based largely on the network perspective, which puts relations to other companies in focus. An extended view of the resource based view (RBV), different from the traditional one by taking also external resources into account, is in addition central to understanding the use of external resources to create internal value. The two main research questions strive to look at how the company locates relevant partners and what the relations that are established with these partners should look like to get the most of open innovation.

Innovationskultur: utmaningar, åtgärder och paradoxer

Ett företags organisationskultur erkänns idag av många som en viktig faktor när det handlar om att skapa innovationer i en industriell kontext. Anledningen till detta är att organisationskulturen utgör den grund av gemensamma antaganden och värderingar sompräglar beteendet i en organisation. Många författare har undersökt samspelet mellan organisationskultur och innovationsförmåga och vissa har också gjort försök att beskriva hur en organisationskultur som stödjer innovation bör se ut. (se till exempel Kanter, 1985 och Martin & Terblanche, 2004)I denna uppsats presenteras och jämförs olika parametrar, som typiskt sett sägs ingå i en organisationskultur som stödjer innovation, på tre fallföretag i en gemensam koncern. Likheter och olikheter identifieras i företagens tillvägagångssätt och dess effekt på kulturen, varpå rekommendationer lämnas angående hur företagen vidare kan agera för att öka förutsättningarna för innovation i organisationen genom kulturstyrning.Uppsatsen diskuterar också, utifrån fallföretagens situationer och medarbetarnas uppfattningar, huruvida det verkligen går att generalisera bilden av vad som är en innovationskultur på alla företag.

Tjänstekvalitetens inverkan på kundlojalitet : när en tjänst går från att vara avgiftsfri till att bli avgiftsbelagd

Title: The impact of service quality on customer loyalty - when a service changes from being free to become surcharged Authors: Carl Johan Olsson, Marcus Johansson and Victor Carlsson Supervisor: Hans LundbergCourse: Bachelor thesis in business administration, 15 Credits (15 ECTS) Keywords: Service quality, customer loyalty, price movementPurposeThe purpose of this essay is to increase the understanding if the perceived quality by the service users correlates with a future loyalty to a service when it cease from being free, to become charged.? Does the perceived quality of a service by the service users affect a future loyalty to a service, when it cease from being free, to become charged?MethodIn this essay we have chosen to implement a quantitative research method based on a survey. This choice was made in order to reach a sufficient large amount of service users and empirical data to answer our problem.ConclusionsAccording to the theory, customer satisfaction can be expressed through a comparison between customer?s expectations and the experience of using a service, and there are also positive correlations between service quality and customer satisfaction. Additionally, loyalty is based on service quality and customer satisfaction.

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