First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

The securities market was to undergo a major change with the entry of MiFID I in November 2007. EU´s establishment if the directive sets high standards for investment firms to establish internal guidelines in accordance with MiFID I. As right now, the securities market is facing further change with the proposal for MiFID II.MiFID II seeks to overcome MiFID I´s shown deficiencies. The greatest need for change are the rules that secure investor protection, with specific focus on regulation on information service from investment firms to customers. This essay deals with the rules on information service enacted in MiFID I compared to the changes presented in MiFID II to investigate whether the changes could strengthen investor protection as desired.MiFID II is a more detailed framework than its precursor.

Det senaste århundradet har konsumtionen växt och det handlas mer än vad människan behöver för sina grundläggande behov. Då det finns fler företag som erbjuder samma sorts varor och tjänster leder detta till att det är många som konkurrerar om samma kunder. Det är då viktigt att som butik kunna erbjuda något utöver det vanliga för att bli mer konkurrenskraftig. Ett sätt kan vara att erbjuda kunden en god personlig service som enligt många marknadsförare kommer att bli ett mer betydelsefullt konkurrensmedel i framtiden. Grunden till bra personlig service är att säljaren sätter kunden i fokus och utgår ifrån dennes önskemål och behov. Syftet med uppsatsen var att finna svar på vår problemformulering som är hur stor påverkan den personliga servicen har på kunden, vidare om det leder till en långvarig kundrelation.  Med denna uppsats vill vi att butikspersonal ska få en ökad förståelse för vad kunden efterfrågar gällande personlig service, vilket även kan stärka butikens ställning gentemot konkurrenter.

Risk management has become a key ingredient for businesses all over the world. High Reliability Organizations (HRO) has distinguished themselves as experts in this area. By continuously focusing on improving their ability to manage risks they?ve been able to successfully avoid catastrophes in environments where normal accidents can be expected due to complexity and risk factors.The aim of the thesis is to improve the risk management at Apotekens Service by applying theories from HRO and safety culture. In July 2009, following the re-regulation of the Swedish pharmacy market, Apotekens Service AB was appointed national pharmacy infrastructure supplier for the Swedish health care system.

 ABSTRACT  Nature of essay:                C-level, 15 pointsPage count:                        47Title:                                   The last way out?-A qualitative study of psychiatric staff and service users attitude to electroconvulsive therapy (ECT).Author:                              Hanna Nilsson Purpose: The purpose of this study is to investigate attitudes to electroconvulsive therapy (ECT) of professionals and service users within a user organization ? Riksförbundet för social och mental hälsa. (RSMH)Questions: Does the psychiatric staff believe that there are preconceptions about electroconvulsive therapy? What motivates service user?s choice of electroconvulsive therapy? Do the psychiatric staff and the service users think that the positive effects of ECT can outweigh the possible negative side effects?Method: Qualitative study. The study is based on interviews with psychiatric staffthat works with electroconvulsive therapy (ECT), and with services users who have received electroconvulsive therapy (ECT).Results: The result showed that the psychiatric staff feels that preconceived ideas occur about the treatment of ECT, and that it is affecting their approach to work.Service users motivate their choice by how bad they felt under the depression, and that ECT was their only choice left, that´s why psychiatric staff suggested the treatment.The positive effects of ECT outweighed the possible negative side effects because life is something you value higher than any memory loss and when there is currently no treatment having a similar efficiency.Keywords: Electroconvulsive therapy, Attitudes, Side effects, Experience, Patients, Professionals.

Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

The objective of this project was to develop the visual identityof Halleluja, a brand new booking agency representing approximatelytwenty minor artists within a wide range of contemporarymusic styles.The outcome has been applied to business cards and awebsite yet to be produced. To attract the audience and differentiateitself from other booking companies, Halleluja featuresa minimalist design that speaks of dedication, breadth ofgenres and exclusive taste. Although my sketches have beenapproved by Lars Olsson and Erik Sundfeldt, the co-foundersof Halleluja, I have had the privilege of working quite freely andstarting from scratch, since there was no earlier work done onthe company.Some of the issues I have faced during my process wasabout finding the right tone of voice in type and colour, ordealing with the semantics of the corporate name (meaning»praise the Lord«). I?ve also been struggling to come to termswith my own self-censorship and my slighly suspicious view onbranding..

The objective with this project was to design a new lifting aid connected to toilet chair.A questionnaire distributed at three homes for aged people indicated that there was an interest in a mechatronic lifting device.Since existing products have limited tilting functionality, the new design was chosen to introduce lifting by motorised tilting of the sitting platform. The mechanical construction was analyzed based on a maximum load caused by a person with weight 160 kg. Two linear actuators were used to control the tilting/lifting of the sit ?place, making standing-up easer.Finally, 28 persons tested the new lifting device and gave their impressions. Many appreciated the safe, stable lifting speed.

This diploma work has been conducted for the consulting company Ramböll inUppsala, Sweden with the purpose to perform a study with the calculation programFEM Design 9.0 made by Strusoft. The aim has been to find out if it is possible to gainadvantage by utilizing more advanced 3D software for design calculations, instead ofthe traditional methods currently used in construction works.The method of approach has been to model an existing warehouse building with theprogram FEM Design, and then compare the results with those attained with FrameAnalysis and hand calculations. These results are then analyzed. An evaluation is maderegarding to what benefits can be achieved using a more advanced 3D-model.The results of the study show that the differences between the methods are not ofany significance with regard to the design of the steel frame. However in morecomplex materials such as reinforced concrete, the differences become more notable.The conclusions drawn by the authors of this study into FEM Design are that theeducation requirements of the program are higher than for simpler programs, whosepurpose are solving predetermined problems.

Swedish and international research indicate that many measures made by social services, concerning children and adolescents who are taken from their homes to an institution, are interrupted prematurely for different reasons. The word "breakdown" is used when a measure granted by the social service is broken before the projected time has passed. Research concerning how social service employees are influenced by measures being interrupted prematurely is very limited. The aim of this qualitative study is to examine how social service employees in Malmö are influenced by the premature interruption, "breakdown", of measures concerning children and adolescents who are taken from their homes to an institution. The theoretic basis for the study is Symbolic interactionism, especially the theory of Stefan Morén concerning conditions for change.The study is based on interviews with social employees, relevant material from research in this field and an examination of the theoretical basis.

Denna uppsats beskriver min designprocess, från uppdrag till den färdiga produkten. Uppdraget har varit att göra en artefakt till Boda Borg i Karlskrona. De vill ändra uttrycket i sin korridor och jag har designat ett koncept som kan förändra korridoren till att bli mer lekfull och kreativ, samt försökt få in in företagets identitet mer i inredningen.Vidare beskriver jag min process där jag utforskar vad lekfull design är, samt hur jag har kopplat tv-spel till att bli inspiration åt ett inrednings-koncept för Boda Borg korridorer.Detta följs sedan av att jag har designat en sittmöbel med inspiration från Nintendo 8-bit och med hjälp av min syn på lekfull design. Jag har använt mig av olika designmetoder och mycket skissande för att komma fram till form och färg på möbeln. Jag har tänkt på hur den ska placeras i samman-hanget.

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

In this paper we explore the relations between context and feedback generated in three user-centered evaluations of a flash-based game. Whether it?s the social context, the physical context or the degree of intrusion from the evaluator, they all contribute to the quality of the feedback received. The selection of test subjects is a narrow process, which gives the above mentioned factors different meaning. Contextual factors have shown to influence the feedback given within both usability and user-experience.

Art directing i en digital kommunikationsbyrå och att arbeta heltid eller deltid som konstnär är två yrken som har en sak gemensamt. I egenskap av professionella roller har de en nyckeluppgift de måste uppfylla ? att vara kreativa. I denna uppsats fokuserar vi på den kreativa processen vid generering av idéer i områden av digital media och konst för att se om det finns tydliga skillnader eller likheter i hur kreativt arbete för sig inom båda områden. För att jämföra den kreativa processen mellan de två parterna har vi gjort flertalet intervjuer och observationer med yrkesverksamma konstnärer och art directors.

Cloud computing is a new buzzword within the IT-industry, and introduces a whole new way of working with IT. The technique delivers web based services, which results in that the user no longer needs to install an application locally on a computer. Since the application no longer needs to run on a local entity, but in a datacenter located on a service provider, the users no longer need any specific hardware more than a computer with an internet connection. Cloud computing also offers IT-infrastructure and development environments as services, these three service types is better known as cloud services. Through the usage of different types of cloud services, the need for maintenance and hardware is significantly reduced.