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3655 Uppsatser om Service Dominant Logic - Sida 61 av 244
SMS-Lån : En kvalitativ studie av lånemarknaden
In this essay, we examine the new form of loan which is called ?SMS-loans? which is in understanding terms ? ?text message loans?. This was established in Sweden in 2006. Income-loans are fast loans taken during a short period, usually up to 30 days. Costs which are additional to the loan are interest and fees.
Värdering av kundrelaterade immateriella tillgångar
For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.
Transit Objekt
Transit Objects In the Master Essay I argue around two existing levels in the works presented at the graduation exhibition. On the one hand, it is about influence; on the other hand it is about the phenotypes of purpose-ness. In the introduction, I describe the relationship between the shapes that I have come to call Transit objects, and their on the one hand ideological superstructure; on the other hand, the different aspects of their shapes regarding the imitation I, in creating the objects, performed. In the case with the objects shape-aspects, I stand on the thoughts that I found during my bachelor's work, that is, to express the phenotypes of purpose-ness.When it comes to influence, I speculate about how linguistics, and particularly a branch called neuro-linguistics, illustrates how the arguments that make up our world can be transformed. I use a meta-model and a conversation model as a tool to illustrate this. When I, like that, illustrate the plasticity of meaning, and cognition, I note Catherine Malabous taught (in her book What Should we do with our brain?) on the plasticity of the brain in relation to the neo-liberal systems of capitalism. She argues for how the brain has come to stand model for the organization of different types of networks. I hint the link to a future scenario where the desire to influence takes new forms and uses the latest brain research challenges, more specifically the use of ultrasound for the treatment of pain and other similar conditions. This also can be used as generating various types of seizures, pleasant or unpleasant.
Konsten att svälja sin läsare : En analys av August Strindbergs roman En dåres försvarstal
This essay analyses the act of reading August Strindberg?s novel En dåres försvarstal (A Madman?s defence). It reveals the writer?s motif and purpose with the text and it shows how a certain interpretation of the text is crucial for the writer?s intentions to become reality. But it also shows how this interpretation is threaten by several, both intertextual and extratextual, thematically and structural, factors.
Att finna balans : balansen mellan fakta och fiction
Denna uppsats är en stilistisk undersökning av Kerstin Ekmans roman Rövarna i Skuleskogen (1988) genomförd med hjälp av systemisk-funktionell lingvistik och dess analysmodeller. Uppsatsens fokus är tudelat: dels undersöks hur Ekman presenterar en bild av döden och hur den varieras, dels studeras hur Ekman använder dialogen för att förmedla att huvudkaraktären blir mer och mer mänsklig. Detta görs genom en transitivitetsanalys och en interpersonell analys. Uppsatsen visar att döden i Rövarna i Skuleskogen tidvis presenteras som ett fenomen med många mänskliga drag: han är av manligt kön, kan utföra fysiska handlingar och vara mentalt, men inte verbalt, aktiv. Det finns en korrelation mellan dödens frekvens, aktivitet och personifiering. I dialogen märks framför allt karaktärernas inbördes maktrelation tydligt, och resultaten visar att huvudkaraktären Skord tillåts vara mer dominant närmare slutet av romanen..
Myten om Governance En studie av den nyliberala normen och välfärdsstatens förfall
The thesis of this essay is that the concept of governance is a product of the neo-liberal dominant ideology and that the implementation of governance ideas will lead to a weaker nation-state. Using critical theory the essay constructs an ideal type of neo-liberalism and compares its core values with these of the governance concept as treated by the main literature in the area. The essay then focuses on the issue of the state, and discusses whether the changes leading to a demand for governance have actually weakened the state. Furthermore, the essay presents the practical use of the term governance in the EU and Sweden and problemizes the changes that the neo-liberal domination has led to in terms of power and democracy. Finally the essay discusses alternative views on the changing role of the state.
Cupsystemet : En kvalitativ fallstudie av en mobil webbtjänst
The thesis describes the following main question: Will the administrative labour during football tournaments be made easier with the help from a mobile web service or will it convey to unnecessary extra work? To be able to give a good and qualified answer to this question, the thesis will in the beginning describe how the technique for such a system might look like and also describe the existing administrative moments during a football tournament, this is too give the reader a deeper understanding for further reading. The thesis then goes on to describe a concrete system which is tested on three football tournaments. On the basis of the tests, interviews and through analysis of these the thesis will be able to answer our questions. The result which we present in the thesis have unfolded through testing of the system on three chosen football tournaments.
Anpassning av VOD-tjänster för breda barnmålgrupper : EN ANVÄNDBARHETSUTVÄRDERING AV BARNPLAY UTIFRÅN MÅLGRUPPEN 3-11 ÅR
This thesis contains a usability evaluation of ?Barnplay?, a Swedish video-on-demand service targeted at children. The objective of the study was to identify usability issues in the video service and to develop measures on improving the user interface, with special focus on adaptation to the broad target group of 3-11 year olds.The study was conducted by first mapping established practices in designs of VOD-services targeted at children, followed by interviews and usability tests with children between 2-11 concerning their use of ?Barnplay?. Based on the initial data collection, a prototype was developed and then evaluated by usability testing and A/B-testing.The main conclusion of the study is the need of better individual adjustment of the video content selection to better appeal to different age segments within the target group.
Indelning av trakter inför gallring på Holmen Skog : en utvärdering av svårigheter och möjligheter
A common goal in practical forest management is to maximize the yield, measured in economical terms. When a forest stand is thinned a so called inoptimality loss can arise due to non-optimal decisions. This means that the selected management schedule results in a lower net present value than the optimal one which lowers the profitability for the forest owner. Holmen Skog uses the term tract which means an aggregation of stands made before a management action. A tract should be delineated in different tract parts in connection with pre-thinning planning if there is different bearing capacity within the tract, different thinning grades should be used or if the tract contains a weaker part that should not be thinned.
Sambandet mellan andlighet och utbrändhet - en jämförande studie av beroendebehandlare i kriminal- och beroendevård
Religiositet och andlighet tycks ha samband med fysisk och psykisk hälsa. I uppsatsen undersöks sambandet mellan andlighet och utbrändhet, två grupper behandlare jämförs och mätegenskaper hos skalorna Spirituality, Religiousness and Personal Beliefs Field-Test Instrument (WHOQOL-SRPB), Spiritual Involvement and Beliefs Scale (SIBS), Maslach Burnout Inventory ? Human Service Survey (MBI-HSS) och Utbrändhet i arbetet (UA) undersöks. Studiedeltagarna var 38 programledare för kriminalvårdens tolvstegsprogram och 39 behandlare i ett psykoterapinätverk inom beroendevården (svarsfrekvens 61,5%). Andlighet korrelerade med personlig prestation (personal accomplishment; r = 0,315, p < 0,05).
Att producera en text i grupp : En studie av rollfördelning och process hos några gymnasiestuderande i spanska som främmande språk
Detta är en uppsats baserad på en kvalitativ metod som behandlar dictogloss som samarbetsmetod i klassrummet och en undersökning kring processen och rollerna samt skillnader och likheter mellan några grupper på en utlandsskola, svensk gymnasial friskola i norra Sverige och en svensk kommunal gymnasieskola i norra Sverige. Samarbete visar sig bero på vilka sociala roller informanterna får/tar och för att processen ska vara gynnsam är det viktigt att förhandling mellan eleverna sker. Vem i gruppen som får vilken roll har många komponenter, men makt spelar stor roll för vem som är dominant i gruppen, om den rollen tilldelas. Resultatet visar att en person kan växla mellan olika roller och att expertrollen inte nödvändigtvis behöver tilldelas den mest dominanta..
Demokrati och vetenskap - ett problemfyllt förhållande
What role should science play in democracy? Political scientists often assume that it is possible to demarcate between ?instrumental? and ?moral? knowledge, and argue that citizens and/or politicians should use their moral knowledge to agree upon political goals and then apply the instrumental knowledge of scientists to achieve them. This straightforward view is challenged by writers in science studies, who identify three major problems in the use of science in democracy: uncertainty, risk and hidden values. They suggest that these problems could be solved through citizen participation.In this essay I perform an analysis of the internal logic of their suggestion. Is it likely that citizen participation enhances the democratic decision making process so as to reduce the problems? The internal analysis shows that it is rational to advocate citizen participation by reasons of legitimacy.
Den lyssnande demokratin - En studie av kommunalpolitikers syn på den svenska demokratin
Local politicians are key actors in the democratic system and their ideas concerning democracy plays a central role in local democratic politics. The study's point of departure is the notion that local politicians are dependent of coherence between practice and theory concerning democracy and in the study of their ideas we acquire knowledge about the democratic practice.This study examines the local politicians? view of Swedish democracy and explores the logic of the discourse that makes statements concerning democracy possible. Twenty local politicians have been interviewed and from the material a discourse have been established through the use of formulation of problems and cause, nodal points and chains of analogy which is compared with democratic ideals.The study comes to the conclusion that a hegemonic discourse exists, in which central nodal points are representative and listening. The idea of the representative system is hegemonic and is based in the liberal democratic ideal although the view of the citizens rather can be traced to the radical, communitarian and deliberative ideal.
En studie om ett bibliotekssamarbetes gemensamma arbete kring resurser : HelGe-bibliotekens resursfördelning
This bachelor thesis explores the library collaboration "HelGe-libraries" goals, guidelines and strategies for their resource sharing of library books and digital resources. The questions asked were: What does the resource sharing look like when it comes to media and services? What goals and guidelines do they have for the resource sharing? What common strategies do they have for the resource sharing? What challenges have they encountered with resource sharing and how have they dealt with them?The theoretical framework consists of Jennifer Rowleys theory of innovation strategies for libraries and Rosabeth Moss Kanters theory on the art of alliances. The method used to collect material was interviews and document analysis. Four informants were interviewed.My study concludes that the "HelGe-libraries" has formulated goals for their resource sharing and that the resource sharing is connected to their goals.
Den psykosociala arbetsmiljöns betydelse för det sociala arbetet : En kvalitativ studie av socialsekreterares upplevelser
The study aims to gain insight into how social workers perceive their psychosocial work environment and examine whether this effects the performance of their duties. The study mainly addresses the shortcomings of the psychosocial work environment of Social Services and the implications it entails for social workers health and wellbeing. The psychosocial work environment includes physical and psychological factors therefore the study's interpretive framework consists of organizational theoretical and social psychological concepts and previous research on the subject. We examined the organizational and social psychological connections to social workers perception of their work environment with a qualitative approach. The empirical data was collected through interviews with four social workers in a municipality in central Sweden using a semi-structured interview guide.