The aim of this study is to look at the identity of the public library, and to examine one way to make the identity of a specific library strong. PUNKTmedis is a newly opened library in Stockholm, aimed solely at people between 13-19. The question to be answered was: How can it affect the image of the public librarys identity when you aim the activity towards a specific user group? To answer this question, the qualitative method of case-study was used. Five interviews were carried out, with representatives from three different groups: users, politicians and librarians.

The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.

Title: Music and adult identity: A study of how students at Malmö Academy of Music look upon their identity from a musical point of view. This study is about adults and how they look upon their identity from a music perspective. I have interviewed four students between 26 to 29 years old at the Malmö Academy of Music. The purpose with my study is to examine how music has affected the identity of the students as adults and to see if their identity still is affected by music. The interviews have then been analyzed and compared with existing research in this matter.

The purpose with this essay has been to describe and understand why youth community service became a penalty in Sweden. The political discourse in which youth community service was established has been analyzed with Laclau & Mouffe´s discourse theory. A social constructivist onset and a discourse analysis were the methodological tools of the essay. The result is two folded. Youth community service was created to strengthen the constitutional state, combined with high beliefs of the social services competence.

 This essay is about a little community in Sweden where the identity as a citizen of Vadstena expresses itself in different ways, whether the individual has immigrated or has been living there for generations. It is also about those processes and structures creating an experienced alienation and an equally strong expressive perspective from within. How does the social construct appear to those who want to be integrated, and for those who are supposed to integrate the immigrants?.

This study aims to describe the conditions, of which some youths who live in a segregated area in Sweden, see as important for their development of an identity. The study have been conducted in a manner where we put the youths own words in focus. The youths are in charge of deciding what they regard as important for their own development of their own identity. In this study we assume certain contexts, of which we base the study. These contexts include the society, the urban districts, the school, the family, and the language.

In order for any society to exist there must be a sense of belonging. In other words "We" need to be made distinctive and differentiated from "the Others". The aim of this thesis is to examine the processes behind the making and upholding of collective identities and the consequences of doing so. Theories regarding stereotypes, enemy images, power over the discourse and glocalization have therefore been applied to an empirical example in the form of a case study.The study is made on the municipality of Laxå in Sweden. Representatives on assumed key positions have been interviewed on their and Laxå's inhabitants views on the asylum seekers in the community between the years 1986 and 2005.Yet another aim of the thesis is to examine the possible connection between the perceived collective identity and the decision to close down the asylum facility in Laxå.

What can make us identify ourselves with places? Why do we feel stronger for certain environments? Is it possible to change the identity and how can we do it? What exactly is building identity on a site, what elements it is safest to hang on to when the wind of change is blowing? In this paper, I?m going to discuss the subject identity in different ways and from different angles. Important questions I have had, has been how to analyze a site and what is the importance of identity and the possibility of changing it?The first part of the paper aims to provide an introduction to the concept of identity. I'm giving a short explanation of what identity is and how places relate to identity.

This essay discusses the Nordic region Bohuslän the decade after it became "Swedish" in 1658, during what I call the region's "transition period". The wide cause of the study is to show how the traditional understanding of this state shift (and of state shifts in general) need to be problemized and understood in the light of the state conditions of Early Modern Europe. By examine court protocols from the local-court of Orust and Tjörn (one of five local courts in contemporary Bohuslän) and the local noble's writings to the Swedish parliament, a tricky mixture of references to different territories gets observed and analyzed.To approach the difficult identity problems, I have assistance in Peter Sahlins' conclusions from his study of the French-Spanish borderland during the same period. Especially helpful are his identity schemes by which he (inspired by the Norwegian anthropologist Fredrik Barth) supposes that each identity originates from a counter-identity. This study ends up in an attempt to reconstruct the landscape of identities and counter-identities found in the sources, according to professor Sahlins' schemes.

AbstractThe aim of this study was to examine whether there are differences in Sense of Coherence between people in monotonous and non ? monotonous jobs with regard to birth order. In this present study, 89 individuals from three different working organizations participated, of which 51 (57, 3 %) of them were men and 38 (42, 7 %) women. The results showed that in varying occupations, firstborn children showed a higher level of Sense of Coherence. In monotonus jobs, middle children prove to have the lowest level of Sence of Coherence.

A new visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear visual identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the visual identity becomes part of the competition with other products and stores.The base elements in a visual identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent visual profile..

The aim of this essay was to investigate the effects of adopting a site to the UNESCOs World Heritage List. Thefocus laid on the example of the Decorated Farmhouses of Hälsingland, which was the most recent Swedishadoption. With the question of impact of the World Heritage List in mind, the region of Hälsingland became themain focus. The study was made with particular focus on Gästgivars, a farm located in the municipality ofBollnäs, to which the theory of social life of things was applied. The result of the World Heritage was, in the caseof Gästgivars, an increase of the cultural value and social status.This case study has shown that the impact of the nomination has not been immense, but suggests that longtermeffects can show.

Can we harm future people? According to our commonly used contractarian theories, it seems we cannot. This is because our actions of today not only influence what they are supposed to influence, but also who mates with whom and when, and thus which particular persons will ever live in the future. Had we not performed a particular action, the future people born as a result of that same action, would not have been born. It therefore seems they cannot reasonably reject our actions.

The aim of the thesis is to illustrate how a group of community policing officers makes themselves relevant to their community, this in relation to wider organizational circumstances and exterior structures of society. Earlier research on the subject tells us that community policing can be proactive and crime preventing in such a way that the confidence and trust in the police is increased. Research is also making clear that proactive police work is hard to measure and evaluate, which is why my contribution to the field is to explore how this effects the way the police officers in Bergsjön, Gothenburg is making themselves relevant and the way that they see themselves as community policing officers. The relationship police ? community will be regarded as how someone treats their audience, attentive to its feedback, in order to get ones message out, in this case confidence and trust in the police, under influence of the audit society.To achieve the aim of the thesis, participating observation was chosen, to experience the police officers everyday work.

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