This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.

Thesis purpose: This thesis will through a case study of a recently rebranded bank ?Jyske Bank?, seek to research deeper within the field of service sector rebranding. The internal communication used in connection to the rebranding, will be analyzed in order to investigate what initiatives Jyske Bank?s organizational leaders launched to implement the rebranding and furthermore whether the initiatives have worked. The research questions are: - What are the critical initiatives behind the re-branding process, and have these initiatives been successful?- Furthermore, to determine the success: To what extend does the intended image, created by the organizational leaders of Jyske bank, in relation to the rebranding, correlate with the identity held by the organizational members? Methodology: This thesis employs a mix of quantitative questionnaires and qualitative semi structured interviews.Theoretical perspectives: Corporate rebranding framework (Daly & Moloney, 2004) and a conceptualization of the employee branding process (Miles & Mangold, 2005)Empirical data: The empirical data was collected from in depth interviews with management and questionnaires from employees.

Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable lifestyles.

In this paper, I design a new concept for a patio at Hotel and Restaurant Villa Anna in Odinslund, Uppsala, Sweden. Through this design, I examine how urban farming can thrive in a restaurant-context. The purpose of the design is to give the visitor a sense of the core values of the cuisine and to strengthen the sense of place by storytelling. My methods are comprised of a literature study on urban farming and storytelling as well as a discussion with the res-taurateur Rafael Löfstedt. I create a story of the place by examining its historical background and connect it to the current philosophy of the Villa Anna restaurant.

Vilket motiv och vilken metod som används för att bevara ekosystem, växt- och djurarter har skiftat under olika epoker. Idag skyddas naturreservaten genom mer eller mindre lyckade metoder, och för att lyckas behövs olika faktorer uppfyllas. I skogsreservatet Thuma i Malawi arbetar en ickestatlig organisation med att bedriva ett naturvårdsprojekt med syfte att rehabilitera områdets ekosystem. Fokusen, i denna deskriptiva studie har varit huruvida den historiska utvecklingen inom naturvården, från stängsel och utestängande till involverande och deltagande, mot Community-based conservation, har fått genomslag i naturvårdsförvaltandet av Thuma samt hur dessa strategier påverkar befolkningen runt reservatet. Genom observationer och intervjuer med bland annat by-överhuvuden, reservatarbetare och företrädare för förvaltarorganisationen har situationen i och kring reservatet kunnat kartläggas.

Library and information science (LIS), being a research area characterized by theoretical discord and definition disarray, provides an interesting field of inquiry. Its content, boundaries, scope and superior identity are not clearly stated. This Master s thesis focuses on a thus far unexplored perspective on the discipline: a conceivable statistic and causes- and- effect relationship between the LIS students appreciated identification with the superior identity of the discipline, and the chosen vocational direction within the field. This relationship is examined through testing a working hypothesis on the results of a major quantitative questionnaire survey. The theory behind our research derives mainly from Thomas Kuhn and Richard Whitley.

This thesis analyses how romanies look upon schooling and how they reflect upon the possibility of getting an education. Many inquiries relating to romanies have been published in Sweden but very few are based on fieldwork among romanies. The aim of this thesis is therefore to through fieldwork focus on how romanies themselves look upon their educational situation.The main questions for this study are: How is the image of romanies as a problem constructed in school? How are romanies separated from other students? How is the interplay between romanies and school representatives formed? How do romanies look upon the possibility of getting an education and does their perception differ from the usual official apprehension?An important conclusion concerns how social workers and teachers continuously categorize romanies as different. The group is constantly differentiated from other ethnic groups and is often the target of integration projects.

This is an essay about how disabled young people look upon themselves and their handicap. The purpose of the essay was to illustrate how the identy and self-image of young disabled persons is formed during their youth, and also how they experience their handicap during this time in life when you compare yourself with friends and other significant persons.My questions were:1. In what ways is the identity and self-image affected by being handicapped?2. Which experiencies do handicapped young people have when it comes to how other people treats them?3.

The society has always tried to get rid of those who do not "fit in". They doesn't follow the normal behaviour and rules and have to be "dismissed". The community has developed different kinds of institutional care for individuals with dysfunctional behaviour. Those institutions are mental hospitals and prisons. Many of these institutions put the individuals in an extreme situation since they loses their independence and freedom.

The aim of this study is to investigate what kind of support unaccompanied children needs when arriving in Sweden, according to the staff that is receiving unaccompanied asylum seeking children in Sweden. The method is qualitative and is based on interviews and previous research. The result shows that the main subjects who were of interest from the interviews are elementary need, the support offered, security, ?parental gestalt?, education, leisure, obstacles in the work.All the interviewees describe young people's needs very different when it differs from person to person. The support children receive is the most important factor that unaccompanied children need to be developed and get a better and safer life.

The purpose of this study is to examine what view librarians have on reading promotion for adults, in particular reading circles, and in which way earlier experiences, education and competence form this view. To what extent, if any, do perceptions of professional identity influence the interest to carry out some kind of reading circles for adults?Our study is based on qualitative interviews with librarians, both those in charge of reading circles in libraries and those who are not. As theoretical starting point we have used Andrew Abbott's work on theory of professions and Jofrid Karner Smidt's thesis on literary preferences and different kinds of mediation of literature. For our analysis we will also use earlier studies on the subject to place our study in a wider context.Our conclusions show that the librarians in our study have an ambivalent view on their profession and professional identity.

 In his book Wittgenstein on Rules and Private Language (1982) Saul Kripke claims that Wittgenstein argues for a certain form of scepticism in his book Philosophical Investigations (1953), namely a new form of philosophical scepticism, a result of Wittgenstein´s idea of language as language games. Nihilism, scepticism of meaning or of concept, constitutive scepticism are other commentators´ different names of the same phenomenon. The philosophy of Wittgenstein accounts for how our words, including the words of mathematics, have no meaning and there are no a priori justified objective facts as to what I mean about a word. We follow the rules blindly and without justification. We are unable to find any facts against this proposal.

This paper is a literature review that examines how good mental calculation skills benefit pupils, which could work as a valuable learning tool for future teachers. The study addresses four key questions: ?What are the advantages of proficient mental calculations??, ?What strategies exist for mental calculation skills??, ?How can teachers accommodate their teaching to develop pupils? mental calculation skills?? and ?What has arithmetic looked like in different eras and what algorithms have been used??. Through literature searches in search engines, scientific articles were found, which formed the basis for the result segment. This was divided into two parts: A historical and a didactic overview.

Purpose/ Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person?s age.Material/ Method: Qualitative research method based upon focus group interviews with three different age groups and on litterature.Main results: The study shows that recievers create meaning from and identify themselves with celebrities in different ways depending upon wich age group they are a part of. Individuals who are between the ages of 15 to 18 are inclined to be inspired in clothing and food choices. 25 to 30-yearolds are sometimes inspired by celebrities? clothes but when it comes to the forming of their identity they look to their peers.

Detta examensarbete riktar in sig på arbetet och utvecklandet av en websida anpassat för onlinespelare. Websidan är gjord i Ruby on Rails, ett ramverk som baserar sig på programmeringsspråket Ruby. Det har en egenskap som grundar sig i att upprepning av programmeringskod inte skall behöva förekomma, detta för att underlätta arbetsflödet samt reducera problemen som ofta uppstår med för mycket kod Denna egenskap var något av det som inspirerade mig att fortsätta arbeta med ramverket, då jag använt mig av det innan, och på så sätt utveckla mina kunskaper i det. Min idé av att sammanställa en webbapplikation i ramverket kändes som den vettigaste formen att testa mina kunskaper genom, samt att göra något som jag kände saknades på webben ? en optimal sida för grupper av onlinespelare att träff as och diskutera i forum. Denna reflektion innehåller alltså min tankegång, min frågeställning, mitt arbetssätt, problem jag har stött på, lösningar på problemen och tidsplanering relaterat till detta ? mitt examensarbete för Webbproduktion på Blekinge Tekniska Högskola. Reflektionen innehåller också en ordlista som förklarar vissa termer som jag använder mig av i texten..