Syftet med denna studie var att försöka hitta de teser Min Volvo Magazine driver för att forma sin image. För att få svar på syftet har kritisk retorikanalys använts. Vad skriver Min Volvo Magazine om och vem är den tänkta målgruppen. Vem identifierar sig med budskapet och vem gör det inte och känner sig utanför ?Vi som kör Volvo gruppen? Huvudfrågorna var: Vilken image vill Volvo bli förknippad med? Och vad kan de retoriska valen som Volvo gör ha för effekt på identifikation respektive åtskillnad?Studien har använt sig av teorier som identifikation och etos.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.

In this study we examine five selected media organisations with different forms of productionplatforms that all appear in Stockholm's southern and western suburbs, which are part of themillion-construction project. Their stated ambition is to present an alternative image of thesuburbs than that found in mainstream media. They want to portray themselves instead ofconstantly being described by others.The purpose of the study is to gain a better understanding of the reason for the emergenceof these media, their visions according to the media producers themselves, and how theyrelate to mainstream media. The study is based on a theoretical framework that focuses ondiverse approaches of alternative media and the journalists' role in a democratic society.The wide data analysis from qualitative informant interviews, with small observations as acomplement, showed results indicating criticism against the misrepresentation of Stockholmsuburbs in mainstream media. Furthermore the results show that the overall dissatisfaction ofthis misrepresentation is one of the main reasons why the different media, which are bothrepresented by citizens and journalists, were founded.

What is the relation of image and word, of sentences and pictures? What kind of message does this combination produce when juxtaposed on a single material plane? And how do we read its ?infinite? relation? These are the questions at the center of this inquiry. My main interest concerns the exact nature of the relation between photographic images and textual elements of poetic language when these are juxtaposed in what I call Phototext poetry.The thesis calls into question the conventional reading habits of the conjunction of photographs and texts, and seeks to understand the more complex connections intrinsic to the relation image/word and its material and perceptual play in poetic works. Does a text always ?anchor? the multiple meanings of an image, as Roland Barthes argues? What if the alterations of an image could ?anchor? certain fractions of a poetic, polysemantic textual construct? Is a photograph indifferent to the visual, material permutations of texts that certain contemporary poetic practices produce?I discuss phototextual works and collaborations of various kinds, from Molin fontän [?Molin?s fountain?] (1866) over classic surrealist poetry to language-oriented writing.

The aim of this essay is to analyze six picture books from a gender perspective. Research and investigations shows that children's literature has a big influence on how young children understand norms and values related to gender identity. It is written in the Swedish curriculum for the non-compulsory school system that the pre-school should counteract traditional gender roles.In this essay, six picture books with stories that take place in a pre-school or a pre-school class are being analyzed. Two of them, according to their market strategy, challenges established gender norms. I have investigated if there are any differences between how the educator as a character and the pre-school are portrayed where a girl contra a boy has the leading role.

Det finns i dagsläget mängder av formaliserade systemutvecklingsmetoder, men det finns även företag som väljer att arbeta mer fritt efter erfarenhet. En aspekt som vi finner intressant är hur användandet av metoder eller avsaknaden av desamma påverkar ett företag ur ett profilperspektiv. Vi undersöker hur Know IT ECM i Malmö arbetar vid utveckling av system, för att sedan jämföra detta med hur deras image, identitet och strategi ser ut för att urskönja vad som är bra respektive dåligt. För att göra denna analys har CMM- och SAMM-ramverken använts som stöd. Datainsamlingen har mestadels bestått av intervjuer.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

I samband med att konkurrensen ökar inser företag vikten av att positionera det egna företagsnamnet som varumärke för att lyckas på marknaden. Syftet med denna uppsats är att undersöka hur företag internt använder sitt företagsnamn vid positionering. För att uppnå syftet genomfördes personliga intervjuer med VD, marknadsdirektör och produktionschef på AB Älvsbyhus. För att skapa en unik och svårimiterad position har det framkommit att företag är beroende av hur väl det internt lyckas med att bygga det egna företagsnamnet som varumärke. Studien visar att företag internt positionerar det egna företagsnamnet som varumärke genom att stå fast vid sin övertygelse om vad varumärket står för och förmedla denna bild till de anställda och intressenterna.

This thesis analyzes contemporary Swedish discourse on Russia, i.e. the ways Russia and Russians are perceived in Sweden today. After a summary of historical Western and Swedish perceptions of Russia, and a discussion about the treatment of these tensions within modern research, contemporary Swedish discourse is reconstructed based upon analytical articles in three major newspapers during the period 1992-2007. It is argued that the prevailing image of Russia contains the reproduction of old stereotypes and prejudices. The five major representations of Russia in contemporary Swedish discourse are: non-Western, unreliable, authoritarian, threatening and eternal, with the last one being a meta-representation functioning both as a representation of its own and a mechanism for the reification of the others.

The purpose of this essay has been to examine the public`s view of the Swedish eldercare during 2006. This study uses discourse analysis as a research method, the reference material has been articles from the newspaper Dagens Nyheter. The aim of the research has been to find central themes, conflicts and consensus in the discourse of eldercare. The analysis resulted in four main subjects which were based on four main questions; the questions of responsibility and execution, the question of contents, and the question of where the eldercare should take place. The analysis of conflicts and relations of consensus in the discourse of eldercare resulted in two different main views; the traditional and a more modern.

This thesis examines a sample of Pitted Ware pottery from the Gotlandic site of Ajvide in regard to the spatial and temporal relationship of the shards. Ajvide Stone Age site have been extensively excavated over the past 25 years and the most recent analysis of pottery was carried out by Inger Österholm in 1987 and new analyses of the material are therefore greatly needed. Pottery from three sample areas was analysed in regard to their distribution, decoration, fragmentation, part of pot and quality of the goods. To analyse the material in a contextual way a multivariate statistical analysis called correspondence analysis was used. Two areas denominated ?dark areas?, which Österholm defined previously, as possible ritual sites, and one reference area with mixed material were chosen for the analysis.

Introduction: Every year about 450 women in Sweden are diagnosed with cervical cancer, almost 200 die and thousands undergo surgery because of cell changes in the cervix. A HPV infection can lead to cervical cancer and therefor costs for the society. The implementation of a vaccination program against HPV is a way to avoid these costs. Aim: The study aimed to calculate the economic impact of the HPV- vaccination program for children in Sweden through a cost-benefit analysis. Method: In this analysis, status quo was compared with non-administration of the HPV-vaccine for the selected cohort of ten-years-old girls in Sweden.

Men and women in advertising - a study of the ads in the magazines Café and Elle is an essay in media and communication studies covering 15hp. The author examines what is considered masculinity and femininity in a variety of advertisements, and which products are linked to masculinity and femininity. Besides this, the author also examines the production of happiness, and how this may differ between men and women. Although stereotypes, myths and metaphors are examined. The essay is examined on the basis of gender theory, and theories about stereotypes and myths.

The aim of this work is to gain understanding of how predictions and images of future are created and maintained and how they are changed in society. An interdisciplinary approach to cultural and social aspects is used to examine how collective images about future are created. The distinction between collective images and private images is problematised. The subject matter is extracted from a previous explorative examination about Do It Yourself and OpenSource culture which are concepts of collective learning. That work is described in the foreword.The question ?How is a collective image about the future created?? is central for this paper.The interdisciplinary approach is a cross reference synthesis of philosophies, educational studies, film studies, strategicstudies and future studies.

The park at Svaneholm is a place, the history of which is very little known today and the needfor better knowledge has been the cause of this investigation. The essay is primarily limited tothe time from late 17th century up to the end of the 18th century and takes stand on profoundinvestigations in accessible map-and archive material. The results presented show a manorhill, which during the course of a hundred years was subject to several changes and in bigparts consisted in other than park/garden.Burman related to the manor hill containing a cowshed, a large dam and a parterre garden isix quarters and it is plausible to think, that this establishment generally was built as producedon the plate.In the 18th century the construction is being changed, they go on building at the cowshed andin 1707 there are totally 268 livestock on the farm. In 1723 the garden is represented in amuch bigger scale than on the plate from the 1680:s, but it is not possible to tell, whether it isnew or not.Parts of the parterre garden is remaining during the whole of the 18th century, for the leastuntil it is being squared, but on two of the squares there was built a riding-groundMoreover the cowshed burnt down and was only partially reconstructed.The image given by the archive material is at the same time variegated. The inventory list ongarden tools from 1726 gives an image of gardening more directed to growing and pathshuffling, while the possibilities of keeping the parterres were fewer (e.g.