The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

This paper begins to observe two non-socialist parties in Sweden,Kristdemokraterna and Moderaterna, before and after they won an election. Thetwo parties formed an alliance with other parties and manifested a politicalprogram. The main focus lies on their campaign promises and their premierpolitical area as a single party before the election and what results that has beenproduced a year after. The method is a comparative analysis between the twocampaign programs and the result, parliamentary decision etc. The largest partyModeraterna has completed or started on their main political issue, butKristdemokraternas development has not been that successful.

Suicide and attempted suicide frequently occur in society today and represent a major public health problem. In inpatient psychiatric care the nurse have a central role when caring for suicidal patients. Few systematic studies exists that address the nurse?s practical work with these patients. The purpose of this study was therefore to describe the nursing care of suicidal patients as it was perceived by registered clinical expert nurses.

The goal of this master thesis is to show the benefit of using computer games of the type First Person Shooter, FPS in the field of military simulations. The main focus in this is around a couple of topics. Creating the AI that controls the behaviour of the computer-controlled characters, the bots. Create an environment where it is possible to supervise the bots and also design a framework that enables cooperation between a group of bots, a squad. The result is Total Unreal Studio, TUS, a program where it is possible to add bots to a squad, connect them to a game server and inspect what the bots are doing.

The aim of this thesis is to contribute to increased knowledge concerning students? information seeking in an electronic environment. Using a qualitative approach; focus groups interviews, a total of nine nursing students were interviewed in two groups. The interviews were transcribed and analyzed with an analysis tool based upon Lucy Kuntz?s, Gary Marchionini?s and Carol C Kuhlthau?s models of the information seeking process.

To enable the enhancement of the driver's environment in a forklift, an alternative form of steering has been evaluated. An earlier concept with a combined driving and steering wheel has been exchanged to a concept with two driving wheels. A link wheel has replaced the combined driving and steering wheel. The steering is done through differentiation of the velocities of the two driving wheels. The scope of this master thesis is to create a simulation model, create a control program and to evaluate the concept of two driving wheels.

The purpose of this Master thesis is to examine theinformation use and information seeking behaviour amongpersons who actively work with information. For this study,interviews have been conducted with a group of six personswho work with information in information intensiveorganizations. The aim is to answer the following questions:What kind of information is connected to the respondents?work tasks? What is the purpose of their search forinformation? Which information sources do they use and whatkind of information sources do they demand? The theoreticalframework consists mainly of Wilsons information needs andinformation seeking model.The results of this study show that none of the respondentshad any strategic model for their work with information. Theinformation that the respondents were searching for is ofdifferent content and depends on the organization in which therespondent operates.

Syftet med den här litteraturstudien är att undersöka vilka inre faktorer som påverkar och söka presentera en teoretisk modell av förändring av jaget. De frågeställningar som besvaras är ?Vilka faktorer påverkar en individs förmåga att förändra sig själv med hänsyn till utveckling och personlighet? ? och ?Hur går en individ tillväga för att, på egen hand, förändra jaget??. Att utvecklas innebär att klara av nya situationer, även om det inte är självklart vilka situationer individen ställs inför. Utveckling sker genom aktivitet, en individ gör något och genom att se resultatet av handlingen skaffar sig han eller hon nya kunskaper som individen sedan kan använda i nya situationer.

The product "urinal funnel" for women has fascinated me for a long time. Not only because it solves a practical problem in a simple way, but also because it challenges our definitions of gender and behaviour. This report describes the process of making a new design for a funnel, taking material, ergonomics and construction in consideration. It also includes structuring a launching of the product in Sweden. It starts up with a large amount of information gathering, both by interviewing testgroup-perticipants, but also by researching and evaluating the range of existing funnels.

The aim of this study is to examine marriage as something both desirable and normal in three popular novels from the 1860s about marriage: Rosa Carlén?s Agnes Tell: en äktenskapshistoria (1860), Marie Sophie Schwartz?s Alma eller De moderna äktenskapen (1860) and Sara Pfeiffer?s Aurora Trampe (1867). Using a theoretical perspective from Michel Foucault and Judith Butler, I have analysed the novels as being producers of, and resistance against, norms.The good marriage is partly depicted as a utopian vision in the novels, which therefore functions as fantasies for the readers. But it is also depicted as a realistic possibility. Though difficult to achieve, the main characters reach the goal through individual improvement towards correct behaviour.The question for the main characters is not whether they are going to marry or not, but how to make their marriages good ones.

ÖREBRO UNIVERSITYDepartment of Behavioural, Social and Legal SciencesC-essay in Social work, Advanced course2006To give up a criminal life styleA study of motivation and protectional factors of juveniles after a sentence of institutional care or community workEmma Henriksson & Karin TengnäsABSTRACTThe purpose of the study was to investigate the factors that juveniles sentenced to institutional care or community work perceive as important for their decision to give up a criminal life style. The study approach was based on a few specific questions: (1) What aspects of the treatment have contributed to a motivation to abandon the criminal life style? (2) What have motivated the juveniles to make a decision to leave the criminal life style? (3) Are there any specific internal or external protectional factors that have been decisive for the rehabilitation process and, if so, are they linked to intrinsic or extrinsic motivation? The study rests on the theoretical foundation created by earlier research on institutional care, motivation and protectional factors. Interviews were chosen as a method to secure qualitative data and the interview manual was designed on the basis of themes that reflect the questions of the study. Six young people?s perception of their treatment is documented in the study, as well as their opinion on the effectiveness of the treatment.

This Masters thesis aims at investigating how 15-year old girls use the Internet, particularly on their free time, taking a source critical perspective. It includes group interviews. The main question of this thesis was whether there is a need for specific user education. The following four questions were asked: What do they do on the Internet during their free time? In what way do the girls learn how to interact with each other on the Internet? How do they relate to different types of web pages and materials from a source critical aspect? What content do they consider to be relevant in a user education? The study is mainly focused on information use and information behaviour in different contexts.

While conducting our practical training we experienced how the structure and the complexity of the municipal administration could, from a white-collar workers perspective, become a limitation and burden for efficient work. Deriving from this experience we found an interest in how politicians reasoned with regards to their relationship with supervisor in municipal old-age care. Kouzes och Micos (1979) ?Theory of organizational behavior in human service? became our point of departure. Their framework was therefore the foundation for our research and work throughout this paper. Our aim with this research was to examine how politicians viewed their relationship with supervisor in municipal old-age care.

Studiens syfte: Vårt syfte är att med hjälp av en enkätundersökning och etablerade motivationsteorier ta reda på vad som motiverar konsumenter inför ett bostadsköp.Metod: Vi har använt oss av en kvantitativ metod och informationen har samlats in med hjälp av en elektronisk enkätundersökning för att sedan kopplas till Self Determination Theory (SDT).Resultat & slutsats: Resultatet analyserades med hjälp av statistikprogrammet SPSS. Faktoranalysen resulterade i 13 faktorer, vilket slutligen gav en bild av 6 olika typer av konsumenter som alla motiveras på olika sätt.Förslag till fortsatt forskning: SDT skulle kunna användas på fler konsumentområden såsom upplevelser, resor eller för att ta reda på varför vi köper olika typer av varor.Uppsatsens bidrag: Vårt examensarbete har bidragit med att identifiera de motiv som driver oss till bostadsköp. Studien har visat att SDT kan vara ett lämpligt verktyg för framtidens fastighetsmäklare och att resultatet kan vara användbart i fastighetsmäklarrollen. .

The objective of this paper is to describe and analyze female irregular immigrants and their experience of how relationships with other people affect their lives and identity.A qualitative method is used in the study, because my main purpose is to analyse the respondents? lives and life experiences. The analysis is based on a symbolic interactionism perspective. The results are also analyzed based on previous research and the concepts underlying the paper; irregular immigrants, discrimination, power and identity.In summary, the respondents have a clear picture of how they live and experience their relationship to others and themselves and how this affects their lives and identity.Their experiences affect their lives and influence their behaviour and identity when they interact with others. Their own view of their situation means that they are afraid to seek care or report sexual abuse, threats or other similar conditions.