The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption choices. In addition, we intend to develop knowledge about whether the generalizations of Gen Y have any bearing, or if they are only assumptions with no support. From the empirical results, we have seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining, relevant to their interests, and they want to be able to choose themselves whet­her to take part of them or not..

AbstractThe development of the construction industry is slower compared to other industries. This implies that there must be improvements in this field. One step to increased effectiveness in construction projects is making the construction process more efficient, therefore resulting in a positive result for both the actual construction project and for the overall branch. The purpose of this study is to identify areas for improvement within the municipal housing company Gavlegårdarna completed construction project, who will then contribute to increased efficiency in their upcoming projects. The work has been performed with the help of two case studies examine construction projects "Fullriggaren" and "The three nursing homes." Opinions about what could have improved the efficiency of these construction projects further have been collected with the help of an interview study among some of the project participants involved in both projects.There have been many studies addressing the topic of how the construction process can be streamlined and similar studies that have been previously conducted.

The aim of this thesis is to investigate how the literary site Vulkan.se affects the conditions for publishing, distribution, incorporation in value systems and feedback in the literary process, as it appears in Lars Furuland?s model of this process. The purpose is also to propose an updated version of the model. This is achieved through a qualitative testing of Furuland?s theory.

The purpose of this paper is to critically examine and question the use of mindfulness in the workplace. Mindfulness in the workplace can be understood as an organization recipe and is now a so called trend. We believe that there may be an issue of how mindfulness at work is advertised when it is described in such a way that it could be the solution to many organizational problems, such as reducing stress, increasing efficiency, creativity and productivity. To get a better understanding of what mindfulness is and what it can bring to a stressful work, we conducted semi-structured interviews with four mindfulness instructors. We analyzed the interviews from a theoretical analytical framework consisting of both a constructivist perspective and a power perspective.

This thesis work resulted in a template for how the thermal spray process can be controlled through robot programs. The robots today and their programs need to be replaced, therefore a new structure which can be matched with the new robot systems is needed. The work is limited to only concern structured programming on the new robots on Thermal Spray Centre (TC) with the programming language Rapid. The basic data for the program was retrieved from interviews with concerned personnel at TC, from studies on process parameters for thermal spray and from existing specifications at Volvo Aero Corporation (VAC). The thesis work briefly describes the process thermal spray and the four methods used at VAC.

Under senare år har allt fler organisationer och företag insett hur viktigt det är att identifiera och förstå sina processer, och för att kunna styra och utveckla dem, är det bra att veta vilka de är. Därför vill Reumatologi kliniken veta vad som händer med patienter som har psoriasis artrit, när dem är nyinsjuknade eller ska börja behandlas på deras klinik, samt hur hanteras smärtproblematiken, när de återkommer till kliniken, detta har vi gjort genom att kartlägga processer och sammanställa på vilka olika sätt dessa patienter hanteras på kliniken idag, vart remitteras de? Hur ofta förekommer detta? Vad gör att vissa remitteras och andra inte? Förslag på hur kliniken kan använda denna kartläggning i framtiden.Detta examensarbete genomfördes på uppdrag av:Centrum för Teknik i medicin och hälsa, CTMH, i samarbete med Karolinska Sjukhuset. Arbetet omfattar 15 högskolepoäng.Vid detta arbete har vi använt oss av djupgående intervjuer för att få en djupare insyn i den reumatologiska klinikens handläggningsprocesser. En konstruktionsmodell har utvecklats för att identifiera vilka intervjufrågor som är relevanta för detta projekt.

Forensic psyhiatric care protects the society by giving patients care to diminish risks of serious crimes. In their work the nurses use different care methods to help and support the patient in managing his or her life situation. To clarify how a group of nurses describe the nursing process in forensic psychiatric care. A qualitative study based on interviews. Six nurses were interviewed about their work in four different forensic psychiatric care units.

AbstractNowadays, companies and organizations manage large amounts of data to be used as support in decision making. A good solution for data management is in the form of data warehouses. A data warehouse is used to gather information from multiple sources within a company and arrange the information in a way that makes it easy to retrieve and analyze. Designing a data warehouse is not a simple task. The study herein will focus on what a data warehouse is and how the ETL process is used for data storage in the data warehouse. ETL stands for Extract, Transform and Load and is the process that retrieves data, transforms it and finally loads it into the data warehouse.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

This paper describes the integration of environmental assessment in Swedish municipality comprehensive planning through a chosen case study. The implementation of a new EGdirective in Swedish law, concerning Assessment of the effects of certain plans and programmes on the environment, should lead to some changes in the way Swedish municipalities' deals with environmental issues in their comprehensive plans. This could later on lead to new preconditions for municipality comprehensive planning. The purpose of this study was to investigate how the planning organisation in the municipality adapts to new regulations for impact assessment of comprehensive plans required by the Planning and Building act. Secondly the purpose was to partly participate in the early stages of the planning process and thereby indicate and identify possible environmental impacts regarding the aspects of land and water. This was done as a case study in a well defined part of the process.

The decisions for investment are forward-looking and the base of a long-term strategy. The research within investment have focused on diverse formulas which are used in financial assessment, which also should be complemented with qualitative evaluation. Consequently, the focus should not only be on the execution of the formulas. Less time have been spent on research concerning what actually initiates the investment proposals and affects the decision-making. This will be highlighted in this essay.

For many years, sugar beets have been the most profitable crop for farmers with suitable growing prerequisites. During year 2007 when the grain prices increased and the EU reform decreased the payment for sugarbeets, it was no longer obvious to grow sugar beets in the crop sequence. With the latest agricultural reform in mind, farming has turned to a more open market and that is important for the independent farmer to adjust to the prevailing market presumptions. In the theory, scientists distinguish between unique and repetitive decisions. Unique decisions can be described as decisions made ones or not often. The opposite, repetitive decisions are decisons that have been made several times before.

This Master thesis is about how to involve young people in a creative process. The aim is to see what methods can be applied to make them reach the kind of knowledge they need to be able to contribute to the creation of a memorial place. Issues such as if a place that displays death has a right to exist in an urban environment or why young people should be involved in the creative process are brought up and discussed in this thesis.The memorial place that the young people contribute to is unique, in some sense, due to it not commemorating any special event or person. The purpose of the memorial is rather to serve the public when larger catastrophes occur or to serve individuals who do not have a grave they can visit to commemorate their loved ones. The idea is to place the memorial in an urban setting in the city of Borås.In this thesis the process that the young people participate in is reported in a form similar to a diary where the reader can follow the developments of the young participants, from how they gain knowledge to how they develop their ideas.

SammanfattningStudien utredde orsaken till partnerval inom den egna etniska gruppen. Judiska universitetsstuderande (n=42) jämfördes med icke-judiska svenska universitetsstuderande (n=42) och deltagarna jämfördes på variablerna ingruppsidentitet, likhet, stöd från socialt nätverk, partnerval och kollektivism. Dessutom attraktivitetsskattades personer med och utan davidsstjärna. Bäst prediktor för svenskarnas preferens för partnerval inom gruppen var stöd från socialt nätverk medan likhet var bäst prediktor för judarnas ingruppspreferens. Ingruppsidentitet predicerade partnerval inom gruppen för judarna, men inte för svenskarna.

The purpose of this thesis is to analyze the variation in the maximal discrimination of the interaction between cognate and a non-cognate codon and anti-codon (also called the d-value). The variation was analyzed with a multiple regression model with the d-value as the dependent variable and with the codon position and the different mRNA and tRNA bases as independent variables. The result of the analysis not only confirmed earlier studies that the maximal accuracy was highest in the second codon position and lowest in the third codon position but we also found significant relationships and interaction effects..