Title: What are you doing - A study in the Swedish Armed Forces marketingAuthors: Johanna Hillforth & Linda OlanderTutor: Josef PallasPurpose: The purpose of this thesis was to analyze the communicativefunctions as the Swedish Armed Forces uses in its marketing communications.Method and material: The used method in this study is a qualitativesemiotic content analysis, and the material analyzed is five ads from five oftheir latest advertising campaigns.Main results: The results of the study have shown that the Swedish ArmedForces primarily uses three of the four communicative functions in theircommunication, by being of informative, expressive and affecting nature..

This essay aims to explore the philosophical meaning of the expression ?present and real? in Clara ? or, On Nature?s Connection to the Spirit World by F. W. J. Schelling.

The main purpose of this Masters thesis is to contribute to the understanding of high school teachers information seeking behaviour in the transition from university studies to occupational practice. The theoretical framework encompasses theories of professional socialization, the sociology of knowledge, of professions, and of library and information science. The empirical material has been collected through interviews with six recently qualified high school teachers in different subjects. The interviews have been analysed on two different levels; first on a descriptive level and then on a theoretical level. The major findings are that the academic context limited the student teachers information seeking and they did not have the opportunity to choose cognitive authorities on their own initiative.

Sedan sensommaren 2008 har en global finansiell kris drabbat världen. Det blev turbulens på den finansiella kapitalmarknaden vilket även har drabbat de Svenska bankerna. Syftet med denna uppsats är följaktligen att beskriva hur de svenska bankerna har agerat för att hantera den finansiella krisen. Undersökningen innefattar tre av de största bankerna i Sverige, Handelsbanken, Nordea och Swedbank. Teorier inom krishantering ligger till grund för den modell i fyra steg (Krisförberedelse, Krisidentifiering, Krisåtgärder och Lärdomar) som sedan jämförs med hur bankerna har agerat.

In contemporary global environmental governance stakeholding, as a means for defining legitimate participants in democratic decision-making, has become of great importance. In this essay I deploy the concept of ?the stakeholder perspective? to denote arguments that all stakeholders ? defined as carriers of particular interests ? should be able to participate in political decision-making affecting their interests. The purpose of the essay is to analyze the stakeholder perspective's potential to change environmental politics. Departing from the philosophy of Heidegger, I develop a theoretical approach that separate the concept of the political from that of politics.

I have in this study examined, through qualitative interviews, how adults with foreign background that are pupils in adult education in Sweden, understand the concepts democracy and dictatorship. Their expressed understandings have been compared with their former life experiences as well as with the aim of the social studies to create a qualitative understanding of essential social concepts. My starting point is theories about the adult in leaning processes. It has been assumed that the adult interprets the world much through former life experiences. I have also relied on the idea that having a qualitative, more scientific, understanding of essential subjects is important for the adult as a member of society and participator in the on-going political debate.

The conflict over Western Sahara is primarily a conflict over sovereignty, with Morocco on one side claiming territorial rights, and the Polisario Front on the other side claiming popular sovereignty. The conflict has till this day not been resolved and is in a dire need of a solution. In order to determine which solution is the most appropriate, an understanding of all the complex aspects of the conflict is required. In this context, the study aims to examine the conflict in a globalized setting by analyzing how the American news agency AP News portrays the conflict. The US media conglomerate was specifically chosen due to its dominance over international information flows.

Ett nytt globalt system, inte nytt i tiden, dock i omfattning och påverkan, håller på att förändra maktordningen och de politiska relationerna så som vi känner dem. Detta innebär bland annat att ansvarsfördelningen mellan offentliga och privata aktörer blir mer oklar och tar nya former. Begreppet Corporate Social Responsibility (CSR) syftar på det etiska ansvar företag bör ta för sin verksamhet, såväl inom den egna organisationen som i det omgivande samhället. Den frågeställning den här uppsatsen söker besvara gäller varför CSR blivit en allt viktigare del av företagens policy? Uppsatsens fokus ligger på globaliseringsteori och slutsatsen blir att förklaringarna till CSR kan delas in i såväl etiska och praktiska, som kosmopolitiska.

Persons suffering from Attention deficit/hyperactivity disorder (ADHD) struggle with complications within the functions that regulate and control the brain activities, due to deficiencies in these functions within the affected nerve-paths. ADHD is a cognitive function impairment characterised by inattention, impulsiveness and over activity. According to Diagnostic and Statistic Manual of Mental Disorders, American Psychiatric Association (DSM-IV), certain diagnostic criteria of ADHD must be fulfilled in order for a person to be diagnosed with ADHD. The everyday problems caused by ADHD are individual and medication can have positive effects relieving the person?s impairing behaviour.

The goal in doing this study has been studying public interpretations of media content in the commercials that this study uses. The analysis was based on two TV commercials for feminine hygiene products. Initially, they seemed to differ from each other, but soon the question whether or not they in fact did convey the same underlying message was raised. The theoretical premises on which the study was founded on are the gender perspective in advertising and the social construction of gender. To reveal the hidden signs appearing in these commercials and to find out their meanings, we used the method of semiotic analysis.

Since 2007, I´ve been working in the steel industry in a place called ?SSAB?. That?s why itseemed right to contact them for this thesis.The SSAB concern is global, but SSAB Sweden involves raw steel producing in Luleå, heavyplate producing in Oxelösund, and sheet metal producing in Borlänge..

ECG-Screening for young elite athletesAbstractBackgroundSudden cardiac death (SCD) during physical activity is a frightening and emotional tragedy that draws huge media attentions when it occurs. Fortunately it is a relatively uncommon occurrence but happens nonetheless to young athletes who often seems to be in perfect health. SCD is used as a term for sudden unexpected complications on the cardiovascular system that leads to a deadly outcome normally within the first hour of onset of symptoms and the cause is some sort of underlying cardiovascular disease that gets triggered by physical activity.Normally athletes gets divided into two groups dependent on age, over and under 35 years, and this studies focus is on the younger group since it is often during this period athletes are at the elite level. It is also in this category the most unexpected sudden deaths occur that is not due to coronary atherosclerosis, which is the dominant cause of death, and drastically increases, for people over 35 years old.AimThe aim of this study was to scientific and unbiased analyze peer-reviewed clinical articles todescribe the pros, cons and cost to implement an ECG-screening as a standard before physicalactivities for specifically defined elite athletes.MethodA systematic review was performed and after all data collection 21 articles was chosen to beused as a base for both background and analyze. At the end 10 articles was fulfilling the criteria to be used at the analyze and later the results.ResultsThe implementation of ECG-screening has reduced SCD in Italy by 89 % between the years 1979-2004.

The use of energy is an important question in today´s society, and a substantial part of the energy that is used today is used in our homes. To lower this usage is vital, and there are regulations in place both on the national and the local level, that say that new apartment blocks must be built to consume less energy, which in the end will lower the impact on the climate.One way to make the housing sector more environmentally sustainable, is to produce energy issions that are bad for the environment, for example to build wind turbines close to or even on the buildings, so called urban wind power. The scope for this report is to see if urban wind power could be a sustainable alternative for the residential area that Svenska Bostäder plans to build in Albano in Stockholm.There are extensive scientific theories regarding wind and wind power, and a literature study is made to investigate past knowledge in the area. Efforts have been made to find earlier trials with urban wind power and, both scientific research and trials where urban wind power actually has been installed. The theory chapter deals both with the wind itself and how electricity can be generated from wind.

The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.

 Den digitala revolutionen möjliggjorde fildelning av musik via Mp3?formatet på en global nivå till miljontals användare. För musikindustrin resulterade detta i att musik inte ansågs vara en produkt utan en tjänst eller service. Det hävdas att denna förändring är anledningen till att musikindustrin har i princip halverat sin omsättning på en global nivå sen 1999. Den digitala revolutionen har kommit att utmana och ifrågasätta den traditionella musikindustrins strukturer och tillvägagångssätt.Vår rapport belyser den digitala revolutionens inverkan på dagens musikbolag.