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3656 Uppsatser om Scientific debate about global advertising - Sida 49 av 244
Den Nöjda Expatriaten - De viktigaste komponenterna inom ett kompensationspaket och hur de bidrar till lojalitet samt motivation hos expatriaten
A global world and international business induces not only opportunities for organizations such as increased possibilities to reach new markets but also challenges to maintain a coherent business. To meet these challenges, organizations need to harbor a global workforce where employees are sent abroad. These employees are called expatriates and receive very lucrative compensation packages to cover their increased expenses. Compensation packages are not only expensive but represent in their totality also a complex strategic challenge for both the organization and the expatriate. The purpose of this paper is to investigate which components of a compensation package that are important for different segments of expatriates.
Fredsengagemang i en os?ker tid: En studie av hur svenska fredsaktivister navigerat sitt fredsengagemang sedan Rysslands fullskaliga invasion av Ukraina
This case study examines how individuals involved in the Swedish peace movement have navigated their peace activism due to the intensified security debate which followed Russia?s full-scale invasion of Ukraine in February 2022. By conducting semi-structured interviews with peace activists involved in the Swedish peace organization Svenska freds- och Skiljedomsf?reningen, the study aims to provide insight into how peace activists, and the peace movement as a whole, can be affected when the security debate intensifies. By applying a theoretical framework consisting of Political Process Theory (PPT) and Discursive Opportunity Structure (DOS), as well as previous studies and literature on social movement organizations and peace movements, the study?s objective is also to apply context to the observations made by the peace activists in the study.
Arkitekturtävling, Europan 9, Tjörn : att tävla i arkitektur (2007:26)
To me, competing in architecture has always been slightly odd and at the same time exiting. These competitions are one of few occasions were architecture is almost like art. The competition generates a variety of ideas and projects and these are often expressed in a more appetizing and artistic way than traditional architecture. It?s also an art to master the special circumstances and requirements of a competition.
Överflyttning mellan intensivvårdsavdelningar på grund av resursbrist 2009 och 2010 : En jämförande pilotstudie av eventuella skador
Bakgrund: Svenska intensivvårdsregistret (SIR) sammanställer varje år fastställda kvalitetsmått där en av dem är ?Överflyttning till annan intensivvårdsavdelning på grund av egen resursbrist.? Flera studier har visat att de patienter som flyttas mellan intensivvårdsavdelningar har en högre mortalitet och längre vårdtid än de som inte flyttas. Enligt patientsäkerhetslagen ska vårdgivaren förebygga och utreda vårdskador. Ett sätt att mäta vårdrelaterade skador är Global Trigger Tool (GTT).Syfte: Att undersöka frekvensen av skador hos de patienter som överflyttats till annan intensivvårdsavdelning på grund av resursbrist jämfört med en matchad kontrollgrupp.Metod: En retrospektiv, deskriptiv och jämförande pilotstudie. Journaler från patienter som flyttats till annan intensivvårdsavdelning på grund av resursbristscannades efter skador med hjälp av GTT och jämfördes sedan med en kontrollgrupp som inte flyttats mellan intensivvårdsavdelningar.Resultat: I undersökningsgruppen (n=20) återfanns 67 skador med ett genomsnitt på 3,4 skador per patient.
Har svensk narkotikapolitik rört sig mot ideologin om skademinimering?
This thesis discusses the Swedish drug policy and its principle of prohibition. In the world of today there is an ongoing discussion about prohibition and the concept of harm reduction. This thesis is an analysis of Swedish drug policy and an investigation as to whether the prohibition concept is in a state of decline. It tries to answer the question; is the Swedish drug policy moving away from its prohibition principle towards a harm reduction principle? The recent debate, articles, documents and earlier research has been analyzed in order to find answers to my questions.
(MAR)DR?MMARNAS MONUMENT? En kvalitativ argumentations- och retorikanalys av kulturdebatten kring konstverket Dr?mmarnas monument.
When the public artwork Dr?mmarnas monument was installed at G?taplatsen in Gothenburg in
the summer of 2023, it became the starting point for one of Gothenburg's most talked about and
controversial cultural events. Politicians, journalists, artists and the public made their voices heard,
either criticizing the art installation or defending it. The local newspaper G?teborgs-Posten became
a central arena for this cultural debate.
Celebritet i marknadsföringen : Hur påverkas företaget?
The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, guest collections for the company.
Från april till april : En studie om rektorer och deras arbete med individuell lönesättning
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.
The Power of the Gift Bag : En studie om användandet av gift bags som marknadsföringskanal
In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.
Hur kunde det ske? : en studie av myndigheter och medias berättelser om ?fallet Louise?
2007, Swedish television, ?Uppdrag granskning,? aired their story about ?Louise? from Vetlanda. A drug dependent father had gotten custody of his daughter and sexually abused her from the age of 10 to 15. The local social services got several notifications about Louise suffering of negligence, and did investigate the family several times without taking any actions to protect her. At one time, father and daughter were living in his trailer placed in a gravel pit, and the police worried about her and called social services, because it was below cero degrees outside.
?Man känner sig en aning bekymrad? : En statsvetenskaplig studie av hur svensk media problematiserar övervakning
This thesis examines how Swedish newspaper media problematize surveillance. This is done by analysing the media reports from two major surveillance events: the debate in 2008 about the legislation concerning the expansion of the rights of Försvarets Radioanstalt to monitor internet and telephone traffic crossing the Swedish borders, and the revealing of an ethnically based index including over 4000 individuals created by the Swedish police. The thesis sets out to expand the knowledge about media?s role as a interpreting source of information concerning how people understand and relate to surveillance (Barnard-Wills, 2011; Carlsson, 2009; Greenberg & Hier, 2009). The thesis attempts to answer the question whether Swedish media problematizations regarding the abovementioned surveillance events correlates with the most common theories of surveillance critique.
Kvinnlig Könsstympning : Litteraturstudie om praktisk handläggning och komplikationsrisker vid förlossning
Today around 28 000 women originally from countries where FGM is practised, are living in Sweden. Many of them are at childbearing age which means that knowledge about FGM and its consequences is of outmost importance during delivery. The aim of this study is to describe current research on how to manage the delivery, regarding deinfibulation and the following stitching as well as the risk of complications when the labouring woman is mutilated. This review of literature is based on 12 scientific articles published between years 1989 ? 2005.
Corporate Social Responsibility : En studie av hur fem svenska företag följer Global Reporting Initiatives riktlinje
Den ökade globaliseringen och den stigande medvetenheten om hur vi påverkas av vår omvärld har gjort att fler företag insett vikten av att arbeta med hållbar utvecklig, inte bara ekonomiskt och inom företaget utan också för samhället där de verkar. 1994 myntades uttrycket ?The Tripple Bottom Line? av John Elkington. The Tripple Bottom Line innebär att företags prestationer ska mätas utifrån ekonomiska, miljömässiga och sociala grunder. Trenden är att rapportera dessa perspektiv i en hållbarhetsredovisning.
Estetiska lärprocesser, deras betydelse för inlärning och social förmåga : Ska Kulturskolan spela en roll i framtidens skola?
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.
Varför bör kvinnorepresentationen öka? En textstudie av den interna debatten inom tre politiska kvinnoförbund under sjuttiotalet
When it comes to political representation, all over the world women almost always make up a minority of representatives in the legislative bodies. The Scandinavian countries in general and Sweden in particular have though been exceptions to this rule with, when compared to other countries, a rather high percentage of women in elected positions. This development took off in the seventies: during that decade the unit percentage of women in the Swedish Riksdag rose by double!The aim for this thesis is to analyse what underlying ideas influenced this advance. The focus is on three different female party federations, who are believed to have had a great impact on this increase of women politicians through their influence in their own mother parties. The federations analysed are the ones connected to the Social Democratic Party, the Centre Party and the Liberal party.