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3656 Uppsatser om Scientific debate about global advertising - Sida 51 av 244

Metod för val av sunda yt-material

Since 2007, I´ve been working in the steel industry in a place called ?SSAB?. That?s why itseemed right to contact them for this thesis.The SSAB concern is global, but SSAB Sweden involves raw steel producing in Luleå, heavyplate producing in Oxelösund, and sheet metal producing in Borlänge..

Regioner i förändring - En komparativ studie av de svenska och danska strukturreformerna

The purpose of this thesis is to critically investigate how to understand the regional transformations that are occurring in Sweden and Denmark. At a higher level of abstraction the results can be generalised to a wider context and I have found that there is an ideological hegemony that explains the regional transformation. Nation states are reterritorialising due to a changing world where global capital is becoming increasingly flexible and competition between states, regions and municipalities is needed to adjust. By using Sandberg's model of structural reforms I have shown that the differences between Sweden's and Denmark's reterritorialisation are due to differences in national political culture and existing administrative systems. In fact these two structural reforms are based on the same regionalist ideology as a reaction to the changing global economy.To investigate the regional transformations I have carried out an idea and ideology analysis on the recent Swedish proposal from Ansvarskommittén, Strukturkommissionen in Denmark and the proposal by the Danish government which was carried out in 2007.

Scania : Organisationens janusansikte

Inspiration for this work is from the argumentation, which is about following issue: ``If we are on a good way to leave the bureaucratization``.This paper is a study about Scania. Here I will find out at which level of bureaucratization Scania is ranked on. Scania is one of the leading producers of trucks in the world. It is acompany which works global and the analysis of Scania´s environment is as much as theanalysis of the company's internal organization..

Iterabilitet, upprepning och permanens : En kritisk analys av debatten mellan Derrida och Searle

The essay seeks to clarify some of the decisive but often obscured issues in the famous debate between Jacques Derrida and Jonn F. Searle. The debate commenced in 1977 with the publication in Glyph of Derrida?s lecture Signature Event Context from -71, followed by Searle?s Reiterating the Differences. A Reply to Derrida and subsequently Derrida?s reply Limited Inc a b c ? which encouraged Searle to renew his criticism.

Psykosociala faktorer som befrämjar återhämtning från alkoholberoende

Background: In scientific literature there are various treatment programs for people with alcohol dependence described, however, are psychosocial factors that promote recovery process described to a limited extent.Purpose: To describe the psychosocial factors that promotes recovery from alcohol dependence.Method: Literature study of ten scientific articles, published between 1999-2011 with both qualitative and quantitative design.Results: According to the literature, the recovery process can be considered to begin when a person with alcohol dependence reached his personal rock bottom. The longer the recovery progresses, the greater are the overall level of performance. Social support is described as an important factor to prevent relapse and reduce the need for professional help. Self-belief and support of self-help groups are described as important to maintaining sobriety. Social support and influence from family members was related to increased ability to analyze and assess their situation during the recovery.

Buzz : Med individen som insats

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

Homestyling: Hur marknadsförs tjänsten och i hur stor utsträckning används den? : En jämförande studie mellan Karlstad och Stockholm

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Mannen och Outsidern : Maskulinitet i Elin Wägners 30-talsromaner

This essay aims to explore the philosophical meaning of the expression ?present and real? in Clara ? or, On Nature?s Connection to the Spirit World by F. W. J. Schelling.

Homoadoption i Bamse : hur skildras homosexualitet och homoadoption i serietidningen ?Bamse? och var placerar sig resultatet mot en kort jämförelse av homohistoria, samhälle och genus?

The purpose of this study is to investigate how homosexuality and homosexual adoptions are manifested in children's comic "Bamse" and study the result in the light of a brief background about the western society and gay history. The study has a historical gender perspective and focus homosexuality primarily in modern times. Drawing on critical theory and semiotic analysis, the study shows how ideas and ideology surrounding same-sex relations and parenting are negotiated in the ?Bamse? comic. 2010 was the year when the Bamse cartoon took a step into the gender debate and introduced two gay rabbits who adopted an infant.The study shows that despite the obvious intent to anchor homosexuality as normal and integrated in the society there are hidden ideologies that reveals homosexuality as abnormal and excluded.

Arkeologi som kulturarvsförmedlare och kulturarvsturism ? ett möjligt samarbete?

For some time now, there has been a debate concerning the relationship between the Cultural Heritage of Sweden and the public. It is said that mediation has been, and still is a, one-waydialog between the two. As a result, people have found a new way to interact with our heritage, thru cultural tourism. This area has been blamed for commercializing our CulturalHeritage, but also ignoring the great problems concerning fragile monuments and sites, which can be destroyed by tourism. Is it possible to find a solution regarding these problems, andcan these two areas benefit from each other?.

Sveriges politik för global utveckling: En uppsats om de fattigas perspektiv samt rättighetsperspektivet i den svenska handelspolitiken

Syftet med denna uppsats är att undersöka hur de fattigas- samt rättighetsperspektivet kommer till uttryck i Sveriges politik för global utveckling. Uppsatsen ämnar också att diskutera samstämmighetspolitikens prestation utifrån en jämförelse mellan Barometern och handelspolitiken i PGU. Uppsatsens syfte har brutits ned i ett antal konkretiserade fråge-ställningar för att det ska kunna besvaras. Dessa är: Hur uttrycks de fattigas perspektiv och rättighetsperspektivet i PGU? Vilka utvecklingsaspekter eller önskade förändringar lyfts fram i PGU? Vilka problem identifieras i samband med global utveckling och hur ska dessa problem hanteras? Vad säger Barometern om den svenska politikens prestation med PGU? Vilka förutsättningar har samstämmighetspolitiken? Uppsatsen bygger på en icke- positivistisk och hermeneutisk vetenskapssyn vilket innebär att syftet är att nå kunskap och förståelse genom tolkning.

Rätt ordning på liv och lära? : En undersökning av stiftens tillsynsansvar inom Svenska kyrkan utifrån domkapitlens disciplinåtgärder mot präster och diakoner år 2006-2009

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

BLÖDNING EFTER TONSILLEKTOMI VID OLIKA DISSEKTIONSTEKNIKER

ECG-Screening for young elite athletesAbstractBackgroundSudden cardiac death (SCD) during physical activity is a frightening and emotional tragedy that draws huge media attentions when it occurs. Fortunately it is a relatively uncommon occurrence but happens nonetheless to young athletes who often seems to be in perfect health. SCD is used as a term for sudden unexpected complications on the cardiovascular system that leads to a deadly outcome normally within the first hour of onset of symptoms and the cause is some sort of underlying cardiovascular disease that gets triggered by physical activity.Normally athletes gets divided into two groups dependent on age, over and under 35 years, and this studies focus is on the younger group since it is often during this period athletes are at the elite level. It is also in this category the most unexpected sudden deaths occur that is not due to coronary atherosclerosis, which is the dominant cause of death, and drastically increases, for people over 35 years old.AimThe aim of this study was to scientific and unbiased analyze peer-reviewed clinical articles todescribe the pros, cons and cost to implement an ECG-screening as a standard before physicalactivities for specifically defined elite athletes.MethodA systematic review was performed and after all data collection 21 articles was chosen to beused as a base for both background and analyze. At the end 10 articles was fulfilling the criteria to be used at the analyze and later the results.ResultsThe implementation of ECG-screening has reduced SCD in Italy by 89 % between the years 1979-2004.

Strategier för implementering av IP-system i fruktodling : en jämförande fallstudie mellan Sverige och Etiopien

Integrerad produktion (IP) är ett odlingssystem som EU beslutat om att samtliga producenter i medlemsstaterna ska följa från och med 1 jan 2014 (Europaparlamentet, 2009). Arbetet med införandet av detta är redan långt gånget i Sverige och Svenskt Sigill står för en produktmärkning som bland annat innebär att produkten är odlad enligt IP (Svenskt Sigill, 2011). En liknande global märkning finns, där tanken är att reglerna för IP-odling ska vara desamma världen över, för att underlätta internationell handel (GLOBAL G.A.P, 2011).Integrerad produktion (IP) syftar till att ge långvariga och hållbara lösningar i produktion och odling genom att ha det naturliga ekosystemet som kunskapsbas (Svenskt Sigill, 2011). Målet med odlingssystemet är att få hög avkastning och dessutom göra så låg påverkan på naturen och använda så lite energi, gödning- och bekämpningsmedel som möjligt.I detta arbete görs jämförelser av Svenskt Sigills märkning och GLOBAL G.A.P.s krav på vad som krävs för att bli certifierad odlare enligt deras regelverk. Jämförelsen av de olika märkningarna appliceras sedan på odlare i Sverige och i Etiopien.

Hotells internetnärvaro : En jämförande studie mellan Karlstads kedjehotell och oberoende hotells exponering på Internet.

In today?s society Internet is evolving the tourism industry and it?s the pioneers that use this marketing channel to further their brands that?s that reap the benefits of early adoption. In this essay we research how well two kinds of ownership structures, private ownership and chain ownership, in the hotel market match up against each other in Internet presence and the steps they have taken to encourage guests too book via their websites. We determined that the hotel market in Karlstad was sufficient to study the different kinds of ownership structures as it?s small enough to see the competition between private ownership and chain ownership clearly instead of as normal in more densely populated cities where chain owned hotels dominates the marked due to sheer size. The scientific research consists of two types of methods.

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