This thesis is a qualitative study in which 12 award-winning printed adverts, awarded with either a Swedish ?Guldägg? or an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts represented in the international adverts. One of the conclusions drawn is that pathos-arguments, a rhetorical concept where the senders allude to the emotions of the receivers, are the most prominent in both Swedish and international adverts, but are used in different ways. Another conclusion drawn is that the adverts are overall characterized by their messages not being explicit.

rspective [123][pdf.gif] The aim of this thesis is to study the Swedish Public Lending Right PLR from the authors perspective. I investigate what the Swedish authors of today think about the system for distributing the money in the Authors trust Författarfonden, and in what ways they want to change it. I also try to distinguish the authors thoughts about how the scolarships from the Authors trust are distributed. What kind of authors do they think are favoured when the money is distributed and what kind of authors are treated unfairly. Finally I investigate how the money is shared out in reality by using some of the literature sociologist Johan Svedjedals theories of the distribution, and compare these facts with the authors thoughts about how the money is distributed.

The aim of this thesis is to examine one part of Amazon.coms recommender systems: Similar Items. The purpose is also to show the difficulties with subject access, i. e. to find a similar book to the one you just read; problems with traditional systems versus the usefulness with recommender systems like Amazon.coms Similar Items. Similar Items presents a set, a cluster of related items to a given item based on customers co-purchase.

What is it that makes an audience love a character? Through comparative analysis and anevolutionary perspective, I have examined the relationship between the viewer ? the human ?and three popular characters: Shakespeare?s Bottom and Puck from A Midsummer Night?sDream and Dag-Otto Flink, the most popular character from Vallarnas friluftsteater inFalkenberg, Sweden. In what way do they attract us? Why do they attract us? The aim of thecomparative analysis between the characters was to reveal enough similarities for defining allthree as the same character type: the fool. One of the most important similarities for theevolutionary discussion was that especially Dag-Otto and Bottom are consistently themselves.Furthermore, the Darwinian perspective, especially with theories of Daniel Nettle, indicatesthat there are several factors that come into play for successive fiction.

 The aim of this thesis is to examine men's attitudes towards literature, and how social norms affect their book reading, in order to contribute to the knowledge of why men's book reading is decreasing. This is realized through a discourse analysis of literature recommendations in men's lifestyle magazines.Two magazines, King of Sweden and Magazine Café, are examined through critical discourse analysis. Theories of discourse are combined with theories of gender to explore how gender stereotypes affect men's reading habits.The analysis shows that ideals of masculinity have a great influence on the book recommendations. Social norms, associated with gender, also seem to have significance to whether or not a book is considered suitable for men to read. These are, inter alia, norms of heterosexuality and violence.

Syftet med arbetet är att undersöka musiklärares syn på huruvida deras val av specialiseringar under studietiden var adekvata för deras nuvarande yrkesroll.Den kvalitativa forskningsintervjun har använts som metod och informanterna består av fyra före detta studenter från musikhögskolan Ingesund som arbetar som verksamma musiklärare. I min teoretiska utgångspunkt har jag valt att fokusera på musikeridentitet och läraridentitet. Resultatet av studien visar att informanterna valde sina inriktningar framförallt på grund av det egna musicerandet, men också för att få behörighet att undervisa i ämnet. Det framkommer också att läraryrket är mer än bara lärande och konflikthantering, och att samtal med elever och mentorskap har nästan lika stor del som lärandet. Det som informanterna har lärt sig mest av under sin utbildning till musiklärare är praktiken..

My purpose with this study was partly to examine how some Swedish science teachers teach and their knowledge of the science curriculum, and how this affects their teaching. I also aimed to compare the Swedish and Irish science curriculum. The method I undertook to achieve this study was to carry out six interviews with science teachers in Sweden. I also completed a text analyse of both the Swedish & Irish science curriculum. The results of the interviews showed that the teachers think the curriculum is important but they do not always keep to it.

How do you see on natural science within preschool? Does education and interest play a role for how the educationalist works with natural science? And is the children?s interest for natural science affected by the educationalist, what does the educationalist think himself? These questions have I under my teachers training and under deputyship in preschool asked myself and these questions lies to behalf for my investigation. I interviewed five educationalists on different preschools for my investigation.My investigation resulted in that I have been able to see a certain conjunction between how you work with natural science in preschool and the educationalist education or interest. What also plays a role is that you often associate natural science with knowledge of nature. The educationalist seems overall positive to natural science, but depending of a lack of knowledge it feels strange and difficult.

The purpose of this Master?s thesis is to present a survey of how Swedish libraries provide information services for children. In this thesis ?information? means non-fiction material and ?children? do not include preschool children. The method used is knowledge overview and the material (mostly Master theses in LIS published January 2001-June 2006) is related to user studies of children as information seekers.

Aim: The aim of this essay is to study the external communication of Science Park Jönköping, how they want students in Jönköping to perceive them. Further we would like to compare thatinformation with how students in Jönköping actually perceive Science Park Jönköping. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used.Two interviews with the managers of Science Park, and five focusgroups with students havebeen conducted.Main Results: The main result from the focusgroup interviews shows that the students perceived image of Science Park correlates in many ways with Science Parks profile. But the study also shows that Science Park do not apply many of the relevant theories that would benefit their marketing..

This paper investigates the relationship between the two modernist writers Katherine Mansfield and Virginia Woolf. The two authors had a frail and complicated friendship that influenced their fiction and fictional characters more than the general public knows. My paper investigates how Woolf can have found her fictional story ideas direct from their friendship. With a comparative theory I?m finding and giving examples of how their friendship is reflected in their fictional stories, and I?m backing up my examples with citations from their own diaries, letters and notebooks.

The purpose of this thesis is to investigate the habits of borrowing books among third-grade pupils. My aim is also to study what significance their teacher and the librarian have on the pupils? borrowing habits. Based on the results from an experiment, two observations, interviews and by compiling a list of short summaries of literature relevant to my thesis. I wanted to compare earlier research with my own results and also reflect on remarks made by librarians and teachers concerning the children?s reading and use of the library.

What is the relation between literature and philosophy and what can we learn from it? Is there something about the novel and its language, fiction and narrative that separates it from philosophical litterature? In what way is knowledge about this useful to us, and is it possible to use fiction for the understanding of philosophy?This study makes an attempt to shed some light on the by no means obviuos distinction between philosophy and literature. The aim is to understand what, if in fact there is something that separates philosophy from literature, there is about the distinction that makes it possible for us to separate the ideas in literature from philosophical ideas, and in what way we can use the novel, or fiction in its widest meaning, to understand philosophy. When teaching philosophy you´re often required to make the abstract tangible. But if there´s a misconception about the distinction in what makes philosophical literature philosophical, then maybe there is something to learn from literature, or, at least, something about the fiction and its aesthetics, that makes it easier for us to relate to and understand, for example, the theories that are debated in moral philosophy.There are some philosophers who have used the form of fiction to make their thoughts on philosophical questions understandable.

I detta arbete har jag valt att undersöka hur tre pedagoger använder sig av skönlitteratur i undervisningen i Svenska som Andraspråk och vilken betydelse de menar att skönlitteraturen har för dessa elever men också hur pedagogerna väljer de skönlitterära texter de använder i klassrummet. Med hjälp av olika teoretiska utgångspunkter och tre kvlitativa intervjuundersökningar har jag försökt besvara min frågeställning. Min undersökning har inte gett mig någon generell bild av hur pedagoger i allmänhet arbetar med skönlitteratur i andraspråksundervisningen, men jag har insett att det inte finns ett sätt som är bättre eller sämre än det andra. Man måste jobba utifrån sig själv och sina förutsättningar. Pedagogerna menar att genom skönlitteraturen får eleverna det innehåll som de behöver kognitivt, men på ett mindre komplext språk än i traditionella läromedel. Pedagogernas huvudmål med allt arbete de gör med skönlitteratur är förståelse..

This essay is a study that takes interest in technical and technological change essential to philosophy of science. What is shown is the importance of an active attitude towards this change, by the articulation of the question: Does technical development lead to new ontological questions for science? - and by the answer that such questions do appear.It is clear that passive assumptions in this matter might prohibit science in the proceeding search for truth.By examples of ways in which technical development helps and challenges science, it is concluded that scrutiny of the relationship between technical development and ontological suppositions and hypotheses within science is well motivated..