The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

Secondary schools have for decades debated whether they promote social reproduction which is considered to generate the homogeneous student compositions. The gap between the academic programs and vocational education programs is considered to increase. What in recent years has appeared in research is that the gap is increasing most tend to be in the specific academic program, particularly in science. This paper's intention is to describe the science program at a local level and the pupils who were admitted to the science program autumn 2009 on the basis of an educational sociological perspective. The survey consisted of a census in which all students were given the opportunity to answer a questionnaire.

This thesis was performed at Scania?s purchasing department of non-automotive products inSödertälje, Sweden during spring 2007. The management of the purchasing department ofnon-automotive products believe that their internal customers might not have fullunderstanding of what the purchasing department does. This is a problem because the internalcustomers might not use the contracts negotiated by the purchasing department or they mightnot involve the purchasing department when making purchases.The purpose of this thesis is to examine if and how the internal customers? perception deviatesfrom the purchasing department?s perception regarding the task of the purchasing department.And also to create a communication package with the purpose of increasing the internalcustomers understanding of what the purchasing department does.

This study is an attempt to examine a hospital library's difficulties in reaching customers with consumer health information. The method was a case study of the consumer health service in the hospital library in Västerås, a town in Sweden. Qualitative interviews, observations and written material were used. The approach was from the actor's point of view with the intention to look upon the problem with the eyes of those who work at the hospital with information to patients, that is librarians and medical staff. Theories about marketing in service organizations and how to develop new services were used in the study, as well as theories about communication and different cultures within organizations of different kinds like the library and the hospital.

The study aimed to highlight workplace meetings´ benefit and what level of development. The study was done at a school in Lidköping and included two qualitative observations. Most of the groups´ members were women; one man was included in each group, and there was a mixed age structure of the meeting participants. The collection of data was then paired with the scientific literature and scientific articles. .. Our results demonstrate that group 1 spend 59% of the time on information and 41% of communication.

Intresset i denna studie låg i huruvida organisationsstruktur påverkar den interna kommunikationen. Studien utfördes i samarbete med Region Halland. Avgränsningen gjordes till HR-verksamheten centralt, personalchefer och förvaltningschefer, där syftet med undersökningen var att beskriva och analysera upplevelsen av kommunikationen däremellan. Alla organisationer behöver kommunikation för att existera, det är kommunikation som utgör grunden och framgången för en organisation (Falkheimer & Heide, 2007 15-33). Genom kvalitativa samtalsintervjuer och inläsning på teorier om kommunikation besvarades nedanstående frågeställningar: Hur sker kommunikationen mellan HR-verksamheten centralt, personalcheferna och förvaltningscheferna?Hur påverkar organisationsstrukturen kommunikationen och hur upplever medarbetarna att organisationsstrukturen påverkar kommunikationen?Går det att identifiera eventuella kommunikationsproblem och i så fall vilka?Vad upplevs som effektiv kommunikation och vad upplevs fungera bra idag?Vem upplevs ha ansvar för att information skall nå fram till den eller de som är tänkt? Resultatet visade bland annat en upplevd otydlighet gällande information, svårighet med samordning, problematik kring förvaltningarnas storlek samt resurser på varje enskild enhet och svårighet att se organisationen ur ett helhetsperspektiv..

This thesis examines and measures differences in effciency between L1- and L2 language use for solving referential problems. Quantitative measures used in the study were time and error frequency. Qualitative measures, such as how the tasks and the participants own performance were experienced, were measured by an post interview and two questionaires. Two different tasks, a sorting task and a construction task, in which each informant was given the role as a constructor or instructor, were used for data gathering. A total of 20 dyads, divided in two language groups (English and Swedish) participated in the study.

What drove me to write this paper is the will to  examine if there is a philosophically and scientifically viable  alternative foundation for an objective morality other than what we like to refer to as "God". The  American philosopher and neuroscientist Sam Harris presents in his book The Moral Landscape a thesis for an objective morality based on science in which he states that  science can determine human values. The purpose of this paper is to perform a theoretical trial of The Moral Landscape, examining Harris' thesis and it's relations to the philosophical obstacles that stands in its way, these being mainly the famous philosophical principle "Hume's Law" and G.E. Moore's "Naturalistic Fallacy and Open Question Argument" and thus will serve as my main theoretical foundation. The results of my study was not conclusive since Harris in fact doesn't succeed in bridging the gap between facts and values on a scientific ground.

The use of Internet by children and teenagers has become a special field of interest. Certain risks are associated with young peoples use of this media and national and international measures have been taken to assess and counter these risks.Library and informationscience have approached the subject of risks by looking at different software´s, so called Internet filters, that is used to control and censor the access to Internet based resources. In the USA, where public services and institutions that provide Internet resources to children and youth have started to require censorship of the Internet, a debate has arisen concerning the use of so called Internet filters.The theoretical basis of this master´s thesis is related to the conception of risk, gender and childhood. The focus of the paper lies on young peoples use of information and communication technology (ICT) and how risks associated with young peoples use of the Internet is constructed by different parties involved in supplying Internet resources. By means of a case study at a primary school in Skåne and at the company Netscan in Malmö.

AbstractAim: The purpose of this thesis is to research how women think about fashion in relation to their self and to others. Can clothes be an expression of who we are who we want to be and how we look at others? What are the main characteristics in this type of communication and what kind of information can be distributed using this tool?Method/Material: InterviewsMain results: Clothes can work as a tool to show who we are and what we are, mainly on short term. We use clothes for different purposes, sometimes we what to be seen and really show who we are and what we stand for and sometimes we just what to go with the flow and not be seen at all. We will always have a physical need for clothes but it is also a natural and important part of our individual expression and our identity.Keywords: Fashion, Clothes, Identity, Lifestyle.

Detta kandidatarbete undersöker science fiction, en av de större och vanligast använda genrerna inom medier såsom spel, film och litteratur, genom att studera dess undergrupper, de så kallade subgenrerna. Dessa är specialiserade versioner av genren i fråga och använder den inom vissa förutsatta ramar, exempelvis hur samhället ser ut eller vilken typ av teknologi det huvudsakliga fokuset kretsar runt. Genom att studera hur subgenrer är beskrivna i The Encyclopedia of Science Fiction kan man avgöra att de består av sex punkter: plats, tidsperiod, karaktärer, teknologi, narrativ och visuell estetik. Dessa punkter har använts som ramverk för att utveckla en ny subgenre; Mystech, där scenarier utspelar sig i vad som kan ses som en typisk fantasyvärld med magi och monster, men där dessa egentligen bara är teknologi majoriteten av de påverkade inte förstår sig på. För att demonstrera Mystech har två olika miljöer utvecklats, både i bild och skriven form. Dessa är två mycket olika skådeplatser för scenarier att berättas i men som trots sina olikheter har nog med faktorer gemensamt för att kunna klassificeras som delar av samma subgenre..

The integration of the Internet in our society has shaped alot of the things we do in our lives. The Web allows us to achieve certain things directly through our computers, such as reading the paper and paying our bills. But this integration has also lead to another interesting change. Activists have begun to unload their operations onto the Net instead of holding on to the more traditional demonstrations performed in squares. This study aims to look into the world of cyberactivism and examine how cyberactivists experience the way activism has changed as a result of using the Internet.

For most dog owners today it is natural to use acoustic stimuli such as talking to communicate with their pets. Words are used both to ask the dogs to perform tricks, as well as to hold ?conversations? with the dog. This literature review looks at how dogs perceive human acoustical communication and how this can influence the behaviour of the dog. This information could be used e.g.

Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor:  Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..

There are differences today amongst psychoanalysts regarding if psychoanalysis should limit itself to being exclusively a hermeneutic discipline or if psychoanalysis should find points of contact with neurobiology. The purpose of this essay is to touch upon the larger issue that creates the different points of view: Can psychoanalysis become enriched by finding points of contact with neurobiology, and should psychoanalysis be regarded as belonging to a broader scientific field than being exclusively a human science? The question at issue is: Can modern neurobiology contribute to a development of the psychoanalytic concepts; compulsion to repeat, transference/countertransference and talking cure? The method used is a literature study. The result shows that: Freud?s theories regarding traumatic compulsion to repeat can be linked with LeDoux?s theory of "emotional memory".