The purpose of this master?s thesis is to investigate children?s access to specific children?s activities at Swedish public libraries 2005. The thesis is based on literature studies and qualitative interviews with children?s librarians, library directors and local politicians at two demographically different libraries in Gothenburg.The sub questions are: What measures exist to promote children?s access to public libraries and children?s activities when it comes to: law and other political statements: different efforts on the state level and different efforts on the municipal level in the direct activity with children at public libraries? What driving forces and needs justify activities for children at public libraries? How will the responsible persons judge that the efforts are sufficient? The result of the study shows that children?s access to library activity has increased in the last couple of years due to reorganization, economic savings with closing down of library affiliates and because libraries have given priority to other things, like IT and new media. Children?s librarians have got new assignments and less time for children?s activity.The conclusion of our investigation is that children?s librarians are ambitious in their work, but unfortunately don?t give children?s library activity adequate resources.

The students participating in my development work will work with a process book for handicraft studies. In the beginning of their studies, the students need practical knowledge about the development of the profession itself, but they also need to be challenged and learn how to solve problems on their own which will help them gain a deeper knowledge of the subject.    I focus on open questions to create a process with the students. This process is created when working with Solution-Focused-Education. Through ?assessment for learning? we can help the students to improve their self-assessment and understanding of the learning process.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

Background: The starting point of the thesis is the growing importance of negotiations that serve to establish a relationship between the parties involved as companies? business activities are getting more complex. Purpose: The purpose of the thesis is to find and to analyze which elements are of importance for parties, when creating a successful negotiation with regard to building long-term relationships, and if those elements differ for sales and procurement negotiations in companies with business activities of various kinds. Research method: The study was realized with the help of twelve qualitative interviews. Result: The elements of importance when creating a successful negotiation with regard to building long-term relationships were mainly elements of co-operation and to some extent elements of competition.

The increased interest in a sustainable environment puts pressure on companies in the manufacturing industry. Rexcell Tissue & Airlaid AB (Rexcell) in Skåpafors produces paper to be converted into tabletop and hygiene products. Rexcell is certified according to the environmental management system ISO 14001, gaining competitive advantages by showing that the company works toward a sustainable environment and that they follow current legislation. The activities at the company are classified as hazardous to the environment according to the Environmental code. Every year, the activities are inspected by an independent inspector.

Our study aimed at gaining insight of co-workers experiences of different factors that affects the verbal communication and leads to dialogue and misunderstanding between co-workers and their managers. The empirical material was gained from semi-structured interviews with co-workers at various departments within the same organization. We used a hermeneutic interpretive approach and our data was analyzed concerning different factors affecting communication. The result has been interpreted using the theories of deliberative conversations and dialogue competence. We have also used Illeris theory of learning. The result shows a number of factors that affects communication between co-workers and managers.

The aim of the study was to investigate how a significant other of threepersons with Parkinson?s disease experienced the communication in conversation. Astructured interview and analysis of a video recorded conversation was performed.The questions in the interview were aimed at mapping the significant others?experience of communicative problems, their frequency, degree and conversationstrategies used by a significant other in conversation. The result showed that thesignificant others? experienced problems in communication related to the disease inseveral different areas for two of three participants with Parkinson?s disease.

Authors: Stina Johansson, Anna Lennartsson, Caroline WennerstenTutors: Peter Caesar Title: Communication without boundaries? ? a study about the problems of Gothenburg culture festival communications to multicultural areas.Keywords: communication, multucultural areas, communicationmodel, attitudes, diversity marketing, culture, Gothenburg Culture Festival  Background: There can be many problems with communication in multicultural areas. It has become more important for companies to communicate in order to gain competitive advantage. Gothenburg Culturefestival has a large number of visitors and since last year they have noticed that there are not as many visitors from some multicultual areas in Gothenburg. This makes it interesting to see what kind of problems that exists in the current communication. Problem statement: What noise is there in communicating to a multicultural target group and how does they affect the goals and the result with the communication?Purpose: The purpose of this paper is based on the communicationmodel and from there describe the communication between companies and multicultural areas, and from this identify problems with such communication.Method: 118 respondents were selected through a convenience sample and then  asked questions through structured interviews based on a questionnaire.

AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.

In industries today the demand for reading the state of industrial equipment and thus prevent machine breakdown, is increasing. The company HMS Industrial Networks AB has a product on the market, Netbiter EC350 that is used to read sensors and thus find out the condition of industrial equipment. By reporting scanned data to users through a cloud service, users can keep track of their equipment. When developing Netbiter EC350 a slot was made for a Bluetooth module to offer clients a wireless reading in future developments. In this project a prototype was made to show how this Bluetooth communication can be implemented. The goal of the project was to create a Bluetooth communication between a Bluetooth sensor and Netbiter EC350. A user interface was made to allow the user to read sensor values. The result of the project shows how a Bluetooth communication can be implemented to read sensors wireless and therefore it fulfills its purpose and goal.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

The world we live in becomes more globalized as a result of new communication media. Communication occurs over greater distances which leads to increased travel. In the report AR5, by IPCC, it is showed that the human impact of climate change is clear and that something has to be done. Therefore its very important to change the human impact. A part of it is to change the way we travel within the service which leads to the purpose of the thesis.

This thesis examines how role-playing games can be used as an educational tool in after-school programs and identifies the challenges and opportunities perceived by both students and teachers. The study is based on qualitative methods, with interviews with after-school teachers and children in after-school programs with their observations of role-playing activities in a municipality. The results show that role-playing games promote social development, creative thinking, problem-solving, and language development. Students reported increased motivation and engagement, while teachers observed improved relationships and an inclusive environment where students could explore different roles and perspectives. The research links these findings to previous studies that highlight the potential of role-playing games to develop empathy, collaboration skills, and critical thinking (Daniau, 2016; Trespalacios et al., 2011; Suryani et al., 2020). Furthermore, our findings support the curriculum goals of student influence and situational learning, emphasizing the importance of students' own initiatives and responsibility in educational activities (Lgr22, 2022). The study also identifies challenges, such as teachers' uncertainty about introducing and leading role-playing games due to a lack of expertise.