Outdoor advertising is not very often discussed within city planning even though the commercial messages occupy much of public space. The advertising signs affects not only the physical environment but also social life. In this report I would like to acknowledge and question the presence of advertising in our everyday environment. Outdoor advertising is not a new phenomena, technical progress however, results constantly in new expansions in the environment. Today advertising occurs in all sorts of shapes in the cities, both as free standing signs and as signs attached to facades, incorporated in city furniture such as bus shelters and on vehicles moving along the city streets. Grouping advertising into two categories; local and national, reveals that the different categories have different impact on public space.

Undersökningen vill visa om vald sökmotoroptimering påverkar en webbsidas SERP- placering1 för sidor med video. I arbetet undersöks bland annat video-sitemap och schema.orgs uppmärkning för video.En empirisk undersökning har utförts med tre testdomäner där olika sökmotoroptimeringstekniker implementerats på de olika webbsidorna. En webbsida sökmotoroptimerad för video, en sida med sökmotoroptimering för textinnehåll och en sida sökmotoroptimerad med båda teknikerna. På sidorna har kontinuerligt videor laddats upp och sidornas SERP-placering i sökmotorn Google noterats på en förbestämd sökterm.Resultatet visar att schema.orgs uppmärkning för video och video-sitemap har en viss positiv effekt vad gäller sökmotoroptimering..

I många sammanhang är det önskvärt att importera data från textfiler, excelfiler och liknande till en databas. För detta krävs att data i något skede översätts till en ER-modell (Entity Relationship), en modell som beskriver relevanta delar i ett databasschema. Modellen för hur denna översättning ser ut varierar från fall till fall.I det här examensarbetet har en applikation tagits fram för import av data till en ER-modell ur ett modellperspektiv i linje med Model Driven Architecture (MDA) ?. Vinsten ligger i att använda en metamodell som beskriver hur olika modeller för transformering från tabelldata till en ER-modell får se ut.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.

The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.

Vårt syfte med denna studie är att genom en undersökning av reklambyråer få en förståelse för hur de går tillväga med sin egen marknadsföring riktad till marknaden av reklamköpare. Vi vill därmed se om tillgänglig teori kan tillämpas på en reklambyrås externa kommunikation. Det ingår även i vårt syfte att genom denna studie kunna förse Stigges Reklam med förslag till deras marknadsföring..

This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.

This thesis explores the effect of using a new media in the marketing mix. SL, in cooperation with Clear Channel, has covered the outside of an entire carriage, 46,5 meters long, in an underground train with an advertisement for a company. This new form of advertising has taken place in the Stockholm Underground system during spring 2005. The five companies participating in this project are MTV, the Aftonbladet/Sportsbladet, Eniro 118 118 SMS, Heinz and the Gallerian.An empirical study has been carried through to survey the motive for companies to market themselves, their brand and product/service, by using the outside of a carriage on an under-ground train as a gigantic, mobile bill¬board. The study also investigates the commuters? attitude regarding this form of advertising.

In this paper we have studied how young adults read news on the internet. The purpose was to seehow the consumers of news were irritated by the adverts on news sites depending on whichplatform they used, a computer or an portable reading device of the brand Apple iPad. Observationsand surveys were conducted on ten people. The news sites we used for this study were www.SvD.seand www.expressen.se. The result show that a majority experienced that their news consumptionwere irritated by advertising, mostly on Expressen's news site because it wasn't perceived asforeseeable..

Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.

Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.

Uppsatsens huvudproblem: Genom att studera klassiska modeller och teorier för hur man på bästa sätt marknadsför en produkt eller ett varumärke, skapas en uppfattning om att det är tydlighet som bör prioriteras. Under senare år har emellertid raka motsatsen till detta uppvisats på reklammarknaden. Istället för tydlig och informativ reklam, använder man sig av irrationell, osammanhängande och i många fall obegriplig reklam för att nå ut till sin tilltänkta målgrupp. Samtidigt kommer indikationer på att denna typ av reklam inte alls är den som i detta fall ungdomar vill se i dagens media. Om detta fenomen är ett medvetet förfarande eller om reklammakare helt enkelt inte lyssnat tillräckligt på vilken typ av reklam som ungdomar föredrar, ämnar vi att undersöka i denna uppsats.

Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.

Celebrity endorsement has been a popular advertising strategy all over the world for the past few years. The purpose of this thesis was to find out why companies choose celebrity endorsement as advertising strategy and how the celebrity endorsement process appeared in companies. We choose to interview two companies in the retail business and the interviews were conducted with the marketing managers for each company. This study provided that companies utilize celebrity endorsement to increase their sales, and it is important that the whole company is in the celebrity endorsement process discussion before the company choose which celebrity they will work with. .