Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

This report is the result of several interviews of employees within the field of pedagogy. The background behind this report is my period as a trainee in one of the daily activities in Malmo. In daily activities the employers gets training, education and guidance in Marte meo, which is funded by public finances. The method, which this study focuses upon is called Marte meo. It is a method of communicating and developing the means for the participants to evolve their skills in communicating and increase self esteem.

Denna uppsats är gjord på uppdrag av Tarbit Shipping som år 2011 konverterade sin tankbåt M/T Bit Viking från konventionell drift på tjockolja till LNG (Liquefied Natural Gas).Uppdraget som gavs var att upprätta en tränings manual till fartyget då det är ett krav från IMO (International Maritime Organization). Manualen skrevs i 3 st huvuddelar Kategori A, B och C. Kategori A är till för att manskap ombord ska få en kännedom om gasen och säkerhet runt den, Kategori B är skriven till däcksbefäl där det krävs en större kännedom om gasen och Kategori C är till för maskinbefäl. Manualen finns nu ombord på fartyget och på rederi kontoret för utbildning av nypåmönstrad personal och fortlöpande utbildning av ordinarie personal. Manualen är ett resultat på tolkning av IMO´s IGF kod (ANNEX11.

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

Man has through out times and in all cultures shaped their bodies to the existing bodily ideals. Men's bodily ideals had changed over the last thirty years to a more muscular, less bodyfat and more V-shaped body. Men and women focus their attention to different body parts. That is why there is a need for a questionnaire witch is specially designed for men. The purpose of this study was to deliniate the body image of men aged 20 to 30 years and to test the reliability of the questionnaire "Mäns kroppsuppfattning".

The need to attract and retain individuals who add value to the organization constitutes an increasing challenge facing human resource professionals. In this context it is essential to establish stronger links between the individuals and the organization they work for. The aim of this study is to explore and discuss the role of ethical core values such as trust, respect, fairness, and honesty as a critical antecedent to employee commitment. From the perspective of employees, a comparative case study is conducted in two organizations with two different reasons to exist - a profit organization and a non-profit organization. The study concludes that organizations should have a high focus on people's core values when they recruit new employees as well as for educating and training their existing employees and managers.

During my practice as a teacher trainee at an upper secondary school it became clear to me that many pupils have difficulties with algebra. Also in a report from the National Agency for Education (1999) you can see that the students algebra knowledge get worse and worse. I was surprised to find that many pupils seemed to get stuck on the level of attainment for the senior level of the nine-year compulsory school. As I have not studied anything about difficulties in algebra during my training to become a qualified teacher I would like to get to know more about this. I also examine why you have to study algebra in upper secondary school.

Empatiträning i form av simuleringsövningar är en frekvent använd metod inom psykologin. Effekterna av den ger dock motstridiga resultat på ökningen av empatin. Den här undersökningen testade om flickor har högre empati än pojkar, om empati går att öka med övningar samt om det finns ett samband mellan välmående och empati. Övningarna inbegrep bland annat simulering av blind- och dövhet samt forumspel om mobbning. Deltagarna fick före och efter övningarna svara på en enkät som analyserades kvalitativt och kvantitativt.

Increasing innovation and entrepreneurship has been identified as a key target for sustained growth and welfare, both in Sweden and abroad. Therefore, many countries have recognized the need to equip students with entrepreneurship education and to integrate skills associated with entrepreneurship into the various curricula.To shed light on entrepreneurship education within business curricula, a case study focusing on the first two years of the Bachelor program at the Stockholm School of Economics (SSE) was conducted. The study was based on interviews with students, alumni and scholars with a background of entrepreneurship. Insights from respondents were compared with leading research on entrepreneurship education, to evaluate the program's approach.Primary findings from the qualitative analysis showed an overall lack of entrepreneurship education in the early stages of the program. Entrepreneurial "know-how" knowledge was an insufficient component of the SSE program and a barrier for why more students did not pursue a career in entrepreneurship.

This thesis was made possible by the company Verendus system AB, which is the leading developer of dealership management systems in the caravan and camper market. The goal of the thesis was to create a statistics module for a new producer system envisioned by Verendus. The new system is aimed at manufacturers and importers of caravans and campers, with the goal of enabling its users to create more effective production lines. By providing statistical data to mentioned users they will be able to predict market trends and customize their production lines accordingly. Today such software does not exist which leads Verendus to think that its arrival would lead to a success on the market.Before the development and design of the producer system began, a new agile method had to be developed, MAM (Minimum Agile Method).

ABSTRACTA Qualitative Discursive Analysis of Eight Contemporary Geography BooksTeacher Training with an Intercultural Profile 2006Author: Susanne LjunglöfTutor: Jan-Eric MattsonThe aim of this paper is to describe which discourses concerning the different continents problems, future and development that I can find in the descriptions of the continents in a number of contemporary geography books.The aim has been divided in four questions:- Which aspects of the continents problems are expressed in these geography books?- Which impressions concerning the continents development and future are expressed in these geography books?- Which conceptions about the population in the different continents are expressed in these geography books?- Which cultural reference creates these discourses?The method used for conducting this study is a text analytical method called general discourse analysis.My conclusions:- The different continents problems, development and future are described through entirely diverse discourses.- The reviewed geography books take their origin i a western perspective in their description of the different continents.- As a reader it is always important to be aware of the ethnocentric perspective that could be expressed.

Shoplifting is a serious problem due to the fact that about 2 % of a retail store's turnaround dis-appears annually. This paper discusses the problem with shoplifting where a closed retail display of glass can prevent this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried out at a retailer in the beauty industry in Sweden both in stores where the selection of perfumes have been displayed behind glass and in stores in which they have been displayed with open access.

The purpose of this thesis was to investigate thephenomenon language café, an activity that is held in public libraries into which anyone is welcome who wants to practice their skills in Swedish, and see how this can be put in relation to integration. To reach the purpose we developed two research-questions; What does the language café fulfill for its participants? and How can the language café contribute to the promotion of integration? The study is based on semi-structured interviews with seven participants from language cafés. The theory used to analyze the results from the interviews is the Swedish sociologist José Alberto Diaz theory about the integration process which can be divided into seven dimensions. The findings of the thesis were that the language café can fill the function as a place to Speak Swedish, for Community-information, a place to meet and a place for trust and self-confidence.

In this trial we used QualispermTM as an objective method of measuring stallion semen. Samples of semen were analyzed before and after centrifugation. Motility and concentration were statistically analyzed. During the trial all the objective mesaurments were compared to a subjective method. The advantages of QualispermTM compared to older CASA- systems is it´s ability of measuring a greater amount of spermatozoa while it also grades them into different subpopulations. These subpopulations have different qualities that decides their capacity of fertilization. The results showed that this objective method might be used practically. Although, there are still some disadvantages, such as high costs and the necessarity of accurat training of the handler. If it´s possible to prove further relevant results that also are statistically correct, this could prove the usefulness of QualispermTM as an objective measurment method in the daily work at gestuts and stallion stations, thus giving the staff a reliable instrument in assisting the work for an improved horse breeding in Sweden, improving both in quality and economically..

This thesis builds on the core problem: What Factors Affect IT-related Group Communicationwithin Oragnizations? With sub-questions: How does the daily communication in the workplacepresent itself? How can the individual affect communication? The purpose of this paper is toinvestigate which factors influence group communication positively and negatively, andhow communication affects the daily work in an organization. For this study, the fourinterviewees, from four different organizations, have been selected to participate in astructured interview conducted with the help of an interview guide. To analyse thequalitative data derived from interviews, a method of creating patterns and themes wasused. This is presented by selected quotations from the interviews in order to provide aricher depiction of the collected data.The result could indicate large gaps in both formal and informal communication, whereemail turned out to be one of the biggest single problems.