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390 Uppsatser om Sales promotions - Sida 10 av 26

Felansvar vid Företagsöverlåtelser

Sale and acquisition of a business is risky, since vague legislation and lack of literature often contribute to the fact that it is not possible for the parties to know beforehand how a dispute about the agreement shall be resolved. The objective of this thesis is to clarify what should be applied in terms of liability and the allocation of risks between the parties, in order to help avoid disputes about the agreement. In order to fulfill the purpose of the thesis, the legal status of the agreement has been investigated, as well as the question whether the sale of goods act should be applied, even though the sales agreement between the parties should be the primary regulation. Furthermore, another question that has been investigated is whether the buyer?s duty to investigate, and the seller?s duty to inform, affects the allocation of risks between the parties, and thereby also their liability..

Strategisk styrning av säljprocessen i ett högteknologiskt tillväxtföretag: värderingar och relationer i fokus

Bland tillväxtföretag i Sverige är företag som säljer högteknologiska produkter välrepresenterade. Styrning i dessa är en utmaning, speciellt av försäljningsfunktionen som utpekats som hjärtat i dessa företag. Simons hävstänger för strategisk styrning omfattar fyra perspektiv som denne menar bör uppmärksammas för att skapa balans i strategisk styrning och i sin tur nå lönsamhet och tillväxt. Dessa är det diagnostiserande perspektivet, det interaktiva perspektivet, värderingsperspektivet samt det gränsskapande perspektivet. Personlig försäljning är en kritisk komponent för högteknologiska tillväxtföretag.

En introduktion till de surreella talen

This is a report on the development and implementation of the web shop ?Urballa Ur?, a web application developed by nine students at Linköping university. The report illustrates the methodology and process with intention to answer the question ?How can an online watch store be implemented to increase sales??. During the process the agile method scrum has been used as a working method.

Analys av varumottagningen och den interna logistikens effekter i Atollen

In central Jönköping, on Munksjöns northern waterside a shopping centre will be built, on the block Atollen. The construction will begin in autumn of 2007 and will be finished according to plan in 2009. Atollens goal is to counteract the competition from external retailers and strengthen the retail trade in the city centre, leading to more attractive and competitive city centre.Atollen will not be a shopping centre in traditional style and design, it will be focused on shopping and experience. The shopping centre shall be a natural venue with a wide and exclusive store mix, concentrated against trend conscious customers. This will be created with the help of a futuristic design and architecture, with light, open and transparent spaces.

Att köpa i Kina: En studie om hur och varför svenska företag fördjupar sina inköp i Kina

China is one of the fastest growing markets of today and attracts billions of dollars in foreign direct investments. Swedish companies have not been late to follow and operate on the Chinese market driven by opportunities in sales, production, and sourcing. However, there has been limited research made on how and why Swedish companies extend their sourcing efforts in China. By combining research within the internationalization of export activities, concepts from global sourcing, and gathered empirical data from leading Swedish companies operating in China, the thesis develops a framework for analyzing the internationalization process of sourcing in China..

Beräkning av optimal batchstorlek på gavelspikningslinjer hos Vida Packaging i Hestra :

This final thesis aim to create a support that can decrease the uncertainty when planning the cable drum flanges lines that produces cable drums in the interval 100 to 320cm in diameter at Vida Packaging in Hestra. The purpose attains through finding an optimal batch size that minimizes the total storage cost and order prime cost, without degenerate delivery capacity to the customer. Through survey the sale and stock balance development during 2005 and 2006 for cable drums in Hestra and give alternative suggestions how to plan the production after installing a new cable drum flanges line. The study also explores different ways of working during product change in existing nailing line, to minimize the order prime cost. Vida Packaging in Hestra is a part of the Vida group, which is Sweden?s largest privately owned sawmill group with seven sawmills placed all around southern Sweden.

Aspekter att beakta vid beslut om gemensam säljorganisation tvärs divisionsgränser

Vid beslut om gemensam säljorganisation tvärs divisionsgränser, har jag kommit fram till att sex aspekter måste tas i beaktande på följande sätt: 1) Att upprätta teknikorganisationer, vilka kan vara produktledningar, som stöd för säljkåren i tekniska frågor. Dessa ska kunna ge support till säljare ute hos kunder, vilket är speciellt viktigt vid nykundsbearbetning och större projekt, ta fram offerter, och allmänt fungera som en teknisk back up i olika tekniska frågor. 2) Produktutbildning för säljkåren, för att ge den tillräcklig teknisk kompetens, så att den kan hantera frågeställningar mellan kund och teknikorganisation. 3) Hantera mål- och rollkonflikter, genom strukturerat arbetssätt, med mål och planer, tydlighet med vad som förväntas av olika parter, samt lämpligt kompensationssystem. Med hänsyn till det som framkommit i intervjuer är detta den enskilt viktigaste punkten att nogsamt beakta, speciellt då den kan riskera att underskattas.

Aspekter att beakta vid beslut om gemensam säljorganisation tvärs divisionsgränser

Vid beslut om gemensam säljorganisation tvärs divisionsgränser, har jag kommit fram till att sex aspekter måste tas i beaktande på följande sätt: 1) Att upprätta teknikorganisationer, vilka kan vara produktledningar, som stöd för säljkåren i tekniska frågor. Dessa ska kunna ge support till säljare ute hos kunder, vilket är speciellt viktigt vid nykundsbearbetning och större projekt, ta fram offerter, och allmänt fungera som en teknisk back up i olika tekniska frågor. 2) Produktutbildning för säljkåren, för att ge den tillräcklig teknisk kompetens, så att den kan hantera frågeställningar mellan kund och teknikorganisation. 3) Hantera mål- och rollkonflikter, genom strukturerat arbetssätt, med mål och planer, tydlighet med vad som förväntas av olika parter, samt lämpligt kompensationssystem. Med hänsyn till det som framkommit i intervjuer är detta den enskilt viktigaste punkten att nogsamt beakta, speciellt då den kan riskera att underskattas.

Ökad användning av biodrivmedel i vägtransportsektorn : en styrmedelsanalys

The Swedish road transport sector relies almost completely on fossil fuels. In 2007, as much as 96 percent of the total sales of fuels was made up of petrol and diesel, while at the same time the share of total emissions of greenhouse gases in Sweden that came from road transports amounted to close to 30 per cent. Sweden is by no means worse off than any other European country in these respects. In order to address the questions of high oil dependence and CO2 emissions the European Commission has proposed a reinforcement of the legislative framework, with a 10 percent minimum for the market share of biofuels in 2020. Furthermore, the proposed target is binding for the member states, unlike the current voluntary target of 5.75 percent by 2010. More than doubling the usage of biofuels in only a bit more than a decade will most likely not be possible without policy interventions.

Eleiko 360°

This report will present athesis on behalf of Eleiko Sports AB and carried out by two students at the InnovationEngineering (University of Halmstad). In this report the project participants willdescribe the project background along with the current product issues andneeds. A clear structure for participants, stakeholders and information flowbetween these parts will be included in this report so that you can clearly seethe areas of responsibility. The report includes a timetable which the grouphas worked along and also methods used. In the development process you will beable to read about how the students in an interdisciplinary way have used themethods and come up with an entirely new product.

PR-branschen. Branschen som inte kan marknadsföra sig själv? : En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring

Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

Direktmarknadsföringens alternativ : En fallstudie för Logosol AB

Logosol is a company that produce small-scale wood processing products. To be able to expand the business Logosol have decided to increase exports, their target markets are the US, Russia, Germany and Norway. The expansion has mainly been through subsidiaries situated on the abroad markets. The subsidiaries have done poor results and that has influenced the whole company. CEO Bengt-Olov Byström made a decision to sell out the units to the people who worked in the business.

Vilka faktorer inverkar vid valet av transportföretag? : En fallstudie om företagskunders resonemang och prioriteringar vid köp av transporttjänster och val av transportföretag.

During the last couple of years the focus for many businesses have moved from just being price oriented to include such factors as quality, flexibility, service, delivery precision and environmentally friendliness. The shift in viewpoint arises from the increasingly competition on the market and the hard economic atmosphere. It has become more important to differentiate the company and its products to be able to increase market share. The purpose with this master?s thesis was to get a better understanding on how companies (customer to DHL) are reasoning and prioritizing when choosing Swedish carriers.

A study in web development : An onlinewatch store as a web application

This is a report on the development and implementation of the web shop ?Urballa Ur?, a web application developed by nine students at Linköping university. The report illustrates the methodology and process with intention to answer the question ?How can an online watch store be implemented to increase sales??. During the process the agile method scrum has been used as a working method.

Vad styr sortimentet hos svenska perennaodlare? : en studie baserad på sju företag i Sydsverige

The purpose of this study is to clarify the most important factors that affect Swedish perennial growers when designing their assortment. The study describes how herbaceous perennials are produced in Sweden today and try to give an answer to the question how growing method and choice of assortment are affecting the possibilities of Swedish producers to compete on the market. Seven perennial growers in the southern and western parts of Sweden have been interviewed about their production methods and on what basis they design the assortment of perennials. During the interviews five factors seem to be the most important when the growers choose which species to grow ? profitability, the characteristics of the species, the sales channel/customer, the growing environment/growing facility and the grower?s interest and knowledge. It is often a combination of these five factors deciding if a cultivar will be grown or not. .

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