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826 Uppsatser om Sales promotion - Sida 49 av 56

Hälsofrämjande arbetsplatser: En undersökning av den psykosociala arbetsmiljön och det hälsofrämjande arbetet inom Luleå kommun.

Ökande sjuktal och lägre frisktal gjorde att Luleå kommun startade projektet Hälsofrämjande arbetsplatser. Projektet går ut på att förbättra hälsa och välbefinnande hos de anställda inom kommunen, med fokus på hälsofrämjande och friskvårdsarbete. Syftet med detta examensarbete är att undersöka den psykosociala arbetsmiljön inom en enhet i Luleå kommun, samt att kartlägga hur kommunen utifrån detta kan arbeta med, och skapa engagemang kring, hälsofrämjande arbetsmiljöarbete. Examensarbetet utgår från Karasek och Theorells (1979) Krav-kontroll-stödmodell, Siegrist (1996) Ansträngnings-belöningsmodell och Känsla av sammanhang av Antonovsky (1987/1991). De undersökta frågeställningarna är: Hur upplever medarbetarna sin psykosociala arbetsmiljö? Hur upplever medarbetarna det hälsofrämjande arbetet och hur kan engagemang kring det hälsofrämjande arbetet skapas hos medarbetarna? Tio medarbetare inom en enhet i kommunen har deltagit i semistrukturerade intervjuer, som har analyserats genom en teoribaserad tematisk analys.

Arbetsgivares ansvar för rehabilitering : Vägen tillbaka i arbete, lång eller kort?

Aim and questions: The purpose of this paper is to clarify the responsibilities employers have for rehabilitation and to explore how it conforms to an employers' actual condi-tions. Furthermore, the intention is to increase knowledge of how employers interact with other partners in the rehabilitation process and what affects sick people to return to work. The following three questions form the basis of this paper: What are employers? responsibilities for rehabilitation under the law and how is it consistent with an employer's actual conditions? What is the role of employers in the rehabilitation co- operation with other actors? What factors influence sick people to return to work?Method: The paper has used a true scientific and a legal sociological method to examine how the regulated employer responsibility for rehabilitation relates to what is practical in re-ality. To achieve the purpose, four empirical interviews were conducted with Örebro Municipality, Insurance, occupational health Previa and a doctor, which all of them have an important role in the rehabilitation process.

Diskursanalys på den Etiopiska regeringens nationala handlingsplan om bekämpning av ökenspridning

In this paper discourse analysis on the Ethiopian National Action Program (NAP) to combat desertification is made. The aim is to describe how the overall image/picture of desertification, its causes, and effects and of possible solutions are presented in the NAP. The result of this analysis shows that the main cause of desertification is human activities mainly due to the poorly developed socio-economic situation in the dryland areas. It is indicated that an excessive dependency of the rural population on the natural resources, particularly land, is the major cause of land degradation and this deterioration of land is said to have been caused by the rapid population growth, overgrazing, forest clearing as well as past government and institutional failures. In addition it is indicated that the effect of desertification usually involves ecological changes that sap land of its ability to sustain agriculture and human habitation, therefore the most serious threat to human welfare.

Kan aktieägaravtal som saknar aktiebolagsrättslig relevans leda till obligationsrättslig bundenhet och skadeståndsskyldighet? : De lege lata och de lege ferenda

Bestämmelsen om tvångsinlösen i 22 kap. 1 § ABL är tvingande, vilket innebär att avsteg från vad som föreskrivs inte får göras genom bolagsordningen. Mot bakgrund av Högsta domstolens avgörande i NJA 2011 s. 429, synes bestämmelsens tvingande natur vara än mer vidsträckt. I förevarande fall ansågs nämligen ett aktieägaravtal, varigenom en majoritetsägare avstått från sin rätt att påkalla tvångsinlösen, sakna aktiebolagsrättslig relevans.

Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. Mango is a perishable commodity and to keep its value and quality it is essential to have the opportunity to sell the mangos in the right time. Inefficient and undeveloped infrastructure and marketing systems hinders the mangos to reach the market in time though, which causes large losses of produce.The Kenyan mango production has increased during the last decade but due to market losses for the producer, the small-scale farmers? profits have not improved.

Folkbibliotekarierna och läsfrämjandet ? en diskursiv studie av svensk bibliotekspress 2012-2013

The aim of this thesis is to examine how the identity of the public librarianwith regard to reading is manifested in the library field. The approaches thatare taken to reading and readers are examined as well as the consequencesdifferent approaches might have. The empirical material is based on 93articles published in Swedish library journals. The theoretical andmethodological starting point is discourse analysis. The application ofdiscourse analysis according to Michel Foucault?s hypotheses reveals threediscursive formations regarding the professional identity of public librarianswithin the framework of reading promotion: The public librarian asguarantor of democracy is related to the public library's original mission offostering, cultivating and educating citizens.

Konsumentens hälsa som en del av företagets sociala ansvar : en fallstudie av två företag inom dagligvaruhandeln

We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is limited to the market leading companies in Sweden, Coop and ICA, because the performance of the leading companies puts them in the strongest position to profit from shifting consumer trends, grow revenues and penetrate new markets and also enable them to make a strong case for the effectiveness of voluntary action, obviating the need for government intervention. A qualitative method was used in this study to get an accurate understanding how the food retailers take social responsibility for consumers health. The study is based on interviews with experts in the food retailers Coop and ICA, and the companies reporting in this area, annual reports, corporate responsibility reports and websites.

Medarbetarnas uppfattning om den psykosociala arbetsmiljön - En kvalitativ pilotstudie om engagemang och trivsel på ett logistikföretag

Introduction: Workplace health promotion is important for both the health of the employee and the profability of the company. Among other things the psychosocial work environment tends to be related with motivation and well-being at work. Employees who experience work motivation and job satisfaction are at less risk of illness, which may also result in reduced absenteeism. Aim: The purpose was that of a smaller pilot study examining a qualitative methodology to obtain detailed and concrete information about the blue-collar employees' views on what helps or impair the psychosocial work on the logistics company. Method: A qualitative approach where semi-structured interviews were held with four focus groups was used.

The use of artificial insemination in dairy farms in urban/peri-urban Kampala, Uganda : a study of knowledge, attitude and practices

Uganda is one country with fastest growing populations in the world and with more than 25% of the population living in poverty. There is a rapid rural urban migration with increasing demands for food for low income earners especially in these areas. One way to mitigate food insecurity is to increase milk and meat production efficiency, and thus reproductive performance of cows is crucial for good production. A well-documented strategy for improving dairy cow productivity through faster genetic improvement is to breed dairy cows using proven semen via artificial insemination (AI). AI has been used in Uganda for over 60 years but only less than 10 %, a small population of the country?s herd has been bred that way. The aims were to study knowledge, attitude and practices factors influencing cow fertility results on dairy farms around Kampala using AI and to propose ways of promoting increased use of AI in Uganda.

Ingenmansland? : En studie av medarbetarnas uppfattning om sin tillhörighet och roll inom ett personaluthyrningsföretag

SummaryThe purpose with this study is to give a view of how employees understand their belonging and role in a temporary work agency and its clients. This study describes the employees´ relation towards the temporary work agency and the client. The study should be interesting for temporary work agencies and those who have considered of working in the temporary work agency business.The agency in this study is Manpower AB and has existed in Skövde for five years and has appreciated 200 employees. The company offers fast, worth its prizes and flexible employment agency solutions no matter if it affects a few persons or more complicated solutions. You can find specialists and generalists within the most fields, for example administration, sales, market, telemarketing, technology, and logistics.

Resan är målet: En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen

The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

Event som Marknadskommunikation - Din Guide till Eventgalaxen: En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

Hållbarhetsredovisning- För Vem? : centrala intressenters möjliga påverkan på icke-statliga företags hållbarhetsredovisning

Companies today face more and more demands from society and stakeholders. It is no longer about just satisfying shareholders, sales and making a profit. Consumers are becoming more aware of products effects and the consequences it has on humans, our environment and the generation ahead of us. NGO:s and society request that companies take responsibility and actions toward a more sustainable business. Many investors analyze companies? sustainability regarding social and environmental issues when it comes to choosing a company to invest in.

Hur betydelsefull är CRM data? : En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop

During the last few decades a new kind of business operation have developed and this hasforced organisations to adapt themselves to a new competitive environment characterized byincreased customer demands as well as a larger amount of competitors. Therefore companieshave had a shift in their strategies from focusing on sales numbers to focusing on thecustomer. To build lasting customer relationships, in order to create customer loyalty, havebecome an important part of the organisational strategy and the collection of consumer datais essential in achieving this loyalty. Customer relationship management systems assistorganisations in managing information about individual customers as well as managing allaspects of customer contact, with the purpose of increasing customer loyalty towards thecompany. The collection of consumer data also enables for companies to design personalizedoffers to individual customers in the form of direct marketing.

Hälsan ökar med socioekonomisk status : en undersökning om relationen mellan östgötarnas livsstil och deras socioekonomiska status

En sund livsstil är en förutsättning för att uppnå en god folkhälsa bland alla befolkningar oavsett land. Befolkningens olika levnadsvanor som t.ex. rökning-, alkohol- och fysisk aktivitet skiljer sig åt mellan olika grupper beroende på inkomst, utbildning och sysselsättning. Därmed skiljer sig hälsan mellan olika socioekonomiska grupper i samhället. Tidigare studier har visat att en ohälsosam livsstil tenderar att finnas hos de mest utsatta socioekonomiska grupperna.

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