The purpose of this thesis is to investigate and analyse factors that may have an influence and can affect a brand?s development and change over time. By doing this we want to clarify which factors it is important for a company to understand and gain control over.To find the answer to our thesis we have carried out six semi-structured interviews which all were of qualitative character. The reason why we chose to work with the qualitative methodology was mainly that we wanted to achieve a deeper knowledge about our choice of subject. The empiric data that we have gathered have been compared and combined with our theories and resulted in our analysis which made us gain a deeper understanding of our subject.

Prostitution is a large and multifaceted subject. In this study, the purpose is to gain an insight into how the police officers work and act when they get in contact with young prostitutes. The study contains answers and opinions from five police officers which were conducted through semi-structured interviews in this qualitative study. The results were analysed based on a social constructive perspective and Goffman?s stigma theory.

Introduction In order to foster innovation of medical devices within the healthcare sector, a collaboration project, PUSH, has been initiated including the hospitals managed by the Stockholm County Council. The collaboration aims to capture ideas from employees and turn them into so called ?high-practice? products as well as facilitate the possibilities for medical device companies to try out their products in the settings of healthcare. Collaborations for innovation, comparable to the PUSH project, can be found in both Swedish and foreign regions, but some of them fail to survive due to obstacles affecting the progress of each collaboration. Avoiding the same destiny will be a challenge to the PUSH project.Purpose The purpose is to search for factors affecting organizational collaboration concerning innovation systems for medical device development.

Today we spend a lot of time at our place of work. Changes in the Swedish labour market have caused illness for many people. This has contributed to that many people have been reported sick. The purpose with this study was to investigate and deskribe factors the staff, at a social insurance office, identify as important for health at a place of work. Ten employees at the social insurance office took part in the study.

The aim of this study was to examine consumers and producers view on beverages and it?s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be used to attract visitors. The research methods used were qualitative and quantitative and the data was collected by survey and semi-structured interviews. The respondents weren?t aware of current beverage projects in the region.

Arbetet är en teoristyrd fallstudie på Amiralen och Slottsbackens handelsområden, med syfte att undersöka möjligheten att skapa en trevligare visuell externhandelsmiljö med hjälp av förtätning och funktionsintegrering. För att göra detta jämför och förenas handelsperspektiv på platsen med kända stadsbyggnadsbegrepp. Arbetes teori grundar sig på Jane Jacobs syn på staden som centrum för mångfald, Joel Garreaus teoretiserande av externhandelscentrumen utifrån begreppet Edge Cities, samt en syn på den täta staden som en hållbar stad. För att skapa den mångfaldiga staden krävs en inplantering av olika funktioner med olika tidsscheman, så att gaturummet ständigt befolkas av en varierande sammansättning människor. Vid sidan av detta förespråkas små kvarter, en tät stad med hög koncentration av människor och en bebyggelse med blandad bebyggelse från olika tidsåldrar.

Syftet med det här arbetet är att utforska och undersöka hurvida man kan koppla eller associera känslor till ett tredimensionellt objekt genom att manipulera dess färg och mönster. De processer som användes vid val av färger och mönster är baserade på forskning kring färgteori och färglära. Mönstren var även baserade på semiotik, produktutveckling och ?emotional design?.Undersökningen genomfördes i form av en semi-strukturerad intervju där 17 informanter medverkade. Resultatet påvisar att färg och mönster uppfattas på olika sätt från individ till individ men att majoriteten av objekten fick känslor associerade till sig.

The aim of the study was to understand how the family home secretary reasons and thinks and how they express themselves in their actions towards the family home?s biological children. The method used is qualitative semi-structured interviews, involving six family home secretaries from four different municipalities. The results were analyzed with the help of two theories ? the theory of grassroots bureaucracy and the sociology of childhood theory.

This essay aims to examine what subject positions are possible within the discourse of relationship anarchy. Through semi-structured interviews with four people who define themselves as relationship anarchists I've made a discourse analysis to determine how these relationship anarchists explain what, in the discourse they?re in, is described as an relationship anarchistic way of being, what isn?t and how they relate to this. Relationship anarchy is described as an ideology based on freedom. It is about the right to define their relationships as they like, as something constantly changing and that does not hold a specific value based on its label.

Sölvesborg är en stad under expansion, dit lockas folk av en lantlig idyll nära havet. Sölvesborgs kommun har som mål att öka invånarantalet från 16 000 till 20 000 fram till år 2020. Kommunen äger fastigheten Hydro vilken är centralt belägen i Sölvesborg i anslutning till tågstationen. Idag används fastigheten Hydro till en parkeringsyta och kommunen vill att fastigheten ska planeras om för att bli en ny central knytpunkt i Sölvesborg som binder ihop tågstationen och förlänger centrumstråket. Detta examensarbete leder till färdiga förslagshandlingar för fastigheten.

The essay examines women's experiences of gender equality and how it is defined and done in heterosexual relationships, putting equality in a private, intimate and personal context. The essay was done through semi-structured qualitative interviews, where women told stories of their own experiences in romantic heterosexual relationships. The analysis is based on the women?s stories and partially through a discourse analysis and is, among others, theorized by patriarchy, defined by Sylvia Walby, as well as emotion work through Arlie Russell Hochschild. All the women did to some extent share having had a much larger role of work and responsibility in most discussed aspects of their relationships.

The aim of this study was to investigate how the authorities; Social Services, Police and the Office of public prosecutor co-operate with the voluntary organization; Unga KRIS in the matter of young offenders. The purpose was also to investigate the conditions, possibilities, vices and difficulties in the cooperation between the operators. This study was based on six semi-structured interviews with representative from all four operators. The empirical material has been analyzed through a new institutional theory which focuses on values and norms in an organization. The result of this study showed that there were a lot of conditions and possibilities too co-operate between the operators such as through personal contacts. Further the result illustrated a number of difficulties for example that the authorities? different laws don?t connect.

Syfte:Syftet med denna uppsats är att undersöka om det finns skillnader i hur män och kvinnor påverkas av annonsbilder. Ser män och kvinnor i generation Y samma saker i annonsbilden, eller finns här olikheter som påverkar deras syn på annonsbilden.Metodik: Uppsatsen är genomförd utifrån en kvalitativ forskningsansats. Det empiriska underlaget tagits fram utifrån fyra stycken semi-strukturerade intervjuer och två stycken köns-indelade fokusgrupper.Slutsats:Uppsatsens slutsatser är att respondenterna påverkades av annonsbilderna oavsett kön. Männen i studien gav oftare uttryck för känslor kring annonsbilderna som sedan kunde uttryckas i en fantasi. Kvinnorna däremot lät sin fantasi spegla deras syn och tolkning av annonsbilden som i sin tur väckte olika känslor hos dem..

Well-functioning bicycle paths are relevant issues in today´s society as a way to increase active transport. Active transport means working for a better global climate, urban environment and public health. What we experience on a bicycle affects the choice of a bicycle path and is a subject where there is much left to explore. This essay examines methods in environmental psychology literature that measure the experiences of landscape. The aim is to find and apply methods to measure the experience of two bicycle paths in the Skåne plains.

Current technology offers many possibilities for remotecommunication. Nevertheless, people with cognitive and communicativedisabilities have limited access to common communication technology like textmessaging via a mobile phone. This study is part of the project Text messagingwith picture symbols - a possibility for AAC users and people with cognitiveimpairments. Semi structured interviews were used to investigate three menand four women?s experiences of using Windows mobiles with adaptedfunctions for text messaging.