The technological development contributes to an increase in advertising when it comes to media. Those who are working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured interviews.

Syftet med denna studie är att utreda hur arbetet med att bygga förtroende sker i en sektor som drabbats av en akut förtroendekris där det är svårt att definiera produkter eller särskilja sig från konkurrenter. Den teoretiska delen redogör för hur initialt, företagsspecifikt respektive personligt förtroende verkar. Det redogörs även för hur minskad upplevd risk samt hur olika tidsperspektiv påverkar förtroende. För denna studie utgör SEB fallstudieobjekt med anledning av dess profilerade ställning som relationsbanken på marknaden. Data insamlades genom semi- strukturerade personintervjuer på SEB:s Uppsalakontor med fyra olika rådgivare.

Platsen för projektet är bergskanten mellan Hornsbruksgatan och Högalidsparken på Södermalm i Stockholm. Platsen präglas av en stark tvåsidighet, mellan gata och park, som jag valt att ta fasta på i mitt projekt även i programmet. Många vill bo i Stockholms innerstad men få är priviligerade att faktiskt kunna göra det och därför har det varit viktigt för mig att bygga effektiva bostäder där bostadsytan kan användas effektivt för att fler ska få plats att bo i staden. Jag har ritat fyra hus där studenter och familjer med föränderliga behov av bostadsyta kan leva i symbios. Detta tack vare sina olikheter med olika krav och önskningar på bostaden.

This study is a survey concerning learning on equal terms. The purpose of the survey is to get a look into how teachers of today integrate students to obtain an individually adapt education. A good education is where every single student can evolve from an individual level and how education is adapted to let high-achieving students keep their motivation and thus develop from their own level of knowledge.Data has been collected through a qualitative method using semi-structured interviews. In the result the answers of the interviews are presented and it shows that teachers turn their focus towards low-achieving students. Low-achieving students are more in need of support to reach the required amount of knowledge, but that the high-achieving students must not be forgotten by the teachers. .

The aim of this study was to gain a comprehension of managers experience of their identity and their construction of identity in the work sphere. 14 semi-structured interviews were performed with managers in the public sector. The interviews were analyzed from a hermeneutic approach. The results showed that the managers´ experience of their identity and their construction of identity were full of nuances and was characterized by a being and a becoming. The managers had several social identities at their disposal, which were brought to the fore due to the situation.

Purpose: The purpose of this study is to analyze how employees perceive their leader / manager. How the leader / manager perceives himself in relation to employees and what differences exist.Research Method: The information was made through a qualitative approach. The study includes interviews with semi-structured questions and a subjective selection. The authors interviewed seven respondents from a service company. Based on the information the authors have attempted to draw parallels between the leader?s behaviour and theories involving different leadership styles and see how the employees perceive the leader.Conclusions: The employees and the leader have the same ideas about what is a good leadership.

I wanted to focus this essay on the operative?s perspective of running religious organizations in the city of Karlstad and to see positive and negative aspects of their day-to-day life working with their organization, following up with a comparison of the difference and the similarities between those groups. After delimitating which groups I was going to examine, I implemented a qualitative study of four people, from two different religious groups, whom I performed interviews with. My method of performing these interviews and understanding the perspective of the informants, I had a semi structured interview guide along with a recent study that was opting for similar conclusions, only in a different county and with different input perspective. The result of my study showed a difference in establishment of their region but with a lot of similarities in problems with their religious and structural premises.

Så kallad organisatorisk rättvisa kan påverka anställdas arbetstillfredställelse och arbetsprestationer. Syftet med denna deskriptiva studie var att få en större förståelse för hur organisatorisk rättvisa upplevs av individer på arbetsmarknaden idag. Totalt deltog 14 personer, åtta kvinnor och sex män, i denna kvalitativa studie som bestod av semi-strukturerade intervjuer. Intervjumaterialet transkriberades för att sedan struktureras genom en tematisk analys. Resultatet visade att organisatorisk rättvisa kan upplevas som svårt att uppnå då det är kontext- och personberoende men att rättvisa bland annat kan skapas genom att alla anställda behandlas lika samt att alla får vara delaktiga i beslutsfattande och i sociala sammanhang.

This essay aims to examine what subject positions are possible within the discourse of relationship anarchy. Through semi-structured interviews with four people who define themselves as relationship anarchists I've made a discourse analysis to determine how these relationship anarchists explain what, in the discourse they?re in, is described as an relationship anarchistic way of being, what isn?t and how they relate to this. Relationship anarchy is described as an ideology based on freedom. It is about the right to define their relationships as they like, as something constantly changing and that does not hold a specific value based on its label.

A new type of chartered holiday, fitness holiday, has evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also increased. Therefore, a study about this particular phenomenon with focus on the traveler?s motives behind the choice to go has been done.It?s a qualitative study and most part of the data has been collected during a field study to Playitas Resort, Canary Islands.

Syftet med denna studie är att utreda hur arbetet med att bygga förtroende sker i en sektor som drabbats av en akut förtroendekris där det är svårt att definiera produkter eller särskilja sig från konkurrenter. Den teoretiska delen redogör för hur initialt, företagsspecifikt respektive personligt förtroende verkar. Det redogörs även för hur minskad upplevd risk samt hur olika tidsperspektiv påverkar förtroende. För denna studie utgör SEB fallstudieobjekt med anledning av dess profilerade ställning som relationsbanken på marknaden. Data insamlades genom semi- strukturerade personintervjuer på SEB:s Uppsalakontor med fyra olika rådgivare.

The present study deals with the importance of play for children's learning in preschool. The purpose is to investigate the importance of play for children's learning in preschool from a pedagogue?s perspective. The study is based on two issues: How does the pedagogue´s who were interviewed reason about the impact the play has on children's development? How does the pedagogue´s approach to make play a learning situation? The empirical data is based on semi-structured interviews with four preschool pedagogue´s.

The aim of the study is to investigate pupils? attitudes to and experiences of reading aloud by the teacher in grade 1. The study answers questions about how the pupils perceive the reading aloud, what they think they learn from it, and what books they prefer the teacher to read from. The study was conducted with the aid of semi-structured interviews with eleven pupils, six girls and five boys. The study shows that the pupils have a great deal to say about reading aloud.

This bachelor thesis in European studies examines the perceived effects ofEuropeanization among officers, soldiers and seamen in the Swedish Armed Forces(SAF) through the use of semi-structured respondent interviews. The study focuses onchange in rules, values, identity and organizational changes.The study shows the most important parts of what is believed to be the biggestfactors behind the major change in the SAF during the last 20 years. The biggestfactors are shown to be the fall of the Warsaw pact and the increasing influence ofNATO in Europe. Interviews show that staff within the SAF has difficultiesseparating change coming from the EU and the above-mentioned factors, partially dueto the fact that most members of the European union are also part of NATO. Although in some areas, such as the completion of the Nordic Battlegroup, EU has played an important role and presents itself as a major factor in the ongoing change of the SAF..

Detta kandidatarbete syftar till att undersöka vilka träd som kan vara aktuella vid en eventuell ersättning av hästkastanjerna vid Östra Ågatan i Uppsala. Arbetet syftar också till att förklara vilka komplikationer träd möter i dagens städer, såsom vattenbrist och markkompaktering. Delen rörande trädens förhållanden utfördes med hjälp av litteraturen Trees for tough urban sites av Henrik Sjöman och med hjälp av Tom Ericsson som specialiserar sig på botanik och ekologi. Jag besökte Östra Ågatan för att bekräfta vilka begränsningar träd i dagens städer har. För artval användes boken Stadsträd från A till Z av Rune Bengtsson, på grund av dess fokus på träd och stora artrikedom. Kriterier på storlek och tålighet som sattes upp hjälpte i urvalsprocessen och allvarliga trädsjukdomar togs i beaktande och därefter betygsattes trädens lämplighet. Jag erhöll resultaten att städer är ganska ogästvänliga platser för träd men att Östra Ågatan ändå är fullt acceptabel som växtplats.